Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using the RACE Framework to achieve a winning marketing strategy and YOY growth
Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and measure success. In a changing marketing landscape, such as today in the era of digital disruption, it's more important ever to plan your short-term and long-term KPIs.
KPIs are a useful way for Digital Marketers to set expectations and prove that their work is having a positive impact. To outsiders, the success of digital marketing activity can be seen as difficult to measure but this really isn’t the case. In fact, it’s normally easier to measure progress for a digital campaign than an offline one.
The aim of this post is to help you set digital marketing KPIs to measure what really matters at the moment, in a way which all…
What are the essential parts of a campaign planning template?
The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an engaging, shareable, campaign concept that utilizes both online and offline marketing communications tools and digital media channels.
A campaign plan is a short-term integrated communications plan to generate lead or sales. Its purpose is to engage audiences, it typically has a content marketing focus and an integrated media schedule.
A solid marketing campaign plan has:
Clear, realistic goals which you can be confident of hitting
The best strategy to achieve these goals against your competition
Sufficient details of the tactics and actions needed to translate the strategy into action
A method to check you are on track with your plans
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If you want to achieve success with your marketing campaign, you’ll have to ensure that your every marketing effort is measurable.
Goals for your marketing campaign can be improving lead generation, increasing brand awareness, boosting your ROI, or anything in between.
Whatever the case, measuring and analyzing your marketing campaign data will provide you with insights that will help you thrive.
This is, naturally, easier said than done. The following measurement and analysis practices will allow you to learn exactly what went right and what wrong with your marketing campaign.
The knowledge you gain this way will improve your future marketing strategies.
KPI Identification for your marketing campaign
If you want to track the performance of your marketing campaign, you’ll first need to identify your key performance indicators (KPIs).
Which indicators you’ll track will depend entirely on your own marketing goals. Over 54% of marketers have the goal of increasing sales leads generated.
Have you ever wondered what your SMS referrals are doing after they've clicked?
A whopping 98% of text messages sent are read, putting SMS in a completely different league to other forms or communication in terms of open-rate. But with its simple style and 160-character limit, it can be tricky to track how your campaigns are performing once you’ve pressed send. Including a link in your SMS means you can direct recipients through to richer online content by adding the ability to track who and how many people are clicking through to your website.
Tracking how many clickthroughs you receive on a campaign is awesome if you’re looking for data and statistics on how well the campaigns are performing and who’s interacting – but what about what they do after they’ve clicked on your SMS link? This is where this handy tool from Google really comes into play; adding additional information into your SMS…