Facebook video ads really could be the silver bullet that creates a huge bottom-line impact
For as long as I can remember, marketing professionals have been proclaiming that Facebook is dead. A little extreme, right? Well, continually declining reach, boosted posts and ads that deliver untargeted fans and traffic, and the need to throw big money to generate any meaningful ROI have all contributed to this frustration.
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To be fair, as social networks go, Facebook is harder to crack than some of the others. There are some Facebook marketing hacks you can test that will certainly help, including:
Tagging contributors, fans, and experts in posts to extend reach
Commenting and liking as your page, not your personal account
The use of visual…