Our expert commentators are our regular contributors who do a fantastic job giving advice on best practice and the latest developments in their specialist areas of digital marketing.
Dave is editor of many of the 7 Step to Success guides on Smart Insights. He is a bestselling author, consultant and speaker who enjoys sharing tips, tools and techniques on all things digital, but especially those most influential in driving awareness, leads and sales. That's SEO, PPC, Social Media, Email Marketing, Site Design and Analytics! You can connect with Dave through any of these social networks to receive his latest insights or to ask a question: LinkedIn - Google+ - Twitter - Facebook. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
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Latest Post: Case study – How Comcast is leveraging Social Media
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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Latest Post: How many businesses have a Digital Transformation progamme in place?
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
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Latest Post: 2nd December 5 ways to encourage more data-driven decision making
Mark Brownlow is an email copywriter, business writer, lecturer and the publisher of Email Marketing Reports, founded in 2001. He also writes the Famous Inboxes series. Connect with him via his site, on Twitter or on Google+.
Marie Page @marie_page is co-founder and senior consultant at of The Digiterati, a consultancy specialising in digital transformation. Her areas of expertise include social media, ecommerce and training. She is also co-founder of Musicademy, a specialist e-retailer teaching contemporary music on DVD and online. She has grown the business mainly through social media and savvy use of digital marketing. Marie teaches and examines for the Chartered Institute of Marketing, Manchester Metropolitan University and a number of private training providers in the UK, North America and Australia. Marie has written Smart Insights' Smarter Guide to Facebook Marketing.
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Latest Post: A practical example of using InfusionSoft to create email sequences
Tim Watson, from consultancy Zettasphere, is the Smart Insights expert commentator on email marketing. He is an independent email marketing consultant providing strategic guidance, to deliver improved campaign results. A member of the DMA Email Council and chair of the DMA Email Best Practice hub. He actively promotes email and frequently speaks on the subject and how to improve use of the channel. Connect with Tim via LinkedIn or Twitter.
Annmarie Hanlon is the Smart Insights expert commentator on online and offline marketing strategies for business. Annmarie is the MD of Evonomie and author of Quick Win Marketing, and co-author of Quick Win Digital Marketing. She runs social media workshops in the UK and Ireland and shares marketing tips and news in her blog, B2B Marketing. You can follow Annmarie on Twitter or connect on LinkedIn.
Gavin Llewellyn (LinkedIn) is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically in social media, SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion. You can Follow Gavin on Twitter and Google+.
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Latest Post: How to make different sources of social media insight actionable
Neil Davidson is the Founder of MWP Digital Media, a leading Corporate Video Production Company. He also runs My Web Presenters who specialise in creating video spokesperson videos. They work with businesses of all sizes to create and market compelling and emotive videos that get specific and clear results. If you would like to have a conversation about how to create video for the web then please contact Neil here.
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Latest Post: Mobile and programmatic advertising best practices
James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. He is a guest blogger for Econsultancy, for whom he also writes best practice guides, regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing. For e-commerce advice and support, connect with James on LinkedIn and Twitter.
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Latest Post: Retail Site Design – The Perfect Product Category Listing Page
René Power, has been the Smart Insights Expert commentator on B2B marketing for over four years. He consults, talks and trains on the deployment of the full marketing mix within trade B2B sectors including packaging, food, science, construction, engineering and professional services. He specializes in integrating digital with traditional and demystifying digital marketing, social media and content marketing for trade B2B companies. A Chartered Marketer, René authors the The Marketing Assassin blog, shares updates on Twitter @renepower and you can connect via Linkedin. Rene also authored the recently updated Smart Insights Expert members guide: 7 Steps to Brilliant B2B Digital Marketing guide.
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Latest Post: How to get to No 1 in the mind of your customer in B2B marketing
Graham Jenner is Head of Partnerships at TopCashback. Graham manages TopCashback’s Partnerships department, the team that helps to understand and achieve client’s objectives. His role involves developing relationships with key merchants and networks and consulting on strategy. Graham has been involved in the campaigns that have won the ‘Advertiser Innovation’ award for the past two years at the Performance Marketing Awards. Prior to joining TopCashBack Graham worked at Digital Window looking after key brands such as T-Mobile and Game. You can follow him on Twitter or connect via LinkedIn.
