Essential CRO and SEO advice for small new e-commerce businesses

In the past couple of years, we have seen a boom in e-commerce websites that have managed to sell their products without necessarily bringing something new to the table. But e-commerce is a growing sector that will continue to see increases in the coming years. That only means one thing: the competition will grow exponentially in the future. Millions of websites sell their products in the online medium, using its accessibility and ease of use to draw the attention of customers. This will make innovation a necessity. In this highly competitive world, your product landing page and presentation can make or break your business. Learning how to optimise it for both your consumers and search engines is vital to thriving in the crowded market of e-commerce. A great product is just half the battle. The rest is making sure that the entire world…

Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler

It would be nice to sit at the top of page one for commercially valuable keywords, wouldn’t it? Imagine being able to hoover up traffic and generate leads and sales on autopilot. As nice as that sounds, I’m sure you’re dreading the thought of creating lots of content and tackling the technical side of SEO for multiple web pages for years to come. You’re not alone. It’s one heck of a commitment… … or is it? Because, actually, things have changed and you might be in luck. Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler for business owners and digital marketing managers everywhere. In this post, I’m going to reveal why. I’ll discuss why…

Facebook's new smart speaker, LinkedIn's re-built Pages, Twitter cracking down on "suspicious" follows, $100 billion worth of digital ad spend and the UK increasing festive ad spending in 2018

Social media platforms have made some interesting announcements over the next month. From re-building a part of the platform from the ground up to help improve engagement to launching smart speakers. Facebook, LinkedIn and Twitter are all in our weekly news roundup once again. We're also exploring the success of digital ad spend so far this year, showing that traditional forms of advertising are taking a back seat to social media and video. Of course, we can't get away from taking a look at Christmas advertising, especially with the John Lewis advert being released this week. It seems that Christmas ad spending in the UK is getting a boost as the high street hopes to increase footfall. Find out more by reading five of the…

With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses

Ever since the smartphone revolution began, a lot of opportunities have opened up that can help businesses to thrive. The combination of mobile apps and new age startups has the potential to change the rules when it comes to business. With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses and help their startups to grow. When starting a business, you must clearly describe your objectives and prioritize them straight away. Following this, you then simply have to work on four important touch points. which are also the main routes for achieving success in your business. Customer engagement Service…

Chart of the Day: 47% of content is for top of funnel buyers

Research published from the Content Marketing Institute has shown that almost half of the content created by B2B marketers is for early-stage buyers - to generate awareness and interest. This matches the reasons that marketers gave for using content marketing, with 87% of them saying it was to generate leads and potential customers and 82% stating it was to create brand awareness. This isn't a great surprise, as the branded content is (most frequently) available to browsers without the need to purchase or log in beforehand. A brand can promote charity initiatives, relevant survey/report results their customers may be interested in, and personal brand growth stories (new offices, securing investment, landing industry awards etc.) to establish themselves in the minds of customers. However, what is surprising is that only…

One of the most underrated aspects of digital advertising is ad placements. Advertisers tend to think that choosing an advertising channel is where their campaigns begin and end. Unknown to them, knowing where to place ads can help determine how strong or how weak of an impact a certain ad will have on audiences. Before we delve into the power of Facebook as an advertising platform, here are some fast facts and figures from the 2018 Social Media Marketing Industry Report. 72% of marketers use Facebook ads. 34% of survey respondents say Facebook ads allow them to measure their return on investment (ROI). Marketing teams’ top reasons for advertising on Facebook vary from brand exposure to website traffic and lead generation. Since Facebook ads are helping many businesses in various aspects of marketing, it might be wise for you to turn to Facebook as a channel…

To execute operational reporting best practices, it is important, first, to get back to basics and remember the purpose of operational dashboards

Operational dashboards help CEOs, department heads and frontline employees assess performance, spot trends and offer actionable insights based on the data presented. Good operational reporting and intuitive dashboard design give busy executives and employees the information they need at a glance, allow more time for BI analysis (rather than merely finding data) and can even shorten meetings to improve employee productivity. What contributes to good operational report format and solid dashboard design? Moreover, how should it vary from user to user? To execute operational reporting best practices, it is important, first, to get back to basics and remember the purpose of operational dashboards. [si_guide_block id="116673" title="Download our Premium Resource – Measuring and reporting on client campaigns" description="Our guide shows you the building blocks of ‘data-driven marketing’, ensuring that data that is…

This article covers 50 actionable methods you can implement to get quality backlinks to your site

Search engines assign backlinks a lot of value when it comes to website ranking. This means, if you own an e-commerce site and wish to stand tall above your competitors, you need to have many quality backlinks. However, if you are 100% involved in the day-to-day running of the site, it may prove impossible to scout for the reliable link building methods that generate genuine traffic. But you no longer need to worry about that. This article covers 50 actionable methods you can implement to get quality backlinks to your site. Without further chit-chat, let's get the ball rolling. [si_guide_block id="98931" title="Download our Quick Win – How to do a backlink audit" description="In this Quick Win we will review 4 techniques for link building and disavowing reports."/]

1. Guest posting

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Sales teams need tools, resources, and knowledge if they are to perform well – and that’s what sales enablement is, in effect

How do you create a sales strategy that works? How do you build a sales team that closes deals on autopilot? There are a lot of factors that contribute to a great sales strategy, but it all starts with the team you build. Sales teams need tools, resources, and knowledge if they are to perform well – and that’s what sales enablement is, in effect. In this blog post, I’m going to talk about why you need sales enablement to improve your sales and show you how to implement sales enablement in your own business.

What exactly is sales enablement?

Simply put, sales enablement is the process of providing your sales team with everything they need in order to perform and reach their maximum potential: Knowledge and content: all the information they need about…

Make sure you avoid these costly e-commerce mistakes at all costs

There are many ways to grow your e-commerce business. Similarly, there is a multitude of ways to kill it. If you have a well-designed site, good products, a smooth checkout process, and still aren't getting good conversions, you might be committing any of these below-mentioned mistakes that are fatal for all e-commerce businesses. [si_guide_block id="79186" title="12 common e-commerce marketing mistakes" description="Learn about even more mistakes that we've seen marketers make with our free guide. More importantly, learn how to correct them if you see you're making one or two of them yourself!"]

1. Not having a clear site navigational structure

Yes, it happens. Sadly, most of the e-commerce sites don’t pay much attention to their navigational structure. If your navigational structure is not clear, it will confuse your visitors, and they will feel lost. A good navigational structure will not provide a good user experience but will…