Chart of the day: Internet users now average around 14 activities on their mobiles
Internet users now average around 14 activities on their mobiles, vs 12 on PCs or laptops. Therefore internet users are doing more on their phones than they are on their computers. This will be due to the rise in mobile usage and time spent on tablet devices.
According to Global Web Index mobile will 'pave the way for location-based retail, AR shopping experiences, social commerce, and mobile payments to take on a more prominent role in the consumer’s path to purchase'. We now live in a mobile-first society and as marketers need to embrace the change.
Source: Global Web Index
Sample Size: 72, 529 internet users aged 16-64
Recommended Resources: Mobile Marketing Strategy Guide
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To find an agency that understands you inside and out, look past cost and reputation - look for value
Few decisions are as important in your business as finding the right agency to partner with. Choose wisely, and a partner can help your business reach extraordinary heights; choose poorly, and you can bleed time, money, and resources with little to show for it. Just ask the 65 percent of high-potential startups that failed as a result of partner conflict.
When the stakes are that high, how do you make such a crucial decision? That's the dilemma BMW is currently facing. In October, it announced it was starting a U.S. agency review. Whether it decides to stay with its incumbent agency or find a fresh partner remains to be seen, but it brings to light the importance of evaluating all the options.
[si_guide_block id="74955" title="Download FREE Resource – Agency digital marketing services – the top…
Chart of the Day: Marketers who offer electronics have the highest mean conversion rate at nearly 25%
Measuring and reporting conversion rates is vital for all ecommerce marketers. Benchmarking your conversion rate against others in the same industry can give you an indication of how you compare to your competitors. However, having a lower conversion rate does not mean your marketing has been unsuccessful, it shows that there's room for improvement.
Average ecommerce conversion rates are 1% – 2%. Even if you are doing everything right, you can still expect to win the sale around 2% of the time.
However, research by Marketing Sherpa shows that marketers who market electronics can see almost up to a 25% conversion rate, followed closely behind publishing and entertainment, and business services.
Improving customer journey effectiveness is important for any conversion rate optimization (CRO) strategy. To…
Social Media Essentials: Catch up with the latest updates in social media
Welcome to our weekly summary of what's happened in social media this week. We highlight the top stories to help you stay up to date with social media, here is what caught our attention this week.
Twitter announced back in September that they would be expanding beyond its 140-character limit. This was finally rolled out to all user this week. This will be for select languages, including English, Spanish, Portuguese, and French, to allow users to share their thoughts without running out of room in the tweet. They will be testing this feature out on a small group of verified accounts, to begin with.
Their reasoning for expanding the character count was because, for those tweeting in some languages such as Japanese, Korean or Chinese, they require fewer characters than tweets in English or Spanish.
Twitter…
Most of these companies are dominating online, but where is all their traffic coming from?
Digital marketers, web specialists, and online-business owners alike have been seeking out digital solutions to serve their marketing needs for a long time now.
Today, I’ll be diving into how some of the top marketing SaaS companies drive online growth. Specifically, I’ll be examining their sources of traffic. What makes this study interesting is that it will challenge each company's product offering.
Each of the 100 companies that I included falls into a certain category such as SEO, social media, content marketing, web analytics, etc.
Are these companies “eating their own dog food” or do they talk a big game about the benefits of their product without leveraging the “benefits” themselves?
Let’s break down how the study was done
First, I set out to collect 100 websites that fall into the marketing SaaS company category. Using both Alexa and Similar Web…
Chart of the Day: How Length and Personalization Impact Email
Performance
The Email Urban Legend
I'm not talking about those awful email chain letters from the 1990s.
I'm talking about "keep your subject line length short". We all have heard this, right? I call this an email urban legend because it had never been correctly tested but it has always been accepted. But is this correct? Should we just accept these email legends?
Always question
It's hard to know what is an email urban legend and what is researched advise. The answer is to always look for research statistics. 10 years ago, short subject lines probably were true, but with a number of different devices available is that still true?
Chart
If we look at some authentic research like the chart below, we can see that only 5% of the emails in the research had a…
Twitter announced back in September that they would be expanding beyond its 140-character limit. This was fianlly rolled out to all user this week. This will be for select languages, including English, Spanish, Portuguese, and French, to allow users to share their thoughts without running out of room in the tweet. They will be testing this feature out on a small group of verified accounts, to begin with.
Can’t fit your Tweet into 140 characters? ?We’re trying something new with a small group, and increasing the character limit to 280! Excited about the possibilities? Read our blog to find out how it all adds up. ?https://t.co/C6hjsB9nbL
— Twitter (@Twitter) September 26, 2017
Their reasoning for expanding the character count was because, for those tweeting in some languages such as Japanese, Korean or Chinese, they require fewer characters than…
Chart of the day: Google trends reveals 55% more searches for Halloween than Christmas
Analysis of Google trends by Marley Hayley, has revealed that Halloween is more popular than Christmas in the UK.
Related search terms to Halloween had 11.4 million searches, compared to 7.3 million related searches for Christmas related results.
The data was for Halloween and Christmas 2016 - so let's keep an eye out and see how 2017 pans out once Christmas has passed.
The analysis also found that Halloween was also more mobile than Christmas, with more people searching for Halloween related search terms on a mobile compared to Christmas.
There is an expectation among marketers that Christmas is incredibly "mobile" and it probably isn't considered that more people would search for Halloween related search terms, compared to Christmas. However, data should be interpreted carefully, as…
Real change management requires more than just changing behavior — it’s dependent upon the critical process of changing the work environment to foster this behavior
At one time or another most companies will be challenged with overcoming a period of slow sales and growth. When companies are operating in a deficit the effects on its people as well as the business as a whole can be dramatic. Fear of redundancy, wage cuts and simply having to do more with less are all common challenges for employees that can lead to high levels of stress and anxiety.
This physical and psychological trauma can prove to be especially problematic as employees operating at capacity for unhealthy periods of time become burnt-out affecting their ability to make good decisions. Mistakes can lead to tensions between teams, bringing people into regular conflict and contributing towards…
Chart of the day: How can latency be applied to other sectors to understand engagement and to design lifecycle communications?
I don't see latency talked or written about much, so I was interested to see this new research from Monetate that shows average latency between purchases. So, what is latency in marketing? I think latency is best defined in the context of the customer lifecycle, that is:
"Latency is the average time it takes between different lifecycle events for different groups or cohorts of customers".
In this research, to measure engagement, Monetate looked at how frequently customers began a new session within a set time period, specifically the number of sessions and the number of days it took for a customer to complete a purchase.
For first-time customers, the baseline latency from the first visit is an average of 25 days and 3.5 sessions to complete a purchase. Here is the latency for repeat…
