When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate

Just about every business is looking for better ways to connect with their customers. Customer engagement is the key to conversions and loyalty. According to one report by Super Office, businesses with higher engagement rates had an average retention rate of 89%. One of the best ways to capture your customer’s attention and build engagement is by connecting them with the content that matches their preferences. This is why targeted marketing campaigns work so well. When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate. [si_guide_block id="71497" title="Download our Free Resource – Google Analytics Fast…

Knowing where to search for prospective clients and understanding how to pitch your SEO services, you'll be presented with opportunities to expand your client base and become a real big fish in your market

In 2019, it may seem the internet is already flooded with countless SEO agencies, and new quality clients are almost impossible to get. But the truth is, every day, a huge amount of new stores, brands and products move their operations online. In the US, e-commerce accounts for only 9% of sales. This means there are loads of new website and business owners entering the online space and waiting to be found by you. Knowing where to search for these prospective clients and understanding how to pitch your SEO services, you'll be presented with opportunities to expand your client base and become a real big fish in your market. [si_guide_block id="96392" title="Download our Business Resource – Agency guide:…

UK government setting stricter social media rules for children, Twitter addressing abusive content, UK marketing budgets increased at the start of year, Ryanair offers ad space on boarding passes and Amazon fake reviews giving search boost

There has been some interesting news this week, including the fact that the UK government is suggesting banning the 'like' button on social media for children in a bid to stop companies collecting their data. This is part of 16 new standards it is currently consulting on. Twitter is finally seeking to tackle abusive content head-on with changes to the platform meaning users have a bit more control. The UK has seen a rise in marketing budgets, with greater spend being reported in the first quarter of the year. This follows on from stagnant spend in the final quarter of last year. In an interesting move, Irish airline Ryanair is offering advertisers the chance to bid on space…

Product launches are the perfect opportunity to develop multilayered marketing campaigns that deploy over extended periods of time.

For example, you could begin by crafting a few press releases and blog posts that announce the new product. Then, immediately after, you could post a handful of explainer videos that aim to inform consumers. All the while, you could be driving traffic to various landing pages across your website through promotional emails, webinars, and other forms of content. In other words: You can — and should — bring together resources and talent from multiple departments to create, publish, and distribute a wide variety of marketing assets that build excitement around your new product. [si_guide_block id="26333" title="Campaign timeline/project plan template and example" description="Create a schedule for your marketing campaigns and always-on activity with our easy-to-use campaign timeline and project plan template. Simply follow our prompts to complete your comprehensive timeline for your next campaign!"/] But for…

AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model

From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) has a bearing on everything. While the e-commerce market has remained subject to numerous technological interventions in the past, AI has had the biggest impact so far. AI’s influence on online businesses has been the most significant development for e-commerce in recent years. Through AI applications, the e-commerce industry has progressed in leaps, allowing online merchants to reduce the costs associated with marketing, administrative, and management. Moreover, AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model. According to industry experts, AI will rank in the top five investment priorities for more than 20% of CIOs by 2020. From its…

A great proposal can make a world of difference in closing a wobbly deal, while a poorly written proposal will lose even a rock solid client

In the world marketing, proposals are one of those sales elements that most people dislike but still recognize its importance. A great proposal can make a world of difference in closing a wobbly deal, while a poorly written proposal will lose even a rock solid client - and there are a lot of businesses that acknowledge this phenomenon, too. Writing marketing business proposals is no rocket science and getting it right takes just a little bit of knowledge and a lot of practice. Here are some of the key elements of great business proposals and how you too can use them in your proposals to win new business with ease.

1. A…

Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition

Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer just a nice to have; they’re a core medium through which to build awareness of your brand and to prime future conversions. The ROI of video marketing is clear, as shown in recent articles by Smart Insights and Wordstream. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services."/] Here are…

These influencer marketing predictions will help you make more informed choices this year

With 2019 already roaring to a start, we want to give brands and influencers a leg up on the competition. So we've compiled a list of the top influencer marketing predictions that will rule 2019. Let's take a look.

1. Brands will be focussing more and more on video content in 2019

Why is video still the king? Because videos are more engaging and authentic than all other forms of content. [si_guide_block id="27934" title="Download our Individual Member Resource – Influencer outreach guide for marketing professionals" description="This practical guide shows you how to use tools to find and interact with influencers on the best social media platforms for outreach, that’s Twitter, LinkedIn, Facebook and more."/] Authenticity has, undoubtedly, been one of the key drivers of the success and popularity of influencer marketing. It’s the predominant reason why people do not trust traditional advertising…

PR may seem like a throwback but it can still deliver if combined with new digital tactics

We’re in the midst of a digital revolution, a golden age for tech innovation and disruption in virtually every industry. It's perhaps nowhere near as pronounced as it is in the marketing and advertising spheres. Outbound is out while inbound is in. Direct mail has been replaced by email. Social media has, in many ways, replaced socializing itself. It’s easy to think that 'old' means ineffective and outdated. But that’s a massive oversimplification. [si_guide_block id="44461" title="Download our Free Resource – Email marketing trends 2019" description="In 2019, email marketing remains one the most effective techniques for digital marketers, so keeping up-to-date with the latest trends, best practice techniques, and technologies for email marketing remains extremely important."/] Take public relations, for example. It might seem like a throwback to a different time, but that doesn’t make…

87% of marketers state that AI and machine learning are already vital to their organization’s success, yet this has the largest skills gap present in the data and marketing industry. Tim Bond, Head of Insight at the DMA discusses why these skills are essential to the future of intelligent marketing

Data and technology have already transformed the way businesses engage their customers in the 21st Century. The prospect of artificial/augmented intelligence (AI) and machine learning revolutionizes the speed with which we, as marketers, can take action on this insight to offer better, more relevant and engaging content to customers. Much has been said about AI in recent years, but one thing that continues to be overlooked is the need for marketers who are driven to explore and develop their own skills sets, as well as organizations that embrace a continuous learning environment. In the not-too-distant future, marketers will need to be equally proficient…