Rob is a mobile consultant, author, trainer, and speaker with 10 years experience in the mobile sector. He is Managing Partner of Burn The Sky, the full service mobile agency which connects brands to multi-screen consumers. Rob delivers mobile consultancy and mobile talent development projects for American Express, Barclays, Barclaycard, Betfair, Carphone Warehouse, Heineken, Ladbrokes, O2, Paddy Power and Richemont. Rob runs intermediate and advanced courses for marketers of all levels of expertise across Europe and the USA. His training partners include the IDM, Econsultancy, The Knowledge Engineers, Emarketeers and the IAB Rob has written two books on Mobile Marketing best practice: The Smart Insights guide to Mobile strategy and Winning with Mobile: Creating a strategy for Mobile Marketing, Mobile,Commerce and Mobile CRM. Download from Amazon. You can connect with Rob through LinkedIn.
Kath lives and breathes marketing, she is not only a world renown speaker and trainer but practices her art in the senior management team and as the Marketing Director of e-commerce conversion experts - cloud.IQ. She is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). She is recognised as the UK’s leading Email Marketer and heads up training for Econsultancy on Personalisation and Email Marketing. Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few. You can follow Kath on Twitter and connect on LinkedIn.
Jill Robb is the Smart Insights Expert commentator advising on more effective Ecommerce approaches. Jill is the Digital Marketing Director of Origin Digital, a Digital Marketing and Ecommerce Agency based in Belfast and Dublin. Jill is also an Associate Lecturer at University of Ulster on Digital Marketing and Communications. With a vast array of experience in retail, both online and offline, Jill's approach to online marketing is both refreshingly energetic and commercially astute. Jill is a regular speaker on topics such as search engine marketing and ecommerce and a contributor to business magazines both in the UK and Ireland. Connect with Jill on Twitter or LinkedIn.
Alex has over 10 years of digital marketing experience and is currently Head of Marketing at First 10 Digital. With a degree in Computer Science, many years of agency experience and his own fashion-tech start-up under his belt, Alex is passionate about delivering strategic, innovative marketing campaigns that deliver tangible results. You can learn more about Alex's background on Linked In.
Joel Chudleigh is the Founder of Deep Footprints who are a digital marketing agency focused on paid search and inbound marketing. They focus on helping small and medium sized businesses to grow sustainably for long-term success. You can read his latest blog updates here.
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Latest Post: Using Screencast Videos for Better Customer Service
Dan Barker is the Smart Insights expert commentator on using Analytics for Ecommerce. He is an independent consultant, working across analytics, SEO, conversion optimisation, email, content and more. You can Follow Dan on Twitter or Connect with Dan on LinkedIn
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Latest Post: Why Conversion Rate is a Horrible Metric to Focus On
Jim Roberts is the founder of the consultancy BlacklerRoberts Ltd and is an experienced marketing professional with over 18 years experience in the Direct Marketing arena across multiple industry sectors, including Financial, Leisure, Retail, and Charity. His passion is the delivery of value from data, using the customer and related information to deliver actionable insight driving improved customer value and understanding. You can follow him on Twitter or connect on LinkedIn.
Andrew McCrea is Digital Director of Mammoth, one of Ireland's leading brand agencies. Andrew is responsible for developing digital brand strategies for a wide range of public and private sector clients across the UK and Ireland. With a background in online travel marketing and e-commerce before navigating to agency work and consultancy, Andrew is able to approach digital marketing strategy from a range of perspectives and experiences. You can follow him on Twitter or connect on LinkedIn. Andrew is also a blogger at Attaining Axiom.
Jim Ducharme (LinkedIn) writes on the intersection between email marketing and social media marketing. Jim is the Community Manager with GetResponse, one of the worlds leading email service providers with clients of all types and sizes around the world. Jim’s role is to reach out to people and communities and help answer their questions and help them enhance their email marketing ROI. He's a veteran broadcaster and editor, having launched such brands as PC World Canada and The eMail Guide as editor. He also has a background in technical support and has built and managed online community networks with hundreds of thousands of subscribers. His traditional and new media experience gives him unique perspective and insight regarding integrated email and multi-channel marketing. Jim loves to demystify complex ideas and terms, putting them into context for busy marketing professionals. You can follow Jim on Twitter - @hugeheadca.
