Five practical steps to improve your video SEO and align objectives with strategy and tactics
Video is becoming an increasingly important element in the modern content marketer’s toolkit. When we consider that YouTube alone is the world’s second largest search engine in the world, there’s a breadth and scale to video that marketers can’t ignore. ‘How-to’ videos, in particular, are very popular and something that brands can take advantage of in order to appeal to their own prospects and customers:
Whilst the creation of great content itself is essential, it’s equally important to ensure that the content can be found by your target audience. Search engine optimization is one of the most effective ways of boosting the discoverability of content and a topic covered in depth on Smart Insights previously. Whilst many SEO techniques can be…
IGTV is taking off, allowing marketers to engage new audiences with video content. But what are the mistakes you should avoid?
Video marketing is perhaps the best type of online marketing currently available to brands, influencers, and other active internet users. What could be more effective than video marketing though? Maybe video marketing combined with social media, which is what Instagram's IGTV feature is.
Here are the five most common IGTV marketing mistakes that both brands and influencers make and how you can avoid them.
The future of IGTV
First, let's talk about the future of IGTV. Why is it so important? For starters, IGTV is the reason Instagram is now a major competitor to both Snapchat and YouTube. In fact, it has already beat Snapchat at its own game, but YouTube is still the most popular video platform.
IGTV doesn't have a …
Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition
Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer just a nice to have; they’re a core medium through which to build awareness of your brand and to prime future conversions.
The ROI of video marketing is clear, as shown in recent articles by Smart Insights and Wordstream.
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How product page videos can convert customers on e-commerce pages
You already know that video belongs on your social media platforms, in your product ads and on your homepage as a vibrant gateway into the world of your brand. But did you know that you can also use video to convert visitors on your product pages, whether on your own website or on other e-commerce platforms?
According to research from MultiVision Digital, customers are 64% more likely to buy a product if they watch a product video first. On top of this, according to Google, product videos online even push traffic back toward your brick-and-mortar touchpoints - 40% of people surveyed are drawn to check out a physical store after watching a product video online.
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If you're receptive to feedback and create a product that your audience really wants, you’re guaranteed to develop something worthy of the "premium" label
Industry leaders like to lob around the term "premium" when describing content, but the definition of what is premium - and what isn’t - is highly subjective.
To quote Inigo Montoya: "You keep using that word. I do not think it means what you think it means."
For some people, "premium" denotes high-quality content. For some, it might refer to their most popular content and for others, it means something else entirely.
Part of this confusion stems from the numerous business models that attempt to capitalize on differing versions of premium content.
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Right now, video content is slowly shifting to favor mobile devices by turning vertical
As of the third quarter of 2018, 52.2% of all website traffic worldwide was generated through mobile phones, up from 50.3% in the previous year. That 2.2% shows that mobile devices are, slowly but surely, taking over the website traffic share.
The majority of websites are already responsive, which means they adjust to the device they’re displayed in. Right now, video content is slowly shifting to favor mobile devices by turning vertical.
The rise of social videos
Social media marketing is arguably the most effective method of raising awareness for any type of business. In 2019, it’s projected that there will be 2.77 billion people with social network accounts. Basically, you can find almost any type of customer or lead on social media.
The largest social media platforms have seen that vertically-oriented content is not…
Are you using YouTube to market your business?
As one of the biggest search engines in the world and the second biggest website in the world, it’s definitely the place to be. A YouTube channel can help you reach a much wider audience, generate more traffic, more engagement, and more leads and conversions.
So since we’re in the age of video marketing right now, here’s how to become a better YouTube marketer:
Start by developing a schedule
Consistency is always important in content marketing, but it’s really important with YouTube marketing. If you’re posting a video now, another one in a month, the third after another couple of months and so on, you won’t be able to get very far or get subscribers or traffic.
The first step in building a successful YouTube channel is a posting schedule; determine a realistic frequency and plan your content ahead…