How to create and implement a successful SMS marketing campaign
There are countless reasons why your business should consider implementing SMS marketing as part of your overall communications strategy.
It’s budget-friendly - you can send messages from around 2p / 2 cents per message
It hits the mark - over 97% of text messages are read within the first four minutes
It gets your customers to act - 19% of people will click a link in a SMS campaign rather than just 4.2% for emails
It produces results - 30% of SMS campaigns receive average response rates of 30%, compared to 4% for emails
But there are rules to follow in order for each of your SMS campaigns to be successful. In this post I will…
How marketers are using analytics wrong and how to fix it
Google Analytics is one of the most powerful tools for marketing analytics. However, it is also one of the most underutilized tools - the amount of data and information it provides can be overwhelming, and users often have to spend hours tweaking their segments before finding any use in their data.
To solve this problem, we set out to build a data science algorithm that turns that data into actionable insights. We thought it’d be a straightforward task.
We had no idea about rabbit hole it would lead us to, the nuances we would have to factor in, and how working with hundreds of brands and agencies would allow us to see that it’s not only a data problem, but also a psychological one.
Marketers are human. Our views are biased, our thoughts have fallacies, and our teams have constraints. Coupled with only…
How to successfully combine your PR and Content Marketing efforts
Content marketing and public relations (PR) are very similar in nature. One can even say that they are two sides of the same coin. Most people thought that with the emergence of social media, public relations (PR) may become irrelevant. But it didn't. Instead, it started using different approaches than the age-old methods of engagement and publicity. This post offers tips on why you need to combine content marketing with PR and how to do it successfully.
Why Combine Content Marketing with PR and Vice Versa
As PR and content marketing share a common goal, there is a great deal to be gained by harnessing a hybrid approach. Here is why any PR firm should be combining PR and content marketing strategies.
Offers Consolidated Platform for Sharing Ideas
Whether you are a content marketer or a PR professional, it is your responsibility to keep track…
3 ways that less influential influencers can help your business
Influencer marketing often focuses on harnessing major influencers who have the highest reach and authority. Such campaigns are on the rise, as we highlighted in this recent article, 84% of marketers said they would launch at least one influencer campaign within the next twelve months.
Yet, collectively, other influencers can be important as advocates or detractors. Whether its fans mentioning your brand on Twitter, colleagues sharing your articles on LinkedIn, or disgruntled customers posting negative reviews, influencers are everywhere.
And whilst you can’t control what the public say about you, you can engage with individuals who are your biggest fans and ensure that your customers hear their voice.
The first question you might be asking is, do influencers really matter? Does your business really need them?
Here are 3 examples that illustrate the difference you can make by harnessing influencers who aren't necessarily important by…
Examples of high converting calls to action to inspire your own copywriting
To succeed online you need to build an effective testing and optimising strategy that will help you to maximise conversion rates. How do you know what are the most important things for a better conversion? Versatile. scientific testing, pages optimization, various payment gateways, landing pages, and more. These factors will definitely help you to improve your bottom line by getting higher conversion rates. One of the most effective ways to boost your conversion rate is to improve your calls to action by making them more compelling.
You can test many different messaging and design techniques to boost conversion, but in this article I will focus on the humble CTA to get your audience onto the next stage in the path to purchase.
You can create a great CTA of any shape, style, and size. The main thing is to create CTA buttons in…
Avoid 5 common affiliate marketing pitfalls with these 5 tips
Done properly, affiliate marketing can yield many benefits for challenger brands and established brands alike. Advances in technology and consumers’ ever-increasing willingness to shop online practically guarantee a strong ROI — if you have the right plan and resources in place.
Though affiliate networks do afford advertisers nearly automated marketplaces, these programs don’t run on autopilot. From commission structure and communication channels to budget, data tracking, and conversion metrics, everything needs to be fine-tuned in order to maximize ROI. Here’s what you need to know before you jump into the affiliate marketing waters.
The Benefits of a Well-Structured Affiliate Program
Affiliate programs are attractive marketing options because they’re inherently self-funding. Instead of buying advertising upfront and hoping it leads to later sales, you only pay a commission when a sale occurs via an affiliate program. A well-structured affiliate program not only delivers a significant boost in traffic to…
Thinking about changing your WordPress site design? Here is what you need to know
There’s a reason why certain brands revamp their image, and some have done so successfully. There are different factors that usher in the change, but much of it is done for improved positioning to better appeal to their target audience. They want to reestablish their position in the market and re-engage those who have slipped through their fingers. By refreshing their public image while staying true to their core principles, brands can get a second lease at life in a very competitive market.
The same can be said for WordPress site owners looking to improve their website design to appeal to their audiences.
Due to the volatile nature of online marketing, there is more cause for site owners to need to re-design their site. Regular search algorithm changes require everyone make tweaks to their sites so they don't…
5 Ways to Increase Your Conversion Rates with Micro-Influencers
Does size really matter? When it comes to influencer marketing it does, but not in the way you think. Influencers with a smaller following tend to have a much bigger impact on conversions.
They’re called micro-influencers. And although they have fewer followers than top influencers and celebrities, their reach extends to a highly-relevant, targeted audience that is more likely to buy your product.
In this post, you’ll learn all about micro-influencers, and how you can work with them to boost your conversions.
A Closer Look at Micro-Influencers
Micro-influencers, as their name suggests, are influencers who have a relatively small following compared to other influencers. There is no exact number of followers to define these influencers, but some general qualities can be outlined.
According to Mavrck, they are “everyday consumers” with a following size of 500-5,000 people. Based on this definition, micro-influencers are like regular people, just…
Practical customer retention tactics that any business can apply
For any digital marketing strategy or digital communications plan, defining a set of objectives and clear strategy behind your plan is essential to the success. This post focuses on creating an actionable online customer retention plan, which by definition is maintaining or growing your existing customer base loyal to your product offering.
Retention should be at the heart of your digital strategy in maintaining and building communication with your existing customer base. Separate to this post, I’ve also created an outline covering techniques for creating a digital marketing strategy for acquisition.
So, where to start? I advise the same place as for all marketing plans!
Know your audience
Before embarking on your retention strategy, understanding your audience is a key requirement to ensure the chosen retention tactics are in line with your existing customer base – so begin to build up a profile of the type of customer/s that…
If your app marketing is reliant on a single channel, then you are setting it up to fail
When you develop a new app, all your focus on is how great your app is. But most of the developers forget that once the app is developed you need to have the right marketing strategy in place in order to reach your potential customers. This is the time when you need to decide if you are going to focus on a single marketing channel to promote your app or apply a 360 degree approach. This article will explain you why it’s important to exploit multiple channels for your marketing efforts, but before that let’s get to know what is Single and Multi channel marketing.
What is Single Channel Marketing?
Single channel marketing tends to focus on one type of marketing activity. Let’s say if you want to get more downloads for your app, you are…