Jill is the Founder of Quick Marketing Consultancy Limited, providing strategic marketing and tactical business support for B2B and B2C businesses, mainly in the services sector. You can follow her on Twitter or connect on LinkedIn
Rhian Harris (was Simms)
Rhian Simms is an online marketing all-rounder and guest blogger for Smart Insights. With over 8 years of experience of all digital media and ecommerce from utilities, travel, charity and retail sectors, Rhian is now a digital marketing consultant working with businesses to deliver and optimise their performance on any aspect of their strategy. IDM qualified, Rhian also contributes to the Econsultancy blog and other expert websites as well as her own business, Consult&C Digital. You can connect with Rhian on LinkedIn, Google+, Twitter and Facebook.
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Latest Post: Do you know which is the fastest growing social network?
Paul is a high-octane, results driven and qualified Digital Marketing, Social Media and eBusiness specialist. As a social media and eBusiness protagonist, Paul is a popular speaker, panel host and is a published author on the topic. Paul cuts through the hype and takes a pragmatic, results driven approach on how to adopt social media, helping organisations achieve their business and marketing objectives. He combines his practical expertise with incisive creativity thereby getting the best returns from social media and Web 2.0 technologies. Paul remains the bleeding edge of social media through delivering winning social media programs through his research into social media with organisations such as the Henley Center for Customer Management and in collaboration with lecturers at Oxford Brookes University. Paul is the Social Media and Digital Marketing Business Director with Titanium Fire. He is responsible for working with clients on their social media strategies and delivering services to manage their social media operations and technologies. Paul holds an MSc with Distinction in Digital Marketing and eBusiness from Oxford Brookes University for which his dissertation researched social media marketing and enterprise collaboration strategies.
Conversion Rate Experts
Our Conversion Rate Experts posts are written collaboratively by the Conversion Rate Experts team who contribute to the ideas and review. Dave Chaffey interviewed Ben Jesson and Dr Karl Blanks discussing their approach to Conversion Rate Optimisation. Its good to be able to continue their practical posts about tools and techniques for CRO. Company background - Conversion Rate Experts (CRE) is an international consultancy that has worked with companies including Apple, Google, Sony, Vodafone, 888, BT, SEO Book, and SEOmoz. CRE has pioneered a new approach to conversion rate optimization (CRO) called The CRE Methodology. CRE works closely with Google to evangelize Google's Website Optimizer tool, and has presented research to Google's staff at their headquarters in Mountain View, California, and London, UK. For more information, see their conversion rate optimization blog or contact them directly.
Neil Davey is the Smart Insights commentator covering CRM and Social CRM. Neil is editor of MyCustomer.com, an online community of CRM, customer strategy, marketing and customer service professionals. You can connect with Neil on LinkedIn.
Richard Sedley, the Smart Insights Expert commentator on Customer Engagement is Commercial Director at Foviance and Course Director in Social Media for the Chartered Institute of Marketing. Richard's Twitter is @richardsedley.
James Carson is a Content Strategy consultant and owner of Carson Content. He was formerly Head of Digital Marketing at Bauer Media, where he oversaw digital integration and content strategy for some of the UK's largest media brands including FHM, Grazia and heat. You can talk to him on Twitter, Google+ or LinkedIn.
Bryony Thomas is our Expert commentator on the fundamentals of marketing which are still so important to get right. She is Author and Founder of Watertight Marketing, and a no-nonsense marketer and business speaker, specialising in helping ambitious small businesses set things up. Her blog post is adapated from her book, an entrepreneur's step-by-step guide to putting a marketing operation in place that delivers long-term sales results. You can connect with her on LinkedIn, Twitter, Google+ or Facebook.
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Latest Post: 4 ways to choose a name for a business product or business
Pritesh is the Digital Marketing Manager for Pauley Creative, a specialist digital marketing agency for the construction industry. Pritesh is responsible for developing and implementing online marketing strategies and measuring the performance of client websites and campaigns to enhance lead generation and brand awareness. Majority of the time Pritesh is blogging about all things Analytics and SEO on the Pauley Creative blog. His experience includes working client side and agency side in the B2B environment. You can follow Pritesh on Twitter and connect on LinkedIn.
