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Are there any worthwhile Pokémon GO marketing applications for brands? Hell, Yes.

Like millions throughout the world I have been sucked into the hype surrounding what I now know as 'Puke-a-Mon Go'.  The web has been ‘paraflinched’ with articles lauding how the game targets ‘millennial’ aged zombies who can play Puke-a-Mon Go whilst walking recklessly across lanes of traffic or over cliffs.

In addition to brand sponsorship opportunities as described below, Puke-a-Mon Go boosts profitable in-game purchases. Not insignificant since Euromonitor International projects the 2016 global mobile in-game purchase market to grow some twenty per cent, reaching $29.8bn /£22.5bn..

Planet Earth – 7bn people – gotta catch ’em all

Puke-a-Mon Go quickly clocked up in excess of 30 million downloads.  At its peak, Candy Crush drew an audience of 20 million users. It even rivalled social network downloads.

Pokemon Go beats top social Apps for engagement

The hype-machine is very much in gear when it comes to Pokémon GO. We've seen at the top of the app store for downloads since it came out, and all manner of viral videos involving it. You may have heard about the number of Pokémon GO downloads which are astounding with over 65 million downloads and 10 percent of Android users who have downloaded the game. But it doesn't look like GO is just a quick 'flash in the pan'. People are doing a lot more than just downloading it. According to data from SimilarWeb, Pokémon GO is the leading app for daily engagement time in the US right now. It's users are on the app for an incredible 43 minutes a day, double other engaging platforms like Instagram and Snapchat and four times what Facebook messenger manages. These are pretty amazing engagement stats, and whilst Pokémon…