Instagram trailling new video trackbar, Facebook banning white nationalism on its platforms, LinkedIn's new partnership with Adobe, Twitter highlighting politician's tweets that break community standards, Facebook's clamp down on political advertisers and online video subscriptions outstripping cable customers
This week has seen most of the big social media platforms release new features or make policy changes.
Facebook has banned content, searches and groups related to white nationalism and is also launching new requirements for political advertisers in a bid to make political ads more transparent.
Twitter is looking into ways of flagging tweets from politicians and public figures - including President Trump - that break community standards but shouldn't be deleted as they are in the public interest.
LinkedIn announced its new partnership with Adobe, which is aimed at offering better ad targeting on the platform.
In simpler news, Instagram seems to be trialling a new trackbar so users can skip through videos.
Other news this…
The only way to keep your agency growing is to get comfortable with discomfort
When you think back on those first few years of owning an agency, somehow the tough parts get muted. You remember the late-night pizza strategy sessions and the euphoria of signing that first big deal. You even remember stressing over payroll problems or going without paychecks (sometimes for months) just to keep the doors open.
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But it’s easier to forget about the fear of saying "yes" to a prospect and wondering how you were going to deliver. It’s even easier to forget about how you were often one mistake or choice away from having to call it quits. OK, maybe we don’t need to rehash all those…
Three ways financial services companies are leveraging AI to enhance the customer experience
Artificial intelligence is having a transformative impact on industries and sectors across the world. From retail to manufacturing, advanced AI technology has already changed how we interact and do business with one another. This trend is only going to continue and whilst some worry about a Terminator-style apocalypse, many are looking more optimistically at the opportunities ahead.
The financial services sector has experienced some really interesting developments over the last five years. Changing regulatory compliance requirements and shifting customer demands mean that financial services companies are turning to new technologies to manage different challenges and opportunities. Many of these can be grouped into three broad areas:
Combating fraud and financial crimes
Managing credit and regulatory risk
Enhancing the customer experience
Within this post, I’d like to look at some of the ways financial organizations are using AI to enhance the…
Use your customer data to find and target your most valuable customers
As every savvy marketer knows, using buyer personas is a time-honored technique that helps ensure messaging stays focused on the customer — nearly 60% of B2B marketers currently use them. The problem is that the results are mixed. Only a little more than a third of those marketers describe personas as being "very" or "extremely" effective, and 16% say they are "not at all" or "not very" effective.
So why aren't these marketers having better luck with what should be a surefire tactic?
The truth is that no matter how hard you work to market your product, you're not going to see success selling to the wrong persona. You wouldn’t target young professional men when the customers who really want what you’re offering are middle-aged moms. You probably can't sell baby strollers to singles, for example. No matter how powerful your message…
Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challenges
There’s one thing no business can thrive or operate profitably without - a compelling offer. It’s the heart of any business success and the lifeblood that keeps all the business processes moving seamlessly forward.
That being said, whatever it is that you’re offering (a product, service, education, consultancy, and so on), you’ll have a much better chance of success if you make that offer as compelling as possible.
But what does a compelling offer mean exactly? To paraphrase Marlon Brando in The Godfather, a compelling offer is that irresistible offer your target customer simply cannot refuse. Usually, it comes immediately after the lead magnet.
Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challenges, but you must also be very familiar with the industry and your niche, have excellent copywriting…
Google's latest EU regulator fine, Facebook removing millions of videos showing New Zealand terrorist attack, NZ advertisers pulling Google and Facebook following shooting, Instagram's in-app checkout launches in the US and LinkedIn's new advertising features
Read more about some of the biggest and most important stories in the marketing and advertising industries with our latest news roundup.
This week, we look at Google's latest fine from the European Commission, the backlash following videos of the shooting in New Zealand being uploaded to Facebook and other platforms, Instagram's latest shopping feature and how LinkedIn is aiming to make life easier for advertisers on the platform.
Google hit by €1.49 billion AdSense fine
Google has been fined €1.5 billion by European regulators for blocking other online search advertisers. The European Commission (EC) accused Google of stopping the placement of rival’s ads in certain spots, effectively breaking EU…
What exactly are shoppable posts and how to get your product into the "explore" section?
Instagram has transformed from your ordinary social network into a powerful marketing tool within a couple of years. Every day business owners are coming up with new and creative ways to reach their target audience and boost sales while maintaining the entertaining tone of the platform.
With 800 million active users during 2017, according to CNBC, Instagram is becoming one of the most popular social networks in the world. Such an inflow of users creates an incredibly attractive pool of potential customers for those savvy businesses that know how to wrap their head around innovation.
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In response to brands actively promoting their image and products on the…
Five top tips and best practices to follow to ensure your e-commerce site gets the best results
The world of e-commerce is an incredibly competitive space. Although the e-commerce and online retail sector is booming, new entrants and established players continue to raise the stakes by providing consumers with more choice, improved usability and new options to buy online. Brands selling online today need to have a compelling value proposition to stand out.
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At the same time, search engine optimization (SEO) continues to evolve. Since 2010 Google has introduced scores of algorithm changes as it tweaks and changes the way it ranks…
If you want to secure the top talent in 2019, you need to position your company as an employer of choice
As a marketing professional, you’ll be well adept at maximizing your brand in order to attract new customers. But have you considered how brand marketing can increase your candidate attraction efforts too?
After all, it’s becoming increasingly difficult for organizations to entice candidates out of their current roles, with the ONS reporting that UK employment hit another record high at the end of last year.
As such, if you want to secure the top talent in 2019, you need to position your company as an employer of choice. With this in mind, below we explain how brand marketing can increase your candidate attraction efforts and what you need to do to get in front of potential employees.
What does your brand say about you?
Before you get started, ask yourself, what does your…
Going viral is something of a dream for us B2B content creators and marketers. You’d be lying if you deny that, plain and simple
And why not? Creating original, high-quality content is a monumental task in itself, let alone marketing it and making it stand out. The thought of our content spreading across the internet like wildfire is often what keeps us going.
However, for B2B marketers, achieving virality with a well-written blog post is even more inconceivable. That’s because our audience is highly targeted professionals and business leaders, and our content is not meant to entertain or amuse. Going viral with a piece of content is somewhat akin to finally getting our "big break" in the digital industry, after writing countless blog posts, outreach emails, and what have you.
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