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Since email marketing is one of the most influential touch points in the online path to purchase, you’ll want to capture as many interested contacts as you can. Ideally you will also enrich these with profile data in order to develop a high segmentation methodology to enable you to target. It is not easy to make the most of the options to capture emails, but it's worthwhile reviewing all the touchpoints. Almost every interaction that your customers have online with any organisation - attempts to capture data, so you need to cut through that noise.
So let's break it down, how do you improve email capture and progressive profiling? This is best done in two ways:1. Firstly, exchanging value in return for the data, such as more relevant content and products or offers exclusive to subscribers.2. Secondly, by capturing bits of data from multiple channels over…