Paul is our Smart Insights expert commentator on usability and conversion optimisation. Paul is Head of Usability and founder of usability consultancy PRWD (PRoductivity Without Difficulty). He is a usability consultant, trainer and speaker who absolutely loves sharing tips, advice and customer insights to SME’s through to blue chip companies on how they can improve their usability and on-site conversion rates. Paul works with a range of recognised brands including Speedo International, Lakeland, JD Williams, Isabella Oliver, The Royal Mail and The Scout Association, as well as a wide range of SME’s who all recognise the competitive edge they can gain by investing in improved on-site usability to improve their conversion rates. Paul is one of Econsultancies well respected training team, and he delivers two courses, Usability and User Experience and E-commerce Usability and Best Practice. Paul also writes articles for Econsultancies award winning blog, sharing tips, advice and recommendations. Paul’s business PRWD also has a usability blog sharing tips and advice and company news. You can follow Paul on Twitter for his latest insights, links and commentary on all things usability and conversion optimisation, or if you prefer you connect by Linked In.
David is a regular contributor to Smart Insights and other blogs. He typically writes about strategy, innovation and optimisation in digital marketing. David is currently Head of Digital Consulting at CACI. You can read more of David's work at TheSealeys.
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Latest Post: Call Captain Digital to Accelerate Digital Transformation
Steve Phillip is a recognised Expert in the area of personal branding and leadership coaching, Founder of Linked2Success. When it comes to helping companies apply social media to their business development and relationship goals, he understands the importance of individual and team strategy to ensure that tools such as LinkedIn, Twitter and Facebook are used toward specific and measurable business outcomes. Based in Harrogate, he speaks around the UK and is known for energetic, inspiring and informative presentations on LinkedIn, personal branding and business networking strategies. You can connect with him via LinkedIn, Twitter or Facebook.
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Latest Post: No time for social media? Here’s how to make time!
Matt Lacey is our commentator on Site Testing and Optimisation as part of Conversion Rate Optimisation. Matt Lacey is Head of Optimisation at PRWD. You can follow him on Twitter or connect on LinkedIn.
Mike Berry is a UK-based Digital Marketing Blogger, Trainer and Consultant. You can follow Mike on Twitter or connect via LinkedIn. Mike is Course Tutor on the IDM (Institute of Direct and Digital Marketing) Diploma in Digital Marketing and the IDM's Complete Digital Marketing 3-day professional course; author of ‘The New Integrated Direct Marketing’, (Gower) and a Partner at Aprais, a global agency/client relationship management consultancy. View Mike's company blog at http://mikeberryassociates.com.
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Latest Post: How to make the business case for investment in digital marketing
Today Matt works at Adobe UK advising customers on a wide range topics across digital marketing and supporting Adobe's clients to become best-in-class multi-channel marketing organisations. Matt has worked across multiple industries over 15 years, most notably with BP where he led Usability, Web Analytics and Email Marketing as part of the global COE. Based in London and today working with leading retailers, Matt specialises in delivery of Adobe's Digital Marketing Cloud. During his career Matt has worked across many fields of expertise including; Email Marketing, Marketing Automation, eCRM, Social Media Marketing, User Experience, Accessibility, Web Optimisation and SEO. Connect with him via LinkedIn or Twitter.
Vagelis is the Head of Search for Nudge Digital a creative, digital agency in Bristol offering web design, web development and full SEO marketing services. Vagelis is a Google Analytics Qualified Individual and an Adwords Certified Professional. His experience is mainly focused on the hotel industry throughout Greece, Cyprus and China. Also, he is focussed on e-commerce websites and the healthcare industry. Some of his publications are associated with academic community, from peer reviewed journals, like Aslib Proceedings (from Emerald Publishing Group) or from academic conferences . Search now is no longer just a job but an indispensable part of his life. You can follow him on Twitter or connect on LinkedIn and G+.
Imran Farooq is our Smart Insights expert commentator on the use of rich media/video in Digital Marketing campaigns. Imran is MD of MMC Learning, a successful JV company with MMU Business School and a Senior Examiner for the Diploma in Digital Marketing awarded by the Chartered Institute of Marketing. Imran is experienced in the rapid development of rich digital learning content which is being used to educate business professionals in over 50 countries. You can connect with Imran on LinkedIn, Facebook, Twitter and download the iMarketer iPhone App.
Kate Boothby is a freelance writer, editor and consultant, specialising in direct and digital marketing and online learning. Her experience spans several market sectors, including charity, leisure and marketing education. Kate writes and edits online courses and her direct and digital marketing case studies and more general articles have been published in a variety of European journals. Connect with Kate on LinkedIn.
