Graphic design is one of the most important components of any successful marketing campaign
The right design does everything from establishing credibility with the audience to strengthening brand messaging, and using the right combination of design elements - like color, typography, and layout - can mean the difference between a marketing campaign converting like crazy or completely falling flat.
While there are some evergreen design rules that you’ll always want to follow, for the most part, graphic design is a constantly evolving medium. What worked yesterday might not work today, and if you want to drive maximum results with your marketing campaigns, you need to stay on top of the trends and keep your finger on the pulse of what’s happening in the world of graphic design.
Which brings us to the question: which graphic design trends should you follow in 2018 to knock your marketing campaigns out of the park?
Which of these design elements are you using to enhance your web experience and conversion?
If you're launching a new site or refreshing an existing site it's important to ensure your site looks contemporary and appealing. Since website design styles and technologies change so rapidly, can quickly appear dated.
A site that meets your business goals, communicates your key messages and provides a great experience is most important as explained in the Smart Insights guide to improving results from your website. But to design a successful web site, it is also essential to know what trends are emerging and what elements are important to consider. Surely, different web pages are created for different purposes, so they will not, probably, have much in common. However, there will be certain generally used elements that can be added to a webpage to make it more successful.
Here is a checklist of features to consider.
The best Christmas Website designs and landing pages of 2017
Christmas time is upon us and if you’re a retailer, then I’m willing to bet that you have put up some Christmas decorations somewhere. If you have a brick-and-mortar shop, then you might have a tree up with some presents underneath. After all, you’re in the Christmas spirit and you want your shoppers to be in a jolly mood while browsing around your shop. Your website should be no different! Getting your browsers into the Christmas spirit is essential, after all, the more festive they are the happier they are, and the happier they are the more likely they are to purchase your products.
[si_guide_block id="22141" title="Download Business Resource – Web design project plan template " description="Ensure you plan the key marketing activities for your new site project."/]
There are lots of strategies out there for you to use this Christmas to motivate…
Should you create a separate site and which content do you need?
In our experience, you should think carefully before creating a new product launch or campaign site if you have already got a company website.
You may already have your own website that incorporates essential company information. In this case, you have the decision of whether to create a dedicated site or integrate it into your existing site.
[si_guide_block id="100244" title="Download Premium Resource – Product launch Playbook" description="Launch a product using RACE planning to structure your marketing activities. A marketing playbook defines the key messages, types of communications, best practices and optimisation techniques that should be used to maximise return-on-investment for different marketing objectives."/]
In most cases, using an existing site will be most cost-effective and a well-designed existing site will have the flexibility to create the impact you need.
Advantages of using an existing site for your new product launch
Think about your website design. Do your customers like it? Why do they use it? What emotions does your website logo evoke?
Perceptions are unique and critical. They are virtually snap judgements. It takes only 50 microseconds for us to get an impression about a web page and sometimes only 17 ms according to Google’s research. The user interface of your website determines the perception of your brand, because 94% of the overall perception is design driven. More than just being well built, a website should be a form of visual art. It should naturally combine the science of aesthetics and your business principles.
What should a pleasant interface structure look like? Let us consider the psychology of shapes and their influence on your visitors.
Psychology of logos
How customers view logo shapes
They say that logo is king in your website design. Is that really so?
Logo is practically a word that stands for…
6 examples showing the power of parallax-based designs to engage and impress at the same time
Parallax scrolling is undoubtedly one of the most popular recent web design trends that first surfaced several years ago and is still common on certain types of site. Parallax gives a visual effect to add a feeling of depth to the visual presentation of content or projects.
Parallax is the effect that we can come around on a daily basis. Just pay attention to the way everything moves around while driving a car. The clouds in the sky appear to move at a slower pace than the houses and trees in the foreground. That is how the technique is achieved in the natural environment. Have you ever thought about this? Impressive, right? However, that's not the point of this article. Since all of us are involved in online marketing and web design, let's find out how to use the parallax scrolling effect…
Have you thought of these 4 elements for your business website?
The internet has precipitated sweeping changes across cultures and redefined how we socialize, communicate, learn and most importantly, how we do business. With the number of people accessing the internet on a daily basis ever increasing, the need for any business to have an online presence has never been greater. If you are in the process of setting up a website for your business, there are several factors that you should mull over. Here are a few to get you started.
Choosing a domain name may seem straightforward but it can be more complicated than you realize. Millions of domain name have already been registered and there is every chance that the name of your choice name is on that list. If it’s taken, you may have to adjust it to avoid confusion and potential lawsuits. As you do this,…
Thinking about changing your WordPress site design? Here is what you need to know
There’s a reason why certain brands revamp their image, and some have done so successfully. There are different factors that usher in the change, but much of it is done for improved positioning to better appeal to their target audience. They want to reestablish their position in the market and re-engage those who have slipped through their fingers. By refreshing their public image while staying true to their core principles, brands can get a second lease at life in a very competitive market.
The same can be said for WordPress site owners looking to improve their website design to appeal to their audiences.
Due to the volatile nature of online marketing, there is more cause for site owners to need to re-design their site. Regular search algorithm changes require everyone make tweaks to their sites so they don't…
What are the hottest new design trends emerging this year?
When you take a look backwards at design trends from recent years and compare them with those that are just now emerging, you can get a great feel for the way that user needs grow and change. It is the job of design to meet users where they need it.
Over the past few years, the digital landscape has been filled with Flat Design and responsive, drag-and-drop web templates. The rise of Flat Design was hardly a surprise given that its minimalist appeal is super-easy to replicate and personalize. Flat Design was a simple and adaptable design innovation that really embraced the medium of the screen. In doing so, it created new expectations for the harmony of usability and aesthetics.
But now that we're a few years past the heyday of Flat Design, we're starting to…
7 Web Design Trends You Can't Ignore in 2017
What do some of the top web designers have up their sleeves for 2017? In an industry that thrives on innovation and creativity, it's no surprise that the web design trends that are sure to make an impact in 2017 both push boundaries and embrace clean simplicity.
This infographic explores seven trends that are sure to make a big impact in the web design world this year. There's something for every style of designer here, from clean and tidy to chaotic and daring.
It starts with open composition, a style in which elements appear to be leaving the screen, giving visitors the impression that elements still exist somewhere outside the monitor. A trippy and intriguing concept.
Asymmetry might be more up your alley if you like to colour outside the lines every now and then.…