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The products with the highest ecommerce conversion rate

By Carolanne Mangles 09 Nov, 2017
Essential

Chart of the Day: Marketers who offer electronics have the highest mean conversion rate at nearly 25%

Measuring and reporting conversion rates is vital for all ecommerce marketers. Benchmarking your conversion rate against others in the same industry can give you an indication of how you compare to your competitors. However, having a lower conversion rate does not mean your marketing has been unsuccessful, it shows that there's room for improvement.

Average ecommerce conversion rates are 1% – 2%. Even if you are doing everything right, you can still expect to win the sale around 2% of the time.

However, research by Marketing Sherpa shows that marketers who market electronics can see almost up to a 25% conversion rate, followed closely behind publishing and entertainment, and business services.

Ecommerce conversion rates

Improving customer journey effectiveness is important for any conversion rate optimization (CRO) strategy. To reach and surpass your competition think about the techniques you use to research and improve customer journeys. These can include:

  • Customer Personas
  • customer journey mapping
  • AB testing
  • Path analysis in analytics
  • Website customer intent surveys
  • Voice of customer surveys

All of these techniques can be used to create better experiences and convert more customers.

By Carolanne Mangles

Carolanne Mangles is the Digital Marketing Executive for Business Memberships at Smart Insights. She has worked on numerous channels across the full customer lifecycle including, search engine marketing, social media, email engagement sequences, CRO and planned and managed fully integrated campaigns to boost new customer acquisition and current membership retention. She has also spoken on search engine marketing and content marketing at the B2B Expo in London where she gave masterclasses on Transforming Social Media and Transforming Search Marketing. When she’s not in the office you’ll find walking her dog to tire him out so she can enjoy a big glass of red wine. Connect with her on LinkedIn or follow her on Twitter.

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