Stephen Bateman is director and co-founder of Wise Up Media (part of GreenWise Business) and Concentric Dots , both specialist content marketing agencies, and the co-founder and MD of iGlimpse, a leading educational mobile apps publisher. His strengths are in content planning, content creation and digital delivery, with specialist knowledge of the sustainable business sector. He offers expert training and hard-working actionable content marketing advice and social media training to ambitious businesses. He's a scholar of the Chartered Institute of Marketing: DipM MCIM. You can connect with Stephen through any of these social networks Twitter LinkedIn Google +.
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Latest Post: How to boost lead generation using visitor tracking – a case study
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Latest Post: Is SSL the way forward for boosting search rankings?
Isabelle heads up the Small and Medium Charities division at JustGiving, and is Founder of E-nhance, a digital consultancy which helps start-ups, small and larger businesses optimise their online potential. Over the past 16 years, Isabelle has held a number of positions with leading brands, including 11 years spent with global online brands Amazon and Yahoo!. Prior to setting up E-nhance Isabelle was Director of Global Product Operations at Yahoo!, building and managing a team of 17 in multiple international locations to drive the success of Yahoo!’s community-based products in 21 markets. Isabelle is passionate about customer satisfaction, global marketing, international operations, and online communities. Connect with Isabelle on Linked In or Twitter .
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Latest Post: Using Content Marketing to boost your trade show event effectiveness
Graham Jones is an Internet Psychologist who studies the way people use the Internet and how they behave online. He uses his findings to help businesses improve their use of the Internet, in particular to enhance marketing and sales. Graham is a Visiting Lecturer at The University of Buckingham and an Associate Lecturer at The Open University. He writes for magazines, newspapers and digital publications as well as for his own blog on Internet Psychology. Graham is the author of Click.ology: What Works in Online Shopping which includes his five-step "CLICK System" for analysing websites from a psychological perspective. You can connect with Graham at LinkedIn or on Twitter.
Kimberly Grimms is a futurist who spends most of her time monitoring social behavior in search for new consumer trends. She uses the information to create viral and useful content. You can read more of her writing on her blog.
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Latest Post: The ingredients of effective viral marketing [infographic]
Peter Shreeve is an independent research consultant. He is currently leading the market research function at the Open University. His approach to understanding the enquirer journey have strongly influenced the shape of the new enquirer website (launched April 2014). His experience spans multiple research topics across a broad range of methodologies and sectors. He is also a part-time lecturer and tutor on CIM Marketing courses for the University of Buckingham and Oxford College of Marketing. Above all he is passionate about ensuring the customer is front and centre when brands develop new processes, products and messaging. He has written articles that have appeared on www.research-live.com, www.hrmagazine.co.uk, Argent magazine and ESOMAR. You can follow him/her on Twitter or connect on LinkedIn. He also has a Wordpress blog.
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Latest Post: Why does HR recruitment ethics not follow digital engagement?
Read More: View all posts by Richard Austin
Latest Post: Which is the best way to boost revenue from email marketing?
Dom Yeadon is an e-marketing consultant heading up digital marketing agency TMB in Poole, UK. Dom specialises in increasing revenues through improved marketing communications. Passions: email and blogging - the two best web inventions ever! Skills: customer retention using enewsletters, improving channel marketing using automation technologies, speeding up multiple-language, pan-European product microsite launches using smart web marketing technologies. You can connect with Dom on LinkedIn or follow @TMBtweets.
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Latest Post: Examples of charity campaigns getting cut-through with digital marketing
Hugh Gage of Engage Digital is the Smart Insights Expert commentator on Digital Analytics. He is author of our Expert member guide to Tag management. Hugh has worked in digital communications since 1994, switching from roles in media where he was Head of Online Planning and Buying at Manning Gottlieb OMD, to senior analyst at Logan Tod now part of PwC. He was one of the first to hold the Google Analytics Individual Qualification and is also a DAA Certified Analyst. You can follow him on Twitter or connect on LinkedIn.
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Latest Post: 4 reasons why more businesses should use media attribution
J-P De Clerck
J-P De Clerck is a 360° customer-centric business and marketing consultant and trainer. He is managing partner of integrated marketing and digital business consultancy i-SCOOP. You can follow him on Twitter via @conversionation. Connect on Google+ via +J-P De Clerck.
