As a product and/or service provider, one way of reaching your customers is through email. It is one of the least expensive methods of connecting with your clients. You create a well-crafted message and simply send them to your recipients. Then, you sit tight and wait for your recipients to respond back.
Sounds easy right?
Well, it’s not that simple. People get bombarded by a lot of emails every single day and most of them get overlooked. Your email message can be one of them.
Think about this; you’re not the only business sending emails to your clients. You might be competing with thousands of other businesses for a single person’s attention. Plus, you might be competing with your recipient’s family and friends for attention.
Then, how will you place your message across and get your recipients to take action?
Studies have been made to find out the best times to send email messages depending on the goal you want to achieve. Fortunately, below is an infographic, myMail prepared that will show you when you should send messages to get your point across.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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