Examples and tools showing that, to get great results with social media, you base it on insight
Let's say you’re boarding an airplane, and you strike up a conversation with the pilot. You ask how the weather is looking. He shrugs and says, “I don’t know; I haven’t checked the forecast. I’m just going with my gut.”
Unless you have a death wish, you’d probably turn around and get off the plane. You know a safe journey requires research, but when it comes to social media, many marketers skip that step. Instead of checking the social media forecast, they fly blind.
As social media strategist Marji Sherman learned when she started at Kohler, overlooking the social media forecast can have serious consequences. Her research revealed that the company’s social media strategy was missing the mark. Examining the data, Sherman…
The power of integrated social media for event promotion
This infographic summarising a survey of over 1,500 event organisers worldwide, reinforces how effective social media is for event management - 75% of respondents considering it to be an important element of their integrated marketing strategy.
For international promotion in particular, Facebook has been the prominent social media platform for 78% of event organisers, followed by Twitter and LinkedIn, to primarily increase awareness of the event and their brand for new followers. We know this can vary, depending on whether you are attracting delegates/attendees from the B2b or B2c market and their social/demographic profile.
If you are looking to increase your 'bums on seats', then consider like most social media channels that they will not generate instant leads. Of those surveyed by Maximillion, 10% of event organisers have gained direct sales from social media. For some companies promoting events on a small-scale, then these…
Manage negative comments effectively and leverage positive ones to protect and promote your brand
Research shows that 3 out of every 4 consumers rely on social networks to guide purchase decisions while nearly 85% of them read up to 10 online reviews before they can trust a brand. Going by these statistics, it is absolutely important for you as a brand to pay close attention to mentions, comments and reviews on social media and deal with them effectively.
It all begins with listening
Unless you have a system in place to keep track of all the comments and mentions about your brand, managing them effectively is going to be an uphill task. Here are 5 tools to help you monitor your mentions and comments:
Hootsuite
Hootsuite allows you to keep a tab on specific keywords and hashtags…
How Facebook and Twitter have evolved in 2015
Welcome to the first series in an analysis of the biggest things that have happened so far in the world of social media. 2015 has proved to be a busy year where many new features and tools were brought to life with the intention of helping marketers and advertisers get better results.
This post will specifically focus on reviewing how Twitter and Facebook have been working on the expansion of their current features, while in part two I will review other social networks.
There is a strong focus on providing marketers with a set of new advertising features in order to turn paid content into a better experience. New toolkits are also added with the intention of improving video creation and promotion. We have also seen an expansion of analytical tools which broaden the understanding of how to create better campaigns that drive business results. Amongst…
Provide a narrative and continue the story to delight your audience and have an effective video campaign
You’ve got your cup of coffee in one hand and your prop list in the other. You still need to send out a dozen tweets and find a new actor because your top choice canceled at the last moment. Your director made some scripting tweaks that require rewrites. The list goes on.
Planning and marketing your video can feel like the opposite of Hollywood glamour. But when you boil it down, digital marketing and the movies actually have a lot in common.
Whether it’s a comedy that makes your cheeks sore from laughing or a tearjerker that leaves you blubbering in your car on the way home, great movies change viewers’ lives by taking them on an emotional journey. Your video can do the exact same thing by forming a relationship with attendees, providing a narrative…
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24 Jul 2015
Data-driven marketing: How to tackle the tricky topic of trust
Thanks to a convergence of tools and technologies, marketers today have unprecedented access to consumer data. This has opened up a world of new opportunities for marketers, who are now better able to identify the consumers who are interested in their products and also establish what their preferences are in terms of how they are engaged.
Marketers have never been more capable of delivering the right message at the right time. However, while basic data such as the browsing history and past purchases are easy to obtain, rich data such as a person’s interests cannot be collected without cooperation from the consumer. And while customers were historically fairly liberal about the sharing of their personal data, there has been a noticeable changing of attitudes in recent years. This affects the data-customer-relationship.
'The important thing to remember…
Customer reviews and social content are powerful decision-making tools so why make consumers search for them elsewhere?
The rise in holiday and hotel research conducted online, and the popularity of social media, presents an opportunity for the hotel industry. Word-of-mouth communication has a positive influence on brand awareness, brand attitude change, purchase intentions, product evaluations and consumer expectations.
TripAdvisor’s 2015 TripBarometer report found that 90% of consumers rely on ratings of accommodation on a review site. This was the second most important factor impacting booking decisions behind price. Also 85% of consumers also rely on photos and videos online.
To take advantage of this trend, hotels should use electronic word-of-mouth and user-generated content to supplement their primary marketing communication messages. Many of the large travel and tourism brands have adopted user generated content. Taking a quick look at the big three UK online travel agents, Booking.com, Expedia and Hotel.com, all of them…
Lolcats to London Fashion Week: social engagement with AwesomeWall
I (Marie) worked with the team from We Make Awesome Sh a few weeks ago for an outdoor music event. Whilst I was working on social media, the Awesome Sh team were busy building the “AwesomeWall”. So much more than a bunch of hashtagged word-based tweets, the wall surfaced images from Twitter, Facebook and Instagram were uploaded and hashtagged throughout the event. To my mind this marks another step change in tools for live user engagement for brands.
I asked the team to do us a little guest blog about the story behind the technology:
It all started with a Lolcats hack
AwesomeWall was born from the internet’s love of cats. It started as a quick hack from the We Make Awesome Sh (WMAS) team back in 2011. Seizing on tech opportunities as they offer themselves up, right after the release of the Instagram API, they built …
Hootsuite, Tweetdeck and Sprout Social are top rated
There are many social media management products in the market, both paid and free, available to manage your activity across your social media channels. Sometimes it feels like there is too much choice. It can be difficult to choose the right tool unless you have received a firm recommendation from a colleague or a review. Previously this week we have given our reviews in these recent posts of 6 free social media tools and 7 less-well known social media marketing tools.
G2 Crowd, a industry-leading review platform company, have recently surveyed their user community to rank the social media management tools which they use, in terms of customer satisfaction. Together with vendor information on market share, vendor size, and social impact, they have compiled some interesting reviews along with a summary of key features, customer satisfaction…
Check out these simple tools and apps for social media management to cut down time and increase effectiveness
As a social media marketing professional, there are certain questions that will constantly be on your mind. What are people saying about your product? Are they talking about it? Do they even know about it? Fortunately, these questions are no longer lost in the wind thanks to the wide variety of social media platforms online marketers have at their disposal.
To drive engagement on social media it is imperative that you consistently share interesting, relevant and fresh content with your audience. But sifting through crates of information on the web is frustrating and time-consuming for companies. Unfortunately, it’s not an exercise most startups can afford to forgo.
Amidst the ever increasing noise on social media, catching the customer’s eye is hardly easy. Your businesses must consistently maintain visibility. Understanding the behavior of your customers and…
