9 Digital Marketing Megatrends for 2018
9 megatrends across the 5 pillars of marketing today which every business should actionGet started
Twitter announced back in September that they would be expanding beyond its 140-character limit. This was fianlly rolled out to all user this week. This will be for select languages, including English, Spanish, Portuguese, and French, to allow users to share their thoughts without running out of room in the tweet. They will be testing this feature out on a small group of verified accounts, to begin with.
Can’t fit your Tweet into 140 characters? ?
We’re trying something new with a small group, and increasing the character limit to 280! Excited about the possibilities? Read our blog to find out how it all adds up. ?https://t.co/C6hjsB9nbL
— Twitter (@Twitter) September 26, 2017
Their reasoning for expanding the character count was because, for those tweeting in some languages such as Japanese, Korean or Chinese, they require fewer characters than tweets in English or Spanish. Twitter explained with a graph:
'We see that a small percent of Tweets sent in Japanese have 140 characters (only 0.4%). But in English, a much higher percentage of Tweets have 140 characters (9%). Most Japanese Tweets are 15 characters while most English Tweets are 34. Our research shows us that the character limit is a major cause of frustration for people Tweeting in English, but it is not for those Tweeting in Japanese.'
Twitter believes that when people have more character they are more likely to tweet. But since the launch of Twitter, we have all kept within the 140 character limit and got our point across. For many, it is what makes Twitter so unique, taking away it's short and snappy Tweets it will become a lot like other social platforms. We have seen mixed (and funny) reviews of the change.
— Brian Barone (@brianrbarone) September 26, 2017
Close your eyes.
Imagine Trump using Twitter.
Now imagine Trump using Twitter with 280 characters.
Now close Twitter.
— M.G. Siegler (@mgsiegler) September 26, 2017
— Jamie Oliver (@jamieoliver) September 28, 2017
So today I wondered what's the maximum amount of UTF-8 bytes I could include in a #280characters tweet, not counting mentions or attachments.
Current conclusion: seven 4096-char URLs + three 1362-char URLs + ten 3b ideographic spaces + forty 4b emoji = 32948b!
Can you beat that? https://t.co/H5pry6EuxI
— xem ? (@MaximeEuziere) October 1, 2017
The only good thing about #280Characters is… more space for animal emojis! 🐨🐯🦁🐮🐻🦊🐼🐵🐸🐠🐟🐡🐬🦐🐙🐆🐅🦏🐘🦍🦌🐪🐫🐢🐍🦎🐜🕷🦀🦆🦋🐛🐝🐒🐨🐯🦁🐮🐻🦊🐼🐵🐸🐠🐟🐡🐬🦐🐙🐆🐅🦏🐘🦍🦌🐫🐢🐍🦎🕷🦀🦆🦋🐛🐝🐒🐨🐯🦁🐮🐻🦊🐼🐵🐸🐠🐟🐡🐬🦐🐙🐆🐅🦏🐘🦍🦌🐪🐫🐢🐍🦎🐜🕷🦀🦆🦋🐛🐝🐒🐊
— WWF UK (@wwf_uk) November 8, 2017
Cheers, Twitter – with #280characters we have space to talk about wordy heart conditions! How much do you know about familial hypercholesterolaemia, arrhythmogenic right ventricular cardiomyopathy & catecholaminergic polymorphic ventricular tachycardia? 🤔 pic.twitter.com/qIqa6Vzorz
— BHF (@TheBHF) November 8, 2017
— McDo Philippines (@McDo_PH) November 8, 2017
My thoughts - If you can't say it in 280 characters, don't say it at all. On the flip side, this feature is great for those who have more to say and require a few more characters to make an important point.
Techcrunch has reported that alongside this change, Twitter is also updating the user interface. It will no longer count down the characters until you near the end. Instead, you won’t know how many characters you have left until you reach 20.
It has been reported that test is not expected to last long before Twitter plans to make a decision regarding a broader rollout. What do you think of the 280 character limit? Let us know on Twitter and share your thoughts.
Start the discussion on our community and social networks
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