How does your digital marketing compare?

Use our free benchmarking templates to score your digital competitiveness for all the key digital channels.

Free Download Digital transformation

Think about your website design. Do your customers like it? Why do they use it? What emotions does your website logo evoke?

Perceptions are unique and critical. They are virtually snap judgements. It takes only 50 microseconds for us to get an impression about a web page and sometimes only 17 ms according to Google’s research. The user interface of your website determines the perception of your brand, because 94% of the overall perception is design driven. More than just being well built, a website should be a form of visual art. It should naturally combine the science of aesthetics and your business principles. [si_guide_block id="22141" title="Web design project plan template" description="Implement everything you learn from our web design blog posts right away with our project plan template. Simply fill out each section with your project's information to create a detailed brief that all stakeholders can work from."] What should a pleasant…

The third part of our step-by-step guide will take you through the last five parts to building your website, making it easy for all the non-techies out there

This is the third part of this step-by-step guide taking you through how to build and launch your website. Let me quickly remind you of those things that we learned in part one and part two. In part one we looked at choosing a domain name and what you should consider when doing so. We also went through buying that domain name and how it could be beneficial to keeping the hosting and domain name separate. This part of the guide also went through some of the most popular CMS options. [si_guide_block id="5750" title="Download our Individual Member Resource – Successful SEO guide" description="If you get it right, SEO can be a fantastic, relatively low-cost way to drive quality visitors who want to…

Continue with our easy-to-follow guide and create an effective business website even without all the technical know-how

We have already made a few steps toward launching a professional-looking and successful website. In the second part of this step-by-step guide, I want to keep on with this journey into the world of website building for non-techies. Before we plunge into the next steps, let me refresh your memory about the previous ones covered in part one. [si_guide_block id="27373" title="Download our Business Resource – Website conversion optimization planner" description="Many sites are only occasionally updated, but companies who are serious about getting the best returns from their websites have a structured programme of testing."/] First of all, I spoke about the right choice of the domain name (DN) - it should be a worthwhile and unique one. Keeping it short, expressing what your business is about and the including keywords are three factors…

In 2019, launching a modern website is as easy as ABC. You can do it with these 10 easy but working steps for beginners

Website building has already become a real must-have for any business. Just take a closer look at today’s business structure! There is no startup or young company that can enter the global market without an online presence. Business owners all over the globe do their best to stand out from the crowd. As a result, the amount of different newborn technologies increases every season. Do you remember those days when running a primitive site was a big deal and real luxury? Fortunately, in 2019, things are not so expensive or complicated. Nowadays, you can run a professional website and customize it to suit your needs without trouble. [si_guide_block id="22141" title="Download our Business Resource – Web design project plan template" description="Our template is based on real plans used to plan and…

Security concerns are incredibly common and have the potential to wreak huge damages to a site and its long-term organic performance

Exactly why is cybersecurity important for SEO? If you’re working closely with a website – for an agency, independently, or in-house – it’s likely you’ve been confronted with a security issue at some point. Though they range in threat-level, security concerns are incredibly common and have the potential to wreak huge damages to a site and its long-term organic performance. Despite the ubiquitous threat, it seems digital marketers rarely feel the need to delve too deeply into the security space. Many believe it is simply not in their remit or not their problem. As strategies for SEO and cyber attacks have evolved side-by-side, it’s become clear that security is something that digital marketers need to actively pay attention to. An effective SEO consultant must be well-versed enough to inform their clients on best…

Thanks to Google and its various projects during 2018, we have a whole list of things that can help improve and elevate the status of your e-commerce brand

The relentless growth in the sector of digital marketing and business in the form of e-commerce has vastly affected the process of website design and development. In the world of e-commerce, the development of a platform is user-specific and depends on the latest advancement in the domain of online shopping. To deliver an extraordinary and up-to-date experience to customers, web architects need to keep check the e-commerce website design every now and then and change it accordingly. [si_guide_block id="22067" title="Download our Premium Resource – Website design and build briefing template" description="We’ve created this template to help client-side digital marketing and Ecommerce managers brief a website design and build project to either an in-house team or to a digital/web design partner."/] Thanks to Google and its various…

Chart of the Day: Which resolutions of web browsers should you target when testing new website designs?

If you have ten people in a room together, chances are high that most of them will have different device types that use a different browser and have a different screen size. This is why it is important to be aware of screen resolutions and the devices your prospects and customers are using. The quality of experience you deliver through your website can vary greatly depending on how well your design works at different resolutions. Due to the countless resolutions that exist across the same screen size, designers use viewports to help create mobile-friendly pages. Viewports are scaled down versions of resolutions that allow sites to be viewed more consistently across different devices.

The tables below show the most popular screen resolutions and viewports for both Apple and Android products:

These are what some of the biggest websites looked like 20 years ago and you won't believe it...

Since the World Wide Web was invented in 1990 designers and web developers have been constantly working to improve its original clunky basic text design into a simple, fast and eye-catching user experience. Check out some of these amazing web design transformations from the past 20 years!

1. Smart Insights

Smart Insights is only 8 years old, but we wanted to highlight the design transformations we've gone through. The site originally started as a blog as seen on the home page in 2010. It's evolved into a marketing publisher - keeping its roots in content, but now offering premium services and elearning for members.

2010

2015

2018

2. YouTube

YouTube…

Standing out online is not a question of quick fixes. It’s a question of mindset

Web design sits at the core of a site’s success. It communicates the substance of what you do and why anyone should care. Peel back the veneer of a lot of sites and you’ll be surprised by how many fail to do either. More people are online than ever. Standing out online is not a question of quick fixes. It’s a question of mindset. There are now nearly 200 million active websites, and over 3.5 billion internet users. Yet the average user visits less than 100 sites each month. That all adds up to a lot of competition. The internet is busy on a level we can barely conceive, and only so many sites can rise above the bustle and have their voices heard. Modern resources mean just about anyone can make a website, which is great.…

Graphic design is one of the most important components of any successful marketing campaign

The right design does everything from establishing credibility with the audience to strengthening brand messaging, and using the right combination of design elements - like color, typography, and layout - can mean the difference between a marketing campaign converting like crazy or completely falling flat. While there are some evergreen design rules that you’ll always want to follow, for the most part, graphic design is a constantly evolving medium. What worked yesterday might not work today, and if you want to drive maximum results with your marketing campaigns, you need to stay on top of the trends and keep your finger on the pulse of what’s happening in the world of graphic design. Which brings us to the question: which graphic design trends should you follow in 2018 to knock your marketing campaigns out of the park? [si_guide_block…

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your User experience UX?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments