How product page videos can convert customers on e-commerce pages
You already know that video belongs on your social media platforms, in your product ads and on your homepage as a vibrant gateway into the world of your brand. But did you know that you can also use video to convert visitors on your product pages, whether on your own website or on other e-commerce platforms?
According to research from MultiVision Digital, customers are 64% more likely to buy a product if they watch a product video first. On top of this, according to Google, product videos online even push traffic back toward your brick-and-mortar touchpoints - 40% of people surveyed are drawn to check out a physical store after watching a product video online.
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