We regular update our compilation of retail e-commerce conversion rates from different sources comparing desktop and mobile conversion rates in browsers. In this new piece of research from Netmera, we present conversion rates for mobile apps.
The data shows mobile app conversion performance during 2015. Based on data derived from 50 million app users and from over 50 brands using Netmera services in 2015 and the first 2 months of 2016, this infographic highlights that the use of mobile engagement solutions, like push notifications, in-app pop-ups and automated campaigns, has a significant impact on mobile commerce conversion rates (180% increase in orders over the last year with push notifications).
Take a look at the infographic below to get a better idea of the scale of opportunity that is mobile commerce. Netmera offers services across sectors from retail, financial services and telecoms. Unfortunately these sectors aren't broken out - comparing within these sectors would be much more valuable.
Thanks to netmerea for publishing this infographic. Push Notifications seem to be the best candidate to help a business grow by engaging its customers at relevant mobile moments. Sending personalised meaningful content to specific users segments, previously analyzed from a demographical, geographical and behavioural point of view, is the best way to re-draw customers’ attention to a service/product and therefore increase a business’ conversion rates.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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