Remarketing within Google is a specific use of the wider Google Display (formerly content) network (learn more about the content network). When remarketing is set up & configured it allows you to target people that visited your website with adverts on other website which have opted into displaying adverts from the Display Network. Check out this video from Google which outlines just how remarketing works...
Some further reading can be found here if you are interested : Google Remarketing
The answer is yes but as with everything in life it comes with a few 'but's"... It has to be configured correctly, what I mean by this is:
Clearly being able to target people that have already been on your website in other areas of the web is going to be a powerful way to re-attract traffic and increase your brand exposure. Consider the following questions before you decide to create your campaigns:
The ideas below obviously don't apply to every website but I hope I have covered enough so that at least one is relevant for your website. If you would like some further help why not ask me the question on the Smart Insights LinkedIn discussion group.
I am sure there a million & one other ways of using this service, but hopefully the above will get you thinking on how you can implement in your business?
Unless you can guarantee that seeing your advert on various websites will genuinely add value to the user or that the user only uses the net once a week I struggle to see why you would set it more than 7days?
Have you used Google remarketing, successfully or not? Please let me know your thoughts below or at our LinkedIn Group!
By Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
Start the discussion on our community and social networks
Recommended Blog Posts
Everything you need to know to maximize the revenue of your digital inventory It used to be that advertising meant newspaper ads and flyers. In today’s digital world, advertising has reached new levels. Advertising has evolved into a global marketplace …..
We’ve taken a look at some of the biggest Christmas advert offerings this year to see which hit the mark and which were a big miss Once again, the battle for the title of best Christmas advert has been raging …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, as we’ll see in …..
Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups …..