Our expert commentators are our regular contributors who do a fantastic job giving advice on best practice and the latest developments in their specialist areas of digital marketing.
Dave is editor of many of the 7 Step to Success guides on Smart Insights. He is a bestselling author, consultant and speaker who enjoys sharing tips, tools and techniques on all things digital, but especially those most influential in driving awareness, leads and sales. That's SEO, PPC, Social Media, Email Marketing, Site Design and Analytics! You can connect with Dave through any of these social networks to receive his latest insights or to ask a question: LinkedIn - Google+ - Twitter - Facebook. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Dan is co-founder of Smart Insights and Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side over the last 13 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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This is a post we've invited from a digital marketing specialist who has agreed to share their expertise and opinions. See the details of the author at the bottom of the post. If you'd like to share your expertise or have a story to tell about what has worked or not worked, please get in touch!
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
Mark Brownlow is a freelance business writer and the owner/editor of Email Marketing Reports, founded in 2001. His "No man is an iland" blog is recognized by the AdAge Power150 as one of the world's best marketing blogs. Mark also edits various email and social media marketing reports for the UK's DMA, and writes the Famous Inboxes series. Connect with him via his blog or on Twitter.
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Marie Page @marie_page is co-founder of Musicademy, a specialist e-retailer teaching contemporary music on DVD and online. She has grown the business partly through social media and savvy use of digital marketing. Marie teaches and examines for the Chartered Institute of Marketing and a number of private training providers in the UK and North America. After many years delivering traditional marketing and PR, Marie has developed a number of specialisms in digital marketing and blogs at UsingConversationalMedia where she has also published an ebook as a practical guide to social media.
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Tim Watson, from consultancy Zettasphere, is the Smart Insights expert commentator on email marketing. He is an independent email marketing consultant providing strategic guidance, to deliver improved campaign results. A member of the DMA Email Council and chair of the DMA Email Best Practice hub. He actively promotes email and frequently speaks on the subject and how to improve use of the channel. Connect with Tim via LinkedIn or Twitter.
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James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. He is a guest blogger for Econsultancy, for whom he also writes best practice guides, regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing. For e-commerce advice and support, connect with James on LinkedIn and Twitter.
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Neil Davidson is the Founder of My Web Presenters, a leading Video Production Company. They work with businesses of all sizes to create and market compelling and emotive video that helps them to communicate with their specific audience. If you would like to have a conversation about how to create video for the web then please contact Neil contact Neil here.
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Annmarie Hanlon is the Smart Insights expert commentator on online and offline marketing strategies for business. Annmarie is the MD of Evonomie and author of Quick Win Marketing, and co-author of Quick Win Digital Marketing. She runs social media workshops in the UK and Ireland and shares marketing tips and news in her blog, B2B Marketing. You can follow Annmarie on Twitter or connect on LinkedIn.
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Gavin Llewellyn (LinkedIn) is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically in social media, SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion. You can Follow Gavin on Twitter and Google+.
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René Power, the Smart Insights Expert commentator on B2B marketing is Account Director with Barrett Dixon Bell, a leading independent international b2b marketing consultancy. He authors The Marketing Assassin blog and consults, talks and trains on the deployment of the full marketing mix within trade b2b sectors including packaging, food, science, construction, engineering and professional services. He specializes in integrating digital with traditional and demystifying digital marketing, social media and content marketing for trade b2b companies. A Chartered Marketer and CIM Cheshire committee member, René's Twitter profile is @renepower and you can connect via Linkedin.
Graham Jenner is Senior Partnerships Manager at TopCashBack. His role involves developing relationships with clients and networks and planning strategic campaigns. Prior to joining TopCashBack Graham worked at Digital Window looking after key brands such as T-Mobile and Game. You can follow him on Twitter or connect via LinkedIn.
