Recent research shows that bots can communicate better and faster than humans
It seems that almost every day, pundits warn us about the dangers of implementing AI-based apps too quickly. One oft-cited Oxford University study predicted that nearly half of total US jobs could be lost through automation. But fear not, when it comes to automation in the context of higher education. Because here, AI-powered messaging apps are actually a very good thing.
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These apps significantly lower administrative costs while also raising student satisfaction and enrollment rates. Specifically, these apps have:
Lower service costs. Schools just need to pay for the 'startup' costs of their chatbots and related apps. Very few human support agents…
A call to action (CTA) is just a fancy marketing term for a button that entices the user to take a desirable action, taking them further down the conversion funnel
Have you ever signed up for an online subscription service (Netflix, Spotify, you name it) or downloaded a free resource from somewhere?
Well, your "action" was the result of an effective call to action. These seemingly straightforward buttons are an integral part of a marketer’s toolkit. They can make or break your conversion game, and be the difference between converting a lead and losing a potential client.
A well-crafted call to action is a boon for both parties.
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The financial services industry is just one that has embraced the possibilities and potential of video marketing
Video marketing has been a boon for numerous businesses in a slew of sectors, helping brands increase awareness, boost engagement and create greater avenues for ROI. The financial services industry is just one that has embraced the possibilities and potential of video marketing, with brands spending $1.8 billion on video in 2018, an increase of 13.1% on the year before.
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Video has quickly become one of the most effective forms of content for brands. Implementing video on your website and social channels is a fantastic way to harness your audience’s attention and keep them engaged.
Start by…
Effective internal linking plays a vital role when it comes to improving user experience and SEO - here are seven ways to maximise the use of your internal links
Links are what makes the web...well, a web. It's the intrinsic connection that brings millions of web pages together and minimises the degrees of separation between different pages.
It is, of course, the interconnectivity of the internet that created the web analogy in the first place - so it's only fair that we write an article that tells you how to make the most of your internal links, right?
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Facebook's latest outage affects billions, Google removed billions of ads in 2018, advertisers concerned over Brexit uncertainty, WHO calls for stricter junk food digital ad regulations, UK government seeks digital competition review and Facebook removes fake account network
This week saw Facebook's family apps get into trouble, leaving billions of people across the world unable to access accounts or upload content.
Google has announced that it removed billions of "bad ads" in 2018, although figures were down on 2017.
Advertisers have shared concerns about the possible effects of Brexit in the wake of continued uncertainty.
WHO is seeking to protect children's health after its report found that more junk food advertising is now taking place online following the introduction of stricter regulations across traditional media.
An independent review has led to the UK government to call on the CMA to look at competition in digital media.
Finally, Facebook has removed a network of around 100 fake…
How to apply our RACE Planning Framework and SOSTAC® to a B2B digital marketing plan
We pride ourselves in giving you content that you can apply directly to your company – whether you’re a burgeoning start-up trying to make your mark in a competitive market or an industry-leader taking your next step to global expansion. Our digital marketing plans are used by members from around the world in a wide variety of industries, which is why we’ve created a new batch of example marketing plans. These example plans will show you how our RACE planning framework can apply to specific industries and help you to set attainable targets for your marketing activities.
They combine two recognized methods of structuring digital marketing plans used throughout the Digital Strategy Toolkit – Smart Insights’ RACE Digital Marketing Planning™ and PR Smith’s SOSTAC®.
Our first digital marketing plan example is for the B2B packaging industry!
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Marketing automation is a godsend for digital marketers, but needs to be closely monitored, otherwise your investment may be for naught. The following metrics will help you keep tabs and get the most of your automation software
If you’re a digital marketer, you’re probably using marketing automation software, and for good reason. You may be looking to avoid human error, to be more responsive or to reduce overhead. When creating and managing automations, you most likely use many features, to try and give your users the best possible customer journey. Whatever be the case, you need to be able to measure how well your automations are panning out. It turns out, however, that for most, this is no simple task. In fact, studies show that 50-60% of those who use marketing automation, find measuring automation performance to be the most challenging part of engaging in automations.
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When customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300%
There is so much more to success in business than a profitable bottom line. Unfortunately, many marketing teams and sales departments get so wrapped up in hitting goals and increasing conversion rates that they forget about the most important part of creating a great brand: the customer-business relationship.
Often, the reason that a customer comes back to buy from your business is the perception they have about your brand. If their experience was positive and they enjoyed your product, there is very little convincing needed to get them to convert once again.
This is why cultivating meaningful relationships with customers is so important. In fact, when customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300% and they are far more likely…
As well as creating demand through strong creative and large-scale reach, social media now enables consumers to instantly purchase what they see on their screens
For many of us today, we’re just as likely to buy something online as in a physical shop. E-commerce has consistently grown and developed over the last 10 to 15 years and it appears this trend is set to continue.
With the likes of Amazon setting new standards all the time, we’ve never expected more from our e-commerce experiences.
Over the same period, social media has exploded and now plays a significant role in our digital lives.
[caption id="attachment_134921" align="alignnone" width="939"] [Image Source][/caption]Social media has revolutionized the way we consume information, communicate with friends and experience the world. In fact, we’re so…
Find out whether Latent Semantic Indexing has such an impact on your SEO and what you should do to improve your keyword research
Before writing this post, I’ve noticed wide discussions on Latent Semantic Indexing (LSI) and its effect on SEO. Some sources state it’s crucial to select what’s called LSI keywords to boost your rankings. Others say LSI has no impact on the positions your website takes. After reading different opinions on the topic, I’ve realized there are lots of people who don't know what LSI actually represents.
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If you’re interested in SEO tendencies, you’ve obviously heard of the Latent…
