Techniques to improve your results from your LinkedIn Ads

Marketers using LinkedIn’s Advertising Campaign manager often achieve poor results when testing the Ad platform for engagement and impact. Below are 3 reasons and possible solutions why marketers often fail with LinkedIn advertising:

1) Understanding LinkedIn’s context and the intent of users

The purpose behind LinkedIn is to provide an environment which “connects the world's professionals to make them more productive and successful’ Where marketers very often fail on LinkedIn Ads is pushing out solutions and products expecting similar clicks and conversions to that of Google Adwords where users are actively searching for product information with a high intent to purchase. Fundamentally, this is because on LinkedIn you are often reaching customers at a difference stage in the buying cycle where users are making professional connections, having conversations with their networking on groups rather than purchasing services directly.…

Customer reviews are such a crucial part of the buying process that companies have invested a lot of money in trying to get their customers to write a review as part of their online marketing strategy

Research shows that the majority of online customers seek-out, read and take into consideration clients’ opinions, before buying. Nowadays, there are reviews everywhere, from Airbnb to Uber, Amazon or any other online shop. Customer reviews are such a crucial part of the buying process that companies have invested a lot of money in trying to get their customers to write a review as part of their online marketing strategy. [si_guide_block id="70710" title="Download our Premium Resource – Content Marketing Strategy E-learning course" description="Use our course to step through the analysis, planning and implementation activities which will take your content marketing to the next level."/] Encouraging customers to share their opinions has a lot of benefits, including: …

Amazon's recent data breach, Taco Bell's fun marketing campaign, Facebook funding new journalists, Instagram launching new shopping features and Pinterest creating new shopping tools with key US retailers

The last week has seen some positive changes across social media platforms, aimed at making the shopping journey simpler as more people head to social for purchase inspiration. With Instagram adding yet more new features to help brands make the most of tagged products and Pinterest proving its relevance in the world of online shopping, brands definitely need to start looking at their social media shopping strategy. As well as these updates, this week's news roundup takes a look at Amazon's data breach and Facebook's latest announcement that it will be funding the training of new British journalists. We also explore Taco Bell's latest marketing campaign to announce it's first London location. Find out more about five of the biggest stories from this week:   …

Right now, video content is slowly shifting to favor mobile devices by turning vertical

As of the third quarter of 2018, 52.2% of all website traffic worldwide was generated through mobile phones, up from 50.3% in the previous year. That 2.2% shows that mobile devices are, slowly but surely, taking over the website traffic share. The majority of websites are already responsive, which means they adjust to the device they’re displayed in. Right now, video content is slowly shifting to favor mobile devices by turning vertical.

The rise of social videos

Social media marketing is arguably the most effective method of raising awareness for any type of business. In 2019, it’s projected that there will be 2.77 billion people with social network accounts. Basically, you can find almost any type of customer or lead on social media. The largest social media platforms have seen that vertically-oriented content is not…

How do Millennials spend their money?

When it comes to finances, Millennials tend to get a bad rap. They have a reputation for spending on consumer goods like gourmet beer and avocado toast and paying little attention to retirement plans. But are these stereotypes factual? LendEDU surveyed 1,000 Millennials age 22 to 37 to find out exactly how this particular group of Americans spend their money, or perhaps more importantly, where they don’t. The results show that 63% of Millennials are in fact saving for retirement, with the average amount being $480 per month. The bad news is that 37% of this demographic haven’t made any monthly payment toward their golden years. [si_guide_block id="13290" title="Download our Premium Resource – Social Media Marketing Playbook" description="Our social media planning checklist will help you review your current approach to social media and manage your organic social media updates as well as paid social advertising…

Make a living doing what you love, or at least get paid to do what you would be doing anyway

Far too many people have resigned themselves to the fact that their jobs aren’t enjoyable. For these people, their jobs are an unfulfilling but necessary evil in their lives. Of course, we have all had jobs like these in the past. Very few people are fortunate enough to leave education and enter straight into their ideal role. However, things don’t have to be this way. There is no reason that earning an income cannot be an enjoyable and worthwhile pursuit.It is simply a case of identifying what it is that you have to offer the world, and how you can render your skills and talents for money in a way that makes you happy as a person. We all, hopefully, have hobbies and interests. These are the recreational activities that we use to…

Content marketing that converts was created to help differentiate your brand from the others and help you achieve your business objectives

Have you ever found yourself trapped in a conversation where you’re talking to a self-absorbed person, almost doing a monologue about themselves, not caring what you think and feel? Your readers could be feeling the same thing when they read your content. There’s a misconception among marketers that content marketing should make them stand out. While there is a truth to this - after all, content marketing that converts was created to help differentiate your brand from the others and help you achieve your business objectives - it’s not meant to position you as the hero of your own story. Why? Because your customers are the heroes of the story. Not you. [si_guide_block id="34016" title="Download our Premium Resource – Evaluating content marketing ROI guide" description="This guide is aimed at helping you improve…

Some of the best brands set themselves apart in their industry by coming up with creative brand names. Here’s what we can learn from them

If you don’t believe that having a good name will impact your business, maybe you should. After all, catchy names outperform long and complicated names on the stock market by 33%. Sometimes, being bold when naming a business pays off. These can be the names that stick in people’s heads and set up your business for success. A name is an outgrowth of a business plan. The right name will support the growth of your business and can help improve your chances of becoming successful. [si_guide_block id="109627" title="Download our Premium Resource – Brand vision and identity playbook" description="This playbook will enable you to define your approach, branding expert Debbie Inglis explains a structured approach to review and define your brand identity to make it…

An opted-in, highly engaged audience that enjoys real-time service from preferred brands will set the foundation for the ROI that businesses need to see

There’s no denying that chatbots drew in a lot of attention last year. The tremendous hype around their capabilities fueled intrigue about how they were going to change consumer behavior and produce impressive results. However, creating any chatbot experience - let alone a great one - is a much harder task than expected. When Facebook Messenger launched services for businesses in 2015, online retailer Everlane was quick to form a partnership. In spite of the company’s first-mover advantage, the chatbot struggled to produce real business value. Everlane used its Messenger chatbot as an email alternative, sending messages such as order confirmations and shipping information. It fell victim to a rushed creation process and never had the time needed to generate real ROI because the holistic customer experience was…

Present with confidence and clarity, no matter your audience

Our role as marketers working across disciplines, departments and media means that we’re often required to present our plans to a range of different stakeholders. On most occasions, these may be simple status updates and email correspondence with direct colleagues or line managers. However, there are also times when we may need to present to senior managers and leaders in order to obtain buy-in or support for a concept or big idea. [si_guide_block id="123671" title="Download our Premium Resource – Template white labelling briefing for agencies and consultants" description="A guide recommending templates to amend when delivering marketing services."/] Whilst it’s important to acknowledge that every senior stakeholder is different, there are some common characteristics to bear in mind: Highly-focused – their attention will be concentrated on a specific number of objectives and projects. Action-orientated – they’ll often have a clear ‘bias for action’, prioritizing the tasks…