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Jim Ducharme (LinkedIn) writes on the intersection between email marketing and social media marketing. Jim is the Community Manager with GetResponse, one of the worlds leading email service providers with clients of all types and sizes around the world. Jim’s role is to reach out to people and communities and help answer their questions and help them enhance their email marketing ROI. He's a veteran broadcaster and editor, having launched such brands as PC World Canada and The eMail Guide as editor. He also has a background in technical support and has built and managed online community networks with hundreds of thousands of subscribers. His traditional and new media experience gives him unique perspective and insight regarding integrated email and multi-channel marketing. Jim loves to demystify complex ideas and terms, putting them into context for busy marketing professionals. You can follow Jim on Twitter - @hugeheadca.
Dan Barker is the Smart Insights expert commentator on using Analytics for Ecommerce. He is an independent consultant, working across analytics, SEO, conversion optimisation, email, content and more. You can Follow Dan on Twitter or Connect with Dan on LinkedIn
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Rob is an established mobile consultant, trainer and speaker and Founding Partner of Burner mobile. With 20 years’ digital and traditional marketing experience gained with agencies and international media owners, Rob helps solve clients’ business problems with innovative mobile solutions. Rob designs and runs intermediate and advanced courses for the IDM, IPM and the IAB , where he was a founding member of the Mobile Leadership Council. He is also course tutor on the IDM digital diploma. You can contact Rob or connect through LinkedIn or follow him on Twitter: @burner_mobile.
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Paul is a high-octane, results driven and qualified Digital Marketing, Social Media and eBusiness specialist. As a social media and eBusiness protagonist, Paul is a popular speaker, panel host and is a published author on the topic. Paul cuts through the hype and takes a pragmatic, results driven approach on how to adopt social media, helping organisations achieve their business and marketing objectives. He combines his practical expertise with incisive creativity thereby getting the best returns from social media and Web 2.0 technologies. Paul remains the bleeding edge of social media through delivering winning social media programs through his research into social media with organisations such as the Henley Center for Customer Management and in collaboration with lecturers at Oxford Brookes University. Paul is the Social Media and Digital Marketing Business Director with Titanium Fire. He is responsible for working with clients on their social media strategies and delivering services to manage their social media operations and technologies. Paul holds an MSc with Distinction in Digital Marketing and eBusiness from Oxford Brookes University for which his dissertation researched social media marketing and enterprise collaboration strategies.
Jill Robb is the Smart Insights Expert commentator advising on more effective Ecommerce approaches. Jill is MD of Ambition Digital, an Internet Marketing and Ecommerce Agency and is an Associate Lecturer at University of Ulster on Digital Marketing and Communications. With a vast array of experience in retail, both online and offline, Jill's approach to online marketing is both refreshingly energetic and commercially astute. Jill is a regular speaker on topics such as search engine marketing and ecommerce and a contributor to business magazines both in the UK and Ireland. Connect with Jill on Twitter or LinkedIn.
Richard Sedley, the Smart Insights Expert commentator on Customer Engagement is Commercial Director at Foviance and Course Director in Social Media for the Chartered Institute of Marketing. Richard's Twitter is @richardsedley.
Mel Henson is an author, consultant and copywriter specialising in strategy and copy for retail websites and catalogues. She is also head of multi-channel copywriting agency Words That Sell.
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Kath Pay is co-founder of Email marketing consultancy Plan to Engage. Kath is also the Chair of Events and Communications Hub for the Email Marketing Council of the DMA UK where she edits the DMA Infobox Enewsletter. You can follow Kath on Twitter and connect on LinkedIn.
Paul is our Smart Insights expert commentator on usability and conversion optimisation. Paul is Head of Usability and founder of usability consultancy PRWD (PRoductivity Without Difficulty). He is a usability consultant, trainer and speaker who absolutely loves sharing tips, advice and customer insights to SME’s through to blue chip companies on how they can improve their usability and on-site conversion rates. Paul works with a range of recognised brands including Speedo International, Lakeland, JD Williams, Isabella Oliver, The Royal Mail and The Scout Association, as well as a wide range of SME’s who all recognise the competitive edge they can gain by investing in improved on-site usability to improve their conversion rates. Paul is one of Econsultancies well respected training team, and he delivers two courses, Usability and User Experience and E-commerce Usability and Best Practice. Paul also writes articles for Econsultancies award winning blog, sharing tips, advice and recommendations. Paul’s business PRWD also has a usability blog sharing tips and advice and company news. You can follow Paul on Twitter for his latest insights, links and commentary on all things usability and conversion optimisation, or if you prefer you connect by Linked In.
