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The 5 most popular email marketing systems

By Carolanne Mangles 15 Aug, 2017
Essential
Email service providers

A concise list of the most popular email marketing systems

With a multitude of email marketing systems readily available, it can be hard to find the right one. Your email system needs to benefit your goals!

5 steps to selecting a new email marketing service:

  1. Review your current situation
  2. Know your requirements for a new vendor
  3. Research the market
  4. Test/ request demos for your shortlisted vendors
  5. Make a decision and start the migration process

Before switching you need to determine your requirements. Have you outgrown your current provider? Do you need extra features that they do not provide? When choosing a new vendor you need to make sure their features will help you achieve your business needs, now and in the future. Do you need more robust reporting and analytics? Integrate SMS messaging into your content strategy? Or, do you need greater capabilities in segmentation and personalization? When choosing a new vendor, think about :

  • Integration
  • Functionality
  • Usability
  • Budget and resources

To make it a little easier for you, we have listed the most popular 5 email marketing systems for a small, medium and large business according to what current companies are using.

Most popular email marketing systems

op email marketing systems for the entire internet

According to SimilarTech the most popular email marketing system is MailChimp. Followed by Constant Contact.

The top 5 email marketing systems:

  1. MailChimp
  2. Constant Contact
  3. AWeber
  4. GetResponse
  5. Adestra

top email marketing systems for top 10k sites

MailChimp remains the top email marketing system for the top 10k sites with Adestra coming in second.

But, it is important to choose an email marketing system that best suits your company's needs and goals. SimilarTech also breakdown the industries that are using each email technology. This may aid in your decision making as you can see which industries are using which email technologies. If for instance, your business is in the ecommerce industry, only 4.74% of 'shopping' websites use MailChimp regardless of it being rated the most popular.

top websites using mailchimp

Request demos of your shortlisted email marketing systems to decide which one is best suited to your requirements.

Most popular marketing automation platforms

top Marketing automation technologies

SimilarTech also breakdown the most popular marketing automation technologies. This shows a very different list of software - including Marketo, Pardot, and TowerData (a data management software).

The top 5 marketing automation technologies:

  1. Marketo
  2. Pardot
  3. TowerData
  4. HubSpot
  5. Eloqua

By Carolanne Mangles

Carolanne Mangles is the Digital Marketing Executive for Business Memberships at Smart Insights. She has worked on numerous channels across the full customer lifecycle including, search engine marketing, social media, email engagement sequences, CRO and planned and managed fully integrated campaigns to boost new customer acquisition and current membership retention. She has also spoken on search engine marketing and content marketing at the B2B Expo in London where she gave masterclasses on Transforming Social Media and Transforming Search Marketing. When she’s not in the office you’ll find walking her dog to tire him out so she can enjoy a big glass of red wine. Connect with her on LinkedIn or follow her on Twitter.

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