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Augmented reality

AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices

Today's markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and a brand must keep pace with those changes. Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices. Mobile has become one of the most significant media types through which consumers interact with brands and make purchase decisions. AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices.

1. Let customers try before they buy

Potential customers have always wanted to try products before purchasing them. Fitting rooms, cosmetic samples, automobile test drives, and many other related…

The benefits of using Augmented Reality technology for better customer engagement

All of us remember the famous Pokemon Go game and its insane popularity - but can marketers use the same technology to attract users and make them buy more? Apparently, the answer is yes. AR has proven to be a true gem for marketers as it significantly boosts customer engagement and the level of interest for a product. Research by Deloitte states that most of the mid-market companies already experiment with AR to improve user experience and the global AR market is expected to reach about $75 billion by 2023. [caption id="attachment_149371" align="aligncenter" width="640"] [Image Source][/caption]If used right, AR technology can significantly increase the recognition of your brand among the users and engage them in a…

Pokemon Go beats top social Apps for engagement

The hype-machine is very much in gear when it comes to Pokémon GO. We've seen at the top of the app store for downloads since it came out, and all manner of viral videos involving it. You may have heard about the number of Pokémon GO downloads which are astounding with over 65 million downloads and 10 percent of Android users who have downloaded the game. But it doesn't look like GO is just a quick 'flash in the pan'. People are doing a lot more than just downloading it. According to data from SimilarWeb, Pokémon GO is the leading app for daily engagement time in the US right now. It's users are on the app for an incredible 43 minutes a day, double other engaging platforms like Instagram and Snapchat and four times what Facebook messenger manages. These are pretty amazing engagement stats, and whilst Pokémon…