Jon Paget works in social media, community development and online PR strategy for a number of activity, specialist and luxury travel brands at TUI Travel PLC. Follow Jon on twitter or connect via LinkedIn.
Conversion Rate Experts
Our Conversion Rate Experts posts are written collaboratively by the Conversion Rate Experts team who contribute to the ideas and review. Dave Chaffey interviewed Ben Jesson and Dr Karl Blanks discussing their approach to Conversion Rate Optimisation. Its good to be able to continue their practical posts about tools and techniques for CRO. Company background - Conversion Rate Experts (CRE) is an international consultancy that has worked with companies including Apple, Google, Sony, Vodafone, 888, BT, SEO Book, and SEOmoz. CRE has pioneered a new approach to conversion rate optimization (CRO) called The CRE Methodology. CRE works closely with Google to evangelize Google's Website Optimizer tool, and has presented research to Google's staff at their headquarters in Mountain View, California, and London, UK. For more information, see their conversion rate optimization blog or contact them directly.
Matt Clarke is the Director of Operations and Professional Services at eCircle. Matt leads the UK Operations team to deliver fantastic solutions and support for eCircle's clients. Previously has worked client-side for over 12 years, most recently with BP where he led usability and design as part of a global web team. During his career Matt has specialised in many areas including Usability, Accessibility, Web Design and SEO. Connect with him via LinkedIn or Twitter.
Imran Farooq is our Smart Insights expert commentator on the use of rich media/video in Digital Marketing campaigns. Imran is MD of MMC Learning, a successful JV company with MMU Business School and a Senior Examiner for the Diploma in Digital Marketing awarded by the Chartered Institute of Marketing. Imran is experienced in the rapid development of rich digital learning content which is being used to educate business professionals in over 50 countries. You can connect with Imran on LinkedIn, Facebook, Twitter and download the iMarketer iPhone App.
Pritesh is the Digital Marketing Manager for Pauley Creative, a specialist digital marketing agency for the construction industry. Pritesh is responsible for developing and implementing online marketing strategies and measuring the performance of client websites and campaigns to enhance lead generation and brand awareness. Majority of the time Pritesh is blogging about all things Analytics and SEO on the Pauley Creative blog. His experience includes working client side and agency side in the B2B environment. You can follow Pritesh on Twitter and connect on LinkedIn.
Read More: View all posts by Pritesh Patel
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Kate Boothby is a freelance writer, editor and consultant, specialising in direct and digital marketing and online learning. Her experience spans several market sectors, including charity, leisure and marketing education. Kate writes and edits online courses and her direct and digital marketing case studies and more general articles have been published in a variety of European journals. Connect with Kate on LinkedIn.
Mike Berry is a UK-based Digital Marketing Blogger, Trainer and Consultant. You can follow Mike on Twitter or connect via LinkedIn. Mike is Course Tutor on the IDM (Institute of Direct and Digital Marketing) Diploma in Digital Marketing and the IDM's Complete Digital Marketing 3-day professional course; author of ‘The New Integrated Direct Marketing’, (Gower) and a Partner at Aprais, a global agency/client relationship management consultancy. View Mike's company blog at http://mikeberryassociates.com.
Isabelle heads up the Small and Medium Charities division at JustGiving, and is Founder of E-nhance, a digital consultancy which helps start-ups, small and larger businesses optimise their online potential. Over the past 16 years, Isabelle has held a number of positions with leading brands, including 11 years spent with global online brands Amazon and Yahoo!. Prior to setting up E-nhance Isabelle was Director of Global Product Operations at Yahoo!, building and managing a team of 17 in multiple international locations to drive the success of Yahoo!’s community-based products in 21 markets. Isabelle is passionate about customer satisfaction, global marketing, international operations, and online communities. Connect with Isabelle on Linked In or Twitter .