Phil is the Managing Director and founder of Proof (Twitter). He has worked with many of the leading brands in the World to help develop their digital strategy, realise the potential of their brand online and improve their conversion rates. Connect with Phil on Linked In.
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Latest Post: Using temperament charts, personas and persuasion paths for CRO
Russell is Director of Strategy at BlueGlass. His experience in Analytics supports advice on all facets of digital marketing from Search to Social, Mobile to Usability and Design. Russell has worked both Client and Agency side with businesses ranging from the start-ups to blue-chips. You can follow him on Twitter or connect on LinkedIn.
Graham Laing is the man behind Rokman Laing, a specialist marketing consultancy for the professional services sector. A Chartered Marketer with 15 years experience, Graham consults and project manages the implementation of digital and marketing strategies within a range of professional service firms including law, accountancy, architecture, engineering and other advisory organisations to enhance lead generation, brand awareness and client acquisition. His blog, has gained considerable traction for its sharp and commercially astute take on the marketing issues affecting professional service firms. You can connect with Graham via Twitter Twitter (@rokmanlaing) or LinkedIn.
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Latest Post: Digital marketing strategy in professional services and B2B firms
Tim Leighton-Boyce has been using analytics, customer surveys and usability testing to help improve ecommerce webs sites for 15 years. Originally he worked for direct mail companies. These days he's a consultant. Follow Tim on Twitter or connect with him on LinkedIn. I'm also active on Google Plus.
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Latest Post: Using Google Analytics to alert you to conversion problems
John Newton (LinkedIn) is the Smart Insights commentator who writes on using Google Adwords for improving paid search marketing and other search-related advice. John is Chief Operating Officer at ClickThrough Marketing. He has been been working in marketing, both online and offline, for 15 years in companies which include Yahoo!, ITV and TNS Global. He is interested in the creative application of common sense and a research-based approach to improve marketing results. John is also a CIM Chartered Marketer and the editor of ClickThrough’s two books on search marketing.
Adam is Director of Form Digital Consulting, with over 11 years' experience helping companies and organisations form and deliver digital strategies and improve their online customer experience. His work covers strategy, content, brand, marketing, user experience, social media, analytics and project management, across B2B and B2C. Adam is also the founder of the Web Managers Group, the world's largest (and, some would say, best) group for web managers and heads of digital.
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Latest Post: 20 issues you must consider for a website relaunch
Amy Bott has been director of paid search at ClickThrough Marketing since 2011. Prior to that she worked at TradeDoubler for five years, managing PPC & affiliate campaigns for global clients including Microsoft, Opodo, Gap, First Choice & Body Shop. Amy’s key focus is delivering excellent results from effective use of paid search. A hands-on marketer, Amy has an enthusiasm for analysing data & forming strategic plans to deliver outstanding client ROI. You can find Amy on Google+ or connect on LinkedIn.
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Latest Post: What do the new Google Product Listing Ads (PLAs) mean for retailers?
Stephen Tucker is the Smart Insights Expert commentator on personalising online customer experiences. A former fraud victim turned entrepreneur, Stephen brings over 10 years e-commerce experience to the website personalisation industry. He is the founder of Bunting, an easy plugin app that increases sales of growing businesses with dedicated web personalisation technology. You can connect on LinkedIn and follow on Facebook or Google+.
Paul Rogers works as Head of Digital Marketing for GPMD, a London-based ecommerce web development and online marketing agency. Paul is extremely passionate about ecommerce and marketing and has previously worked in-house for an online retail company and for a PR agency. You can find Paul on LinkedIn, Twitter and Google Plus.
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Latest Post: Using video to increase conversion from product pages
Matt Janaway is a successful Digital Marketer and Entrepreneur based in Nottingham, UK. He started his digital career journey during the mid 2000's internet retailing boom by developing 10+ eCommerce stores which enjoyed great success using a successful and evolving SEO formula. Matt is now Head of Digital for a leading UK retailer, managing a team of digital marketers and content writers as well as running a web design agency, a digital marketing agency and an agency offering consulting and training. Matt contributes to some major online marketing websites as well as blogging advice on SEO and digital marketing mattjanaway.co.uk.
