The latest data on UK retail search volumes
Value/Importance: [rating=4]
Recommended link: BRC-Google Q1 2012 monitor - Published April 16th 2012
The British Retail Consortium (BRC) and Google produce a regular Online Retail Monitor (ORM) that measures changes and trends in the growth of retail search terms over time. The latest version has some interesting data on the growth in mobile search which also has implications for all site owners. Since it’s direct from Google, using their data on searches for retail terms, it’s a reliable source, although it only gives relative changes not the absolute % of searches that are mobile.
The headline figure is a 132% year-on-year growth in mobile search for retail broken down as follows:
Search volume variation through time
The data is also useful for top-level benchmarking…
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Key points to implement an effective global SEO strategy
Ecommerce sales are set to exceed $1trillion next year (according to Goldman Sachs) and, in the current economic climate, many businesses are considering exporting their goods and services abroad.
However, going global can be daunting. The process of localising and optimising your website for overseas territories requires careful consideration before you launch your SEO strategy.
Here are the top 10 common multilingual SEO mistakes to be avoided……….
1 Using the wrong keywords
The keyword a person in your domestic market might use to search for a specific product may not necessarily be a literal translation of the keywords or phrases used by buyers in other countries.
Despite this being the most basic of errors, it is one people continue to make.
Do not translate your keywords and don't forget to research new target markets…
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SMS communication leverages mobile phone ubiquity
How far away is your mobile phone from you right now? My guess is it’s going to be close by; either on the desk next to you or in your handbag or pocket.
How often do you check your phone? As soon as you hear it, every half an hour or so, or every hour; depending on what you are doing?
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While that theory has legs (please leave your thoughts in the comments if you agree and especially if you disagree), Part 1 did not answer the question:
How do you actually use people-focused analytics to identify visitors by potential for conversion?
So let's explore this further.
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Its latest campaign produced disappointing interaction levels.
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The failure of the campaign prompted some interesting questions, such as;
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The video concludes with 6 tips which I find most useful since they highlight Google's thinking behind their latest ranking approaches. The 6 tips are:
Do something cool
Include relevant keywords in copy
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Sign up for email forwarding in webmaster tools
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Points 2, 3 & 4 are generally the easy part these days, they are well document across the web (including on SmartInsights) so easy to learn / follow and most popular content management systems will aid you in this area. Points 1, 5 & 6 however are not so easy…
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…
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7 reasons to take a serious look
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Here are the reasons we think it may be worth a look:
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Here's an example for a generic phrase that's important in the market for our company:
Editor's note: We checked with Marie this wasn't influenced by personal customisation in Google search. If you use Google's new Verbatim Search that strips out personalisation based on Web History (there even if you're not signed in), then this term still ranks position 2 or 3.
How did we do this?
This is for an established post, what we did was increase…
