To state the obvious, video is already an extremely popular content medium. But far from plateauing, online video it set to continue its rapid growth. By 2020 it's set to reach an overwhelming 80% share of all global internet traffic.
This trend is propelled by two key factors. Firstly there is the growing popularity of on-demand video. Then there is the increasing popularity of video-based social media. This doesn't just mean YouTube. Facebook's push of live video as well as uploaded video, and Snapchat's and Instagram popularity (both of which now involve video) mean increasing views of video content from social platforms.
Marketers need to take advantage these trends, and utilise video- whether for marketing or advertising. Exploiting the incredible prominence Facebook is currently giving live video at the moment looks like a promising tactic at the moment - but like all marketing hacks, never forget that once marketers start over-using it then its will effectiveness will inevitably be reduced.
By Robert Allen
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
This blog post has been tagged with:
Live VideoTurbocharge your results with this toolkit containing 13 resources
The Digital Marketing Strategy And Planning toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Use our updated digital marketing tools infographic to audit the types of marketing technology you use As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, …..
AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires …..
Nobody can deny that the rise of video has drastically changed the way we consume content. Video allows customers today to get all the information they need about your brand in a matter of minutes, with as little resistance as …..