Tim Leighton-Boyce has been using analytics, customer surveys and usability testing to help improve ecommerce webs sites for 15 years. Originally he worked for direct mail companies. These days he's a consultant. Follow Tim on Twitter or connect with him on LinkedIn. I'm also active on Google Plus.
Read More: View all posts by Tim Leighton-Boyce
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James Carson is a Content Strategy consultant and owner of Carson Content. He was formerly Head of Digital Marketing at Bauer Media, where he oversaw digital integration and content strategy for some of the UK's largest media brands including FHM, Grazia and heat. You can talk to him on Twitter, Google+ or LinkedIn.
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Phil is the Managing Director and founder of Proof (Twitter). He has worked with many of the leading brands in the World to help develop their digital strategy, realise the potential of their brand online and improve their conversion rates. Connect with Phil on Linked In.
Read More: View all posts by Phil Cave
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J-P De Clerck
J-P De Clerck is a customer-centric marketing consultant and trainer. You can reach him on his website conversionation.net, follow him on Twitter via @conversionation or connect on Google+ via +J-P De Clerck.
Andrew McCrea is Digital Director of Mammoth, one of Ireland's leading brand agencies. Andrew is responsible for developing digital brand strategies for a wide range of public and private sector clients across the UK and Ireland. With a background in online travel marketing and e-commerce before navigating to agency work and consultancy, Andrew is able to approach digital marketing strategy from a range of perspectives and experiences. You can follow him on Twitter or connect on LinkedIn. Andrew is also a blogger at Attaining Axiom.
Lara is author of Emerging Business Online: Global Markets and the Power of B2B Internet Marketing (FT Press, ISBN 13: 9780137064410, 291). Her marketing experience includes that with Cisco Systems from various roles, including online customer relationship marketing for emerging markets (based in the UK and in Cairo). Lara has worked closely with local marketing teams, sales teams, and agencies across emerging markets, creating and executing online marketing campaigns using complex data segmentation and tracking and reporting on campaigns through advanced customer relationship management tools. Lara has also worked for O2, Telefonica, as a Campaign Manager, launching the high-profile Apple iPhone 3G in the UK business market and helping to redesign the company website. Lara is a qualified Chartered Marketer. She graduated from University of London, Royal Holloway, School of Management, with a Management BSc, specialising in marketing. You can connect with Lara on LinkedIn and Twitter.
Read More: View all posts by Lara Fawzy
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John Newton (LinkedIn) is the Smart Insights commentator who writes on using Google Adwords for improving paid search marketing and other search-related advice. John is Chief Operating Officer at ClickThrough Marketing. He has been been working in marketing, both online and offline, for 15 years in companies which include Yahoo!, ITV and TNS Global. He is interested in the creative application of common sense and a research-based approach to improve marketing results. John is also a CIM Chartered Marketer and the editor of ClickThrough’s two books on search marketing.
Adam is Director of Form Digital Consulting, with over 11 years' experience helping companies and organisations form and deliver digital strategies and improve their online customer experience. His work covers strategy, content, brand, marketing, user experience, social media, analytics and project management, across B2B and B2C. Adam is also the founder of the Web Managers Group, the world's largest (and, some would say, best) group for web managers and heads of digital.
Read More: View all posts by Adam Cranfield
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Amy Bott has been director of paid search at ClickThrough Marketing since 2011. Prior to that she worked at TradeDoubler for five years, managing PPC & affiliate campaigns for global clients including Microsoft, Opodo, Gap, First Choice & Body Shop. Amy’s key focus is delivering excellent results from effective use of paid search. A hands-on marketer, Amy has an enthusiasm for analysing data & forming strategic plans to deliver outstanding client ROI. You can find Amy on Google+ or connect on LinkedIn.
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Rhian Simms is an online marketing all-rounder and guest blogger for Smart Insights. With over 8 years of experience of all digital media and ecommerce from utilities, travel, charity and retail sectors, Rhian is now a digital marketing consultant working with businesses to deliver and optimise their performance on any aspect of their strategy. IDM qualified, Rhian also contributes to the Econsultancy blog and other expert websites as well as her own business, Consult&C Digital. You can connect with Rhian on LinkedIn, Google+, Twitter and Facebook.
