Are there any worthwhile Pokémon GO marketing applications for brands? Hell, Yes.Like millions throughout the world I have been sucked into the hype surrounding what I now know as 'Puke-a-Mon Go'. The web has been ‘paraflinched’ with articles lauding how the game targets ‘millennial’ aged zombies who can play Puke-a-Mon Go whilst walking recklessly across lanes of traffic or over cliffs.
In addition to brand sponsorship opportunities as described below, Puke-a-Mon Go boosts profitable in-game purchases. Not insignificant since Euromonitor International projects the 2016 global mobile in-game purchase market to grow some twenty per cent, reaching $29.8bn /£22.5bn..
Planet Earth – 7bn people – gotta catch ’em all
Puke-a-Mon Go quickly clocked up in excess of 30 million downloads. At its peak, Candy Crush drew an audience of 20 million users. It even rivalled social network downloads.