Learn how to accurately track and attribute performance to ensure your channels and campaigns are getting the credit they deserve
Everyone can agree that tracking the success of your digital marketing activity and website is important, but exactly how you do that effectively can be a lot trickier. Even if you think you already have a comprehensive system set up, it’s likely that there’s areas of your Google Analytics conversion tracking or reporting which could be improved.
In this guide I’ll explore some of the main ways you can more accurately track and attribute performance, to ensure your channels and campaigns are getting the credit they deserve.
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Three ways to drive better collaboration within the workplace
As the modern workplace has become increasingly dynamic, digital and cross-functional, effective collaboration across individuals, teams, and companies has become increasingly important.
A Stanford research study from 2017 found that collaboration can improve workplace performance. Participants in the research who were primed to act collaboratively persevered at their task 64% longer than those working alone, whilst also reporting higher levels of engagement, lower fatigue levels, and a higher success rate.
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However, collaboration can also present challenges. A 2016 research paper from Harvard Business Review indicated that the amount of time managers and employees spend on collaborative work has ballooned. At many companies, people now spend…
People are moving away from Facebook and Twitter. Instead, they’re sharing content via private messaging apps. These private channels are referred to as dark social.
It’s no secret that the number of shares you see on social media has started to decline. So, does this mean people have stopped sharing the content they find interesting? No. The only thing that has changed is the way users share content.
Conversations are moving from public feeds and timelines to private messaging apps. In fact, 63% of users use messaging apps to share content or information.
[caption id="attachment_143623" align="alignnone" width="640"] [Image source: Global Web Index][/caption]In a nutshell, people are moving away from Facebook and Twitter. Instead, they’re sharing content on WhatsApp, FB Messenger, emails, and other private messaging apps. These private channels are referred to as “dark social.”
Understanding dark social
At some point, all of us…
Content marketing is one of the best ways to generate leads as a B2B company. However, many struggle with executing it correctly. Are you one of them?
Around 70% of users on the internet learn via content before purchasing a product versus traditional advertisements. Times are changing.
The average person used to need advertisements to tell them about a product or service.
Not anymore. B2B consumers are smarter and more resourceful than ever. They have everything they need at their fingertips to make an informed decision.
That’s where content marketing comes in. It aligns with this behaviour by offering high-quality valuable content that educates prospects on a relevant topic. This, when done properly, gets them sucked into your lead generation funnel, as well.
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A study reveals that 94% of the marketers surveyed see personalization of the web experience is vital for business success.
When you plan your website, you think about things like design, web copy, and calls-to-action. This isn't wrong, but your competitors are doing the same thing.
If you want to create a true connection with visitors and do something most of your competitors aren't, you should consider marketing personalization. If you're wondering what personalization is, the answer is simple enough.
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According to Newco, Personalization is one of the biggest trending topics when it comes to marketing and data trends. Essentially, it refers to using the information…
The right tools can make it easier to plan your marketing strategy but also improve the results you get from your activity
Leveraging tools can help you plan your marketing strategies more easily, but they can also help you improve your plan’s results.
But there are so many tools today that it can be difficult to pick the right ones. Meanwhile, picking the wrong tools would lead to waste of money – and precious time.
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In this blog posts, I've compiled five useful tools that can help you plan your marketing strategies; you’ll not only find some useful planning tools that you can use for all of your marketing plans, but also tools that target specific marketing strategies:
1. Trello
Despite …
The importance of creating a team and culture that thinks differently
Consider the marketing campaigns, advertisements, PR stunts and billboards that have caught the public’s imagination over the years. Whether it’s the Conservative party’s ‘Labour isn’t working’ poster, Benson & Hedges’ ‘Iguana’ ad or the Cadbury gorilla, they all have something in common: they offer something completely different from what had come before.
In today’s noisy and crowded media landscape, it’s arguably never been more important to think differently. Yet despite the vast number of ads we’re confronted with every day, people dislike advertising.
This study from Kantar asked a representative sample of consumers how they felt about advertising.…
Social media users want access to relevant information immediately, which QR codes can help provide
QR codes, short for Quick Response, have really taken off in the last few years, with many social media giants jumping onto the bandwagon as well.
In today’s fast-paced world, social media users want instant gratification. They want access to relevant information immediately. QR codes can make that happen!
The amount of QR codes redeemed is set to grow from 1.3 billion in 2017 to 5.3 billion by 2022. You’re probably used to seeing QR codes all around you: on receipts, restaurant menus, discount coupons, mobile apps and pretty much everywhere you go. It’s no secret that they’ve taken the digital world by storm.
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Creative, low-cost ideas are the way of the future, and they work just as well (and sometimes better) as some of the most expensive methods of marketing
Despite what you may have heard from expensive marketing companies, it doesn’t take a lot of money to get your customers to engage. As long as you know what you’re doing, you can keep costs low and still facilitate a high level of engagement.
Whether you’re an entrepreneur in a small company, a freelancer, or a member of a big marketing team at a large company, it pays to save money where you can in your advertising techniques. Creative, low-cost ideas are the way of the future, and they work just as well (and sometimes better) as some of the most expensive methods of marketing.
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To get your message across to your audience and achieve your goals, you first need a social media plan
With social media becoming more important every day, there's a case for every business to exploit this platform for marketing.
When you consider that 73% of marketers have found social media effective for their business, you’ll see that this is an ideal platform for boosting your revenue.
But to get your message across to your audience and achieve your goals, you first need a social media plan.
Now, the big question is: what do you need to know to develop an effective social media plan?
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In this blog…