Paul Rogers works as Head of Digital Marketing for GPMD, a London-based ecommerce web development and online marketing agency. Paul is extremely passionate about ecommerce and marketing and has previously worked in-house for an online retail company and for a PR agency. You can find Paul on LinkedIn, Twitter and Google Plus.
Read More: View all posts by Paul Rogers
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Dom Yeadon is an e-marketing consultant heading up digital marketing agency TMB in Poole, UK. Dom specialises in increasing revenues through improved marketing communications. Passions: email and blogging - the two best web inventions ever! Skills: customer retention using enewsletters, improving channel marketing using automation technologies, speeding up multiple-language, pan-European product microsite launches using smart web marketing technologies. You can connect with Dom on LinkedIn or follow @TMBtweets.
Emma is the Smart Insights commentator on developing and implementing International Digital Marketing Strategies. She has worked within the digital arena for 14years, having had key roles with Monster.com and Freeserve in their early days, and more recently working with, amongst others, InterfaceFLOR and Mars (Pedigree). As the creator of the popular blog onlineSoul, her expertise lies in developing a strategic approach to digital marketing, which aligns itself with the company’s overall marketing and brand objectives, as well as the business goals. With over 7 years’ experience of applying this knowledge in a global field, Emma is also an expert in the complicated area of developing, applying and managing a digital strategy internationally. You can Connect with Emma through LinkedIn.
Russell is a Digital Marketing Consultant for Stream:20. His experience in Analytics supports advice on all facets of digital marketing from Search to Social, Mobile to Usability and Design. Russell has worked both Client and Agency side with businesses ranging from the start-ups to blue-chips. You can follow him on Twitter or connect on LinkedIn.
Read More: View all posts by Katy Howell
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Jill is the Founder of Quick Marketing Consultancy Limited, providing strategic marketing and tactical business support for B2B and B2C businesses, mainly in the services sector. You can follow her on Twitter or connect on LinkedIn
Read More: View all posts by Jill Quick
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Stephen Bateman is director and co-founder of Wise Up Media (part of GreenWise Business) and Concentric Dots , both specialist content marketing agencies, and the co-founder and MD of iGlimpse, a leading educational mobile apps publisher. His strengths are in content planning, content creation and digital delivery, with specialist knowledge of the sustainable business sector. He offers expert training and hard-working actionable content marketing advice and social media training to ambitious businesses. He's a scholar of the Chartered Institute of Marketing: DipM MCIM. You can connect with Stephen through any of these social networks Twitter LinkedIn Google +.
Read More: View all posts by Stephen Bateman
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Al Wightman is the Smart Insights Expert commentator on brand-building through digital media. He is Chairman and Founder of AWA, a leading UK digital agency. Al has 14 years digital marketing experience helping businesses understand and maximise the opportunities digital can offer them, ranging from international brands to regional SMEs including: Western Union, Which?, MTV, Jet2.com, Morrisons, ASDA, Lakeland and Pets at Home. Al has worked across the digital marketing spectrum but has particular interest in user-focused site design, email marketing, eCRM/social CRM, behavioural targeting, analytics and conversion marketing and the role digital strategy plays in business and brand strategy. You can follow Al on Twitter for his latest insights, links and commentary on all things digital or if you prefer connect by LinkedIn.
Co-founder and Technical Director of Smart Insights. WordPress developer, specialist and web consultant based in Leeds, UK. 14 years experience in architecting, building and managing web sites and applications. Blogs about WordPress and other things at stumiller.me
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Matthew Commercial Director at Red Eye International. A founder member of the DMA Email Council, Matthew is responsible at RedEye for the service and delivery of email solutions for all clients as well as for the growth of the business. A Masters graduate in Economics from the LSE, Matthew worked for Acxiom for 16 years, starting at NDL, Claritas and most latterly Acxiom. He undertook a variety of divisional director roles, most notably launching Claritas Interactive in 1999 and overseeing its European development. You can follow him on Twitter or connect on LinkedIn.
Read More: View all posts by Matthew Kelleher
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