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Creating social media strategies

By Dave Chaffey 28 Feb, 2012
Essential
Social media strategy

Presentation downloads

The talks explain 7 Steps for creating an integrated social media strategy based around the Smart Insights Ebook of the same name.

You can also download the free social plan summary ebook  featured in the talks.

7 Steps for creating an integrated social media strategy
(TFMA 2012 Keynote London and Manchester)

This talk features several examples from Smart Insights Expert commentators I'd like to thank and list here - a bit of a joint effort!

Here is the presentation, which is downloadable from Slideshare

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of marketing publisher and learning platform Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. To learn about my books, see my personal site Digital marketing books by Dr. Dave Chaffey. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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