The RACE Digital Marketing Planning Framework

We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a well-formed digital marketing strategy. In this post, first published in July 2010 and since updated with a new summary of digital marketing KPIs you should track, we show how you can simplify your measurement and reporting through RACE Planning. You can find more details about applying RACE for Digital Marketing Planning in our FREE RACE digital marketing planning template download. [si_guide_block id="5676" title="Download free digital plan template" description="This template gives you an outline structure and recommendations on the essential features of a digital marketing plan structured using RACE."/] To explain and fully define 'What Is Digital Marketing?' we created this popular infographic structured around RACE in 2012 and updated in 2015 as shown below. It shows the Key measures to set targets…

A how-to guide for campaign reporting with examples

One of the most important (but often overlooked) aspects of digital marketing is setting up your analytics properly. It’s a little bit technical but easy to do once you understand a few simple steps and see why it’s so important. Being able to track where your visitors are coming from is a valuable opportunity to improve your engagement and your ROI during the campaign. Additionally, when you benchmark your campaign performance you will be able to improve your campaigns in the future, and budget more effectively. It’s worth investing a little time in analytics! In this post, we’ll show you how to use Google Analytics to track visits to your website or landing page. This is the critical first step in being able to understand how your campaign is performing. Once you can accurately see where your visitors are coming from, you’ll be able to build more…

Use our new Digital Marketing metrics Google Docs reporting Spreadsheet to see your key marketing metrics at a glance

For Marketing, Digital marketing or e-commerce managers, the first week of the month is always a frantic one launching new campaigns, monthly dashboard reviews and on top of that you need to report the performance of your marketing to the internal stakeholders (the boss). Hopefully, it's a good news story, but if it isn’t, that just adds to the workload, identifying what went wrong and putting plans in place to turn things around. This is where you need to practice the art of analytics, to quickly create a report or dashboard with a subset of key metrics covering all marketing activities in an easy to understand format for rapid review and recommendations for upcoming activities? But how do you create a dashboard for reviewing digital marketing performance to compare different…

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