Emma is the Smart Insights commentator on developing and implementing International Digital Marketing Strategies. She has worked within the digital arena for 14years, having had key roles with Monster.com and Freeserve in their early days, and more recently working with, amongst others, InterfaceFLOR and Mars (Pedigree). As the creator of the popular blog onlineSoul, her expertise lies in developing a strategic approach to digital marketing, which aligns itself with the company’s overall marketing and brand objectives, as well as the business goals. With over 7 years’ experience of applying this knowledge in a global field, Emma is also an expert in the complicated area of developing, applying and managing a digital strategy internationally. You can Connect with Emma through LinkedIn.
Caroline Wilson is Marketing Director for CommsBox, marketing automation software. As Senior Lecturer in Digital Marketing at the University of Hertfordshire Caroline works with both undergraduates in the Hertfordshire Business School and with professionals taking Chartered Institute of Marketing qualifications. Her industry experience spans high technology companies, charities, membership organisations and the creative industries. You can connect with her on LinkedIn.
Lara is author of Emerging Business Online: Global Markets and the Power of B2B Internet Marketing (FT Press, ISBN 13: 9780137064410, 291). Her marketing experience includes that with Cisco Systems from various roles, including online customer relationship marketing for emerging markets (based in the UK and in Cairo). Lara has worked closely with local marketing teams, sales teams, and agencies across emerging markets, creating and executing online marketing campaigns using complex data segmentation and tracking and reporting on campaigns through advanced customer relationship management tools. Lara has also worked for O2, Telefonica, as a Campaign Manager, launching the high-profile Apple iPhone 3G in the UK business market and helping to redesign the company website. Lara is a qualified Chartered Marketer. She graduated from University of London, Royal Holloway, School of Management, with a Management BSc, specialising in marketing. You can connect with Lara on LinkedIn and Twitter.
Read More: View all posts by Lara Fawzy
Latest Post: 5 ways to learn more about customer needs in local markets
Andrea is the Owner and Lead Consultant at dots and letters marketing consulting based in Kent. She is passionate about helping small businesses to develop digital marketing strategies that help grow their market share and position their brand with the online audience. Prior to starting her consultancy career she worked for more than 13 years in business development and product marketing, most recently as EMEA Marketing Manager for Prepaid Cards at a global Travel and Financial Services provider. You can connect with her on LinkedIn or Twitter @AndreaLeupold.
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Latest Post: Understanding customers using Experian Mosaic Segmentation
Al Wightman is the Smart Insights Expert commentator on brand-building through digital media. He is Chairman and Founder of AWA, a leading UK digital agency. Al has 14 years digital marketing experience helping businesses understand and maximise the opportunities digital can offer them, ranging from international brands to regional SMEs including: Western Union, Which?, MTV, Jet2.com, Morrisons, ASDA, Lakeland and Pets at Home. Al has worked across the digital marketing spectrum but has particular interest in user-focused site design, email marketing, eCRM/social CRM, behavioural targeting, analytics and conversion marketing and the role digital strategy plays in business and brand strategy. You can follow Al on Twitter for his latest insights, links and commentary on all things digital or if you prefer connect by LinkedIn.
Read More: View all posts by Paul Hill
Latest Post: Translating business goals to specific objectives and KPIs
Carlton Jefferis @carltonjefferis is co-founder and senior consultant at The Digiterati, a consultancy providing digital marketing expertise and training. His main focus is social media, ecommerce and integrated digital projects. Carlton is also the founder of an early stage adtech start-up called Gettus! which helps people get deals on the things they actually want. You can get in touch with him on LinkedIn.
Co-founder and Technical Director of Smart Insights. WordPress developer, specialist and web consultant based in Leeds, UK. 14 years experience in architecting, building and managing web sites and applications. Blogs about WordPress and other things at stumiller.me
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Matthew Commercial Director at Red Eye International. A founder member of the DMA Email Council, Matthew is responsible at RedEye for the service and delivery of email solutions for all clients as well as for the growth of the business. A Masters graduate in Economics from the LSE, Matthew worked for Acxiom for 16 years, starting at NDL, Claritas and most latterly Acxiom. He undertook a variety of divisional director roles, most notably launching Claritas Interactive in 1999 and overseeing its European development. You can follow him on Twitter or connect on LinkedIn.
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Luke is a digital marketing executive who writes extensively about technology and trends in search marketing on behalf ofAccuraCast, a London-based search agency. You can follow him on Twitter or connect on LinkedIn.
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