Dynamic ads can now feature new services and are available on Instagram plus new Custom Audience targeting options
Importance: [rating=4] For Retailers and Travel marketers who can feature products and [rating=5] for all who use Custom Audiences which are also updated
Recommended Source: Facebook blog launch commentary
We first featured Facebook's launch of Dynamic Product ads in February 2015. They have proved popular with retailers with Facebook reporting that, to date, more than 2.5 billion unique products have been uploaded to Facebook.
Now Facebook has changed what it used to call 'Dynamic Product Adverts' to just 'Dynamic adverts' as they are altering them so they can feature more than just your traditional 'products' like shoes, computers or books.
Dynamic ads feature things that users are likely interested in after viewing them on a website or adding them to their basket, so they are essentially a form of remarketing or retargeting, where the products people were…
New research showing the potential to improve conversion for mobile commerce
We regular update our compilation of retail e-commerce conversion rates from different sources comparing desktop and mobile conversion rates in browsers. In this new piece of research from Netmera, we present conversion rates for mobile apps.
The data shows mobile app conversion performance during 2015. Based on data derived from 50 million app users and from over 50 brands using Netmera services in 2015 and the first 2 months of 2016, this infographic highlights that the use of mobile engagement solutions, like push notifications, in-app pop-ups and automated campaigns, has a significant impact on mobile commerce conversion rates (180% increase in orders over the last year with push notifications).
Take a look at the infographic below to get a better idea of the scale of opportunity that is mobile commerce. Netmera offers services across sectors from retail, financial services and telecoms. Unfortunately these…
Optimise your landing page designs to boost your conversion rate
Landing pages are a vital conversion trigger within the Customer Journey. Typically, they are used within internet marketing campaigns that use Calls To Action, and are a core component of online advertising too. Indeed, Hubspot’s Marketing Benchmarks From 7,000 Businesses report identified that companies experience an increase of 55% in leads when increasing their number of landing pages from 10 to 15.
So it’s about volume, then? Well, not entirely. There is no point in having lots of landing pages if they do not convert. Generating and capturing leads is critical to the sales process. Therefore, converting the traffic on your landing pages effectively and efficiently has to be the goal. These aspects are fundamental to business growth.
Quite simply, if you are going to invest time, resource and money into driving traffic to your landing pages, then you must ensure that…
Back in February, Google decided to end their six-year run of experimenting with Sidebar ads, instead opting for a new format.
The rationale behind this was to move the search results to be more aligned with the Mobile experience, removing the sidebar ads and replacing them with three (sometimes four, depending on the how commercial the query is) above-the-fold ads and three at the bottom of the SERP.
There were certainly a few eyebrows raised within the PPC and SEO industries, who questioned how this would impact their CPC and the organic listings. It was speculated by the PPC industry, that the cost of an AdWords campaign would increase, due to the principles of supply and demand as there is now only 6 or 7 ads, compared to the 11 ads displayed previously.
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Advertising options come to Pinterest, a year after it launched 'Buy it Buttons' on Pins to get e-commerce traffic
Importance: [rating=4] (For Advertisers, particularly for B2C brands).
Recommended source: Pinterest's blog
Brands can now pay to increase the reach of their Pins, or to target a specific audience via Pinterest, much like 'boosting' or promoting a post via Facebook. This move has been some time in the making, as Pinterest launched 'Buyable Pins' back at the end of June 2015. These let users buy products straight from Pinterest, and were seen as a great way for Pinterest to monetize by facilitating e-commerce transactions. Pinterest decided not to take any commission on sales from Buyable Pins, so that prices on Pinterest could be the exact same as on the retailers site. Now that they've built up plenty of e-commerce traffic, Pinterest have taken the logical next step of monetizing the platform via an ad product…
Everything you wanted to know about automation, but were too afraid to ask
Despite an impressive pedigree, many companies are still reluctant to go near automation. We examine what makes this powerful tool so misunderstood, and explain how even small steps can start a journey towards big results.
If you’re reading this because you’re unsure whether automation is right for you, then let’s begin by putting your mind at rest. You’re not alone.
Many marketers shy away from the technology due to concerns over affordability, resources and time, or even a worry that it may make a business seem disingenuous.
But as with many fears, the best way to face it is to understand it.
The good news is that automation doesn’t need to be an all or-nothing scenario. There’s no need to dive in at the deep end, as you can easily test…
3 strategies to ensure you are using customer data ethically and effectively
If your career revolves around selling products on the Internet, you’ve probably had people ask, “How do they know I was looking for a new (insert product here)?”
“They” includes everyone from social networks like Facebook and Twitter to Google (and just about any other website where ads are shown). By using personal data, advertisers are able to create highly targeted ads, which usually either go unnoticed or are only mildly unsettling. Some promotions, however, can come across as full-blown creepy.
People love personalization, so they’re not unnerved by relevant content. The creep factor comes in when they don’t understand how the data is exchanged that powers these sorts of retargeted ad campaigns. People assume that the website showing the repeat ad has access to their search data.…
Overcoming Marketing-Sales Tension
Tension between the sales and marketing departments plagues companies of all shapes and sizes. One of the biggest sore spots is the feeling among sales personnel that the “leads” delivered by marketing are worthless.
Typically, this is not entirely true, but an impression that develops as sales reps grow tired of chasing inquiries that turn out to be dead ends. Nevertheless, even the impression is bad; when reps sour on marketing leads, they may overlook or go through the motions on terrific leads, thinking they are more “junk.”
If marketing adds lead validation to the process, this tension not only can be eliminated, but also can result in tremendous gains in lead follow-up efficiency and new business production.
What Is Lead Validation?
If you are not familiar with lead validation, do not be worried — few marketers implement it. For the…
Optimise your customer journey to turn leads into sales
If your online B2B marketing is well tuned, a potential B2B customer that has conducted a Google search for a product, clicked on an ad, or read your newsletter and/or social media page, arrives at your B2B e-commerce site. As we all know however, simply reaching a landing page doesn’t mean the individual will stay there for long. In fact, according a recent Hubspot article, 55% of browsers will leave a site within just 15 seconds.
Obviously, those numbers aren’t great. To improve them, you need to focus on what drew users to your B2B e-commerce site initially and where your site went wrong in meeting their expectations. After you take the time to analyze this, you can optimize the user journey to convert a visitor from a prospect to…
These trends will shape the ecommerce industry this year
Ecommerce business is on the rise, as online shopping is predicted to increase by 45% in 2016 in the U.S - see the latest ecommerce growth statistics. To stay ahead of the game or to grow your online business, you need to benchmark against the latest growth rates, both for overall business in a category for specific devices and then implement marketing strategies and tactics that work to achieve business goals.
For example, year-on-year e-retail sales continue to grow with online sales up to 10% in January 2016 according to the United States Custora Pulse Ecommerce benchmark. So your online trading volumes could be 5% up YoY, but you are actually going backwards compared to the competition.
We thought this infographic was a nice summary list of the top trends that will enable any e-Commerce business to grow in 2016 and beyond. Beacons, big data…
