15 techniques to grow your email subscribers

It's often easy to neglect your email list when there's a push to grow fans and followers on the social networks. But it's worth working on boosting email subscriptions too since email subscribers often have a strong level of trust in your content and brand. It's also easier to target them more easily with relevant offers based on their preferences and past behaviour. It’s often your email subscribers who convert to sale at a much higher rate than other sources of web traffic; they are most likely a significant segment of your buyers. It makes sense to focus on getting sign-ups to an email list. "Traffic" is less useful unless you're confident of the source and that you can convert it, to something. Email traffic is a strong source of warm traffic. [si_guide_block id="68716" title="Access Expert Member resource – Lead capture and audience profiling module" description="In…

Examples showing how to use quizzes to boost your email sign ups

If you've worked in marketing for more than ten minutes, you know that generating fresh leads is the backbone of everything that happens in the marketing world. In this article I'm going to look at how quizzes, those viral, shareable, pieces of content, can be turned into lead generation machines that feed the top of your sales funnel. To better understand how quizzes can build your email list, we are going to follow the process of three companies whose quizzes combined to bring in 5,570 new email leads. We'll look at the exact method each marketer used to formulate these quizzes and we'll walk away with actionable ways you can create your own quizzes for lead generation.

Step 1. What to make a quiz about

Before you do anything, you need a subject to create your quiz on. To learn more on…

21 lead gen techniques to give your lead generation a boost

Lead generation is a critical driver for new business, especially for B2B marketing.  So reviewing the full range of lead generation techniques now available is useful to see whether there are missed opportunities for generating new leads. This infographic from GetResponse will help you review 21 techniques across the 7 key digital marketing channels which your lead generation efforts should be focused around. You may already be using several of these techniques, but there could be others you have overlooked? Do you run webinars to showcase your offering? If not then it could be something to consider as they often generate the very hottest leads. If you don't feel you have the assets to run one alone, try partnering with another company as the infographic suggests to run webinars that will speak to a bigger audience and increase your reach. Creating some high-value gated content that…

12 Smart ways to capture customer data

Since email marketing is one of the most influential touch points in the online path to purchase, you’ll want to capture as many interested contacts as you can. Ideally you will also enrich these with profile data in order to develop a high segmentation methodology to enable you to target. It is not easy to make the most of the options to capture emails, but it's worthwhile reviewing all the touchpoints. Almost every interaction that your customers have online with any organisation - attempts to capture data, so you need to cut through that noise.

So let's break it down, how do you improve email capture and progressive profiling? This is best done in two ways:

1. Firstly, exchanging value in return for the data, such as more relevant content and products or offers exclusive to subscribers.2. Secondly, by capturing bits of data from multiple channels over…

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