Limited Time Offer: 50% off Individual Membership*

Transform your marketing and develop your career in digital

Keep up-to-date and learn new skills to develop your professional career with a complete system of information-packed guides, templates, micro e-learning courses, and a personalized learning plan.

Learn More

*New Individual Annual members only. Valid until 31st August 2019. Read More... Terms and Conditions This offer gives you 50% off our RRP price of Individual Membership (12x monthly payments) subscription. Membership must be paid in full upon sign-up for the year ahead and gives you unlimited access to all individual-level resources. Membership renews on the anniversary of your purchase and remains the same price for every consecutive year you remain a member. If you choose to cancel your membership, or let your membership lapse, we cannot guarantee the same offer. Offer ends 31.08.19. New Individual annual members only.

August promotion 2019
7 day money back guarantee

Offer ends in:

:::
Explore our Content Marketing Toolkit

Leveraging content to drive awareness, permission and sale

By Danyl Bosomworth 28 Feb, 2012
Essential

An infographic showing how to use content marketing to grow your business

What do you do at a time when paid-for media is neither reliable nor scalable, earned media is super-competitve and owned media properties require constant investment to engage your visitors? We believe you should do one thing, first and foremost; invest in the very best branded content that you can afford to create, seed and syndicate. This is particularly true if you're a small business or startup who can't afford substantial media investment, but many large brands are also profiting from content marketing.

I've written before about marketing with using content to add the human factor to your brand, and Chris Soames post last week showed the contuining rise of content marketing.

Spurred by the feedback and popularity of our inbound and content marketing blueprint, we wanted to share our ideas on using content with specific stages of the buyer process in mind and decided another infographic might help to illustrate this. It's structured around our RACE planning framework for reaching and engaging customers online.

Download our marketing planning infographics

We've had requests for higher resolution versions of the infographics for printing, so we have now collected all the marketing planning infographics together and they are free to download if you're a basic member.

The inbound marketing funnel infographic

Let us know if we've got it right, what would you change?

And, don't forget, there's a myriad of methods to measure and monitor how effective your content marketing efforts are doing.

By Danyl Bosomworth

Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.

Start the discussion on our community and social networks

Turbocharge your results with our

Content marketing Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Content marketing management?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts