Video Advertising

If you're receptive to feedback and create a product that your audience really wants, you’re guaranteed to develop something worthy of the "premium" label

Industry leaders like to lob around the term "premium" when describing content, but the definition of what is premium - and what isn’t - is highly subjective. To quote Inigo Montoya: "You keep using that word. I do not think it means what you think it means." For some people, "premium" denotes high-quality content. For some, it might refer to their most popular content and for others, it means something else entirely. Part of this confusion stems from the numerous business models that attempt to capitalize on differing versions of premium content. [si_guide_block id="23343" title="Download our Premium Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether…

Chart of the day: Online advertising grew 11.5% like-for-like in the first half of 2017 in Europe.

€2.6 billion spend on advertising was added during the first half of the year, across search, display and classifieds/ directories. Research by IAB and IHS Markit shows marketers are increasing online advertising spending. The report focuses on advertising in Europe only. In this chart of the day blog post, I will update you on latest research by IAB Europe and IHS Markit, with charts from their Adex Benchmark from the first half of 2017. Search advertising is leading and display advertising has grown the fastest, interestingly online video is up 20%. As shown in the chart above, search advertising dominates online ad spend, but there is a huge jump in growth of over 13% for display advertising. …

Facebook video ads really could be the silver bullet that creates a huge bottom-line impact

For as long as I can remember, marketing professionals have been proclaiming that Facebook is dead. A little extreme, right? Well, continually declining reach, boosted posts and ads that deliver untargeted fans and traffic, and the need to throw big money to generate any meaningful ROI have all contributed to this frustration.

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To be fair, as social networks go, Facebook is harder to crack than some of the others. There are some Facebook marketing hacks you can test that will certainly help, including: Tagging contributors, fans, and experts in posts to extend reach Commenting and liking as your page, not your personal account The use of visual…

From the politically driven to the funny, our favorite adverts of 2017 so far

We look at some of the best ads from 2017 so far. We have featured some of the most clever, moving and funny ads from the year. We also feature ads that have been thought-provoking covering some of the more controversial topics this year such as politics, immigration, and gender issues. Here are our top 25...

KFC Cauliflower Burger

When KFC's #cleaneating burger hit Facebook, the video went viral. Poking fun at healthy living influencers and the #cleaneating community, the advert features fake 'influencer', Figgy Poppleton-Rice.  Thankfully, the clean eating burger was a spoof, its real purpose to launch their new 'The Dirty Louisiana' burger.

Skittles 'Romance the Rainbow' Superbowl Ad 2017

Superbowl is one of the biggest advertising opportunities in the US, costing around 5million for a 30-second slot. Only the biggest and best brands…