Examples of applying proven techniques to create higher converting landing pages
Your landing page serves as your first impression to your site visitors. When you give them a great first-time experience, then they will want to explore further, even go as far as making purchases, returning and giving you referrals.
Well, the term ‘good landing’ page is relative. Hence, we will get more accurate in our post and talk about a high-converting landing page, which is our definition of a great landing page.
In this post, we will talk about the importance of a landing page giving different statistics as proof while including data-driven tricks for landing page designs in 2016.
In brief, here is what you should expect to find:
Important landing page statistics you should know in 2016
Causes of low landing page conversion rates
Proven ways of boosting your landing page conversion rate
Important Landing Page Statistics You Should Know In…
Retailers are starting to master mobile marketing
A fully optimised experience across devices is the holy grail for ecommerce and retail marketers. Getting mobile right has often been the sticking point. Now marketers are starting to get their head around what good mobile marketing looks like and are beginning to implement it.
Digital Doughnut surveyed over 100 retail executives and heads of ecommerce, asking them about their mobile strategy and the resources they had in place for managing it. At a time of massive disruption by mobile in both the in-store and online retail sectors, the findings make for interesting reading.
Mobile capabilities
Now it's 2016 retailers are finally starting to really get a handle on mobile. A few years ago departments were floundering around without a strategy, but now about a third or more consider themselves advanced, and the majority of the rest consider themselves to be 'getting there'. Only 10-20% consider themselves to be behind the…
Learn which types of PPC are most effective at the various stages of the sales funnel
Why does anybody do marketing? The fundamental answer is to make more money. You might argue that some campaigns have other motives, but ultimately all marketing activity funnels back to one end objective – sales (or a charitable equivalent).
However, in order to complete sales we need to break our approach down into a number of smaller goals and objectives. These form our different marketing approaches.
The potential customer who already knows exactly what they want or need should form the core of advertising efforts, but what about those who haven’t yet reached that stage?
Perhaps you’re in a niche industry or a competitive market – your potential customers may not have even heard of you. Even if they have, do they understand your unique selling points and what makes you different?
The clever marketer knows that, while they…
Which resolutions of web browsers should you target when testing new website designs or on conversion rate optimization projects?
It pays to be aware of the screen resolutions for the devices your prospects and customers are using since the quality of experience you deliver through your website can vary hugely depending on how well your design works at different resolutions. Even with a responsive web design (RWD) where screen layout adjusts depending on resolution, there are 'break points' which may mean that some resolutions don't work so well.
The latest worldwide screen resolutions show the challenge of the wide range of Desktop vs Mobile vs Tablet screen resolutions to test against. Of course, the tablet and smartphone resolutions have to be tested in both portrait and landscape format:
Of course, to find out the…
What does it take to build and improve a successful website? It all starts with the analytics
Your website is the most important asset you have for attracting and converting customers. Optimising it for SEO and conversion is critical for growing your business. In this talk Dave Chaffey talks with Grant LeBoff from Sticky Marketing about the key things you need to consider to improve the effectiveness of your website. Watch it to find out what you need to do to take your site to the next level.
In a noisy office? Don't have headphones? No problem, instead of watching the talk you can just read our transcript instead:
Grant Leboff: So Dave, when we're talking about digital marketing, obviously the one piece of real estate that I think everybody owns these days is a website. What are the things businesses need to think about when they're…
How difficult are the most effective CRO techniques?
This chart from the Ascend2 Conversion Rate Optimization research report shows the views on CRO effectiveness from 177 marketers in medium to large B2B and B2C organisation.
A/B testing seems to rule the roost, as the most effective and easiest tactic. Our Customer Journey analysis survey also found A/B testing as the most popular testing method among 1100 marketers, so this corroborates our findings. We also found that multivariate testing was seen as difficult to implement.
Personalisation of content was also seen as very effective but was also judged to be tricky to implement. You'll need content personalisation tools to do it right, so you might want to consult our free digital marketing tools guide if you're considering implementing a content personalisation program.
Source:Ascend2 Conversion Rate Optimization research…
What your e-commerce store needs to boost conversions
The average eCommerce conversion rate on desktop is still less than 10 percent on average according to our Smart Insights compilation of larger retailers and it can be lower for smaller retailers - just 1.4% according to a 2015 Ecommerce KPI study carried published on Moz. So, the reality for marketers working for retailers is that it takes far more than a great product offered at the right price to convince consumers to buy. Why? Because online shoppers are getting savvy and they no longer simply want to browse eCommerce stores; they want to have a great experience whilst doing so.
Given this need to improve experiences, we’ve seen a huge rise in interest in improving UX design over the past few years. To help our members, Smart Insights have a regularly updated guide that recommends ideas for testing retail UX design based on different…
How to engage your customers to boost your conversion rate
Poor conversion is a major concern for eCommerce businesses. Have you been struggling to get customers to make a purchase? This new infographic shows some of the factors that could influence consumers’ purchase decisions and how you could capitalize on these factors through testing new approaches.
Build engagement with your customers
A higher engagement rate can have a significant impact on your conversion rate. The more you engage with your customers, the more likely they are to purchase your products. Maybe you could offer loyalty programs or discounts that would compel them to make more purchases. You could also offer demos, free trials, and coupon codes to engage potential customers initially.
Your landing page or website design could also be affecting how users engage with your site. Make improvements by adding high-quality and attractive images that would immediately grab their attention.
Focus on building…
You can now evaluate the power of your landing pages for generating leads and sales from organic traffic
Value: [rating=4]
Recommended link: Google Analytics article
We're 'quite excited' by this new feature from GA since it gives back some insight which was lost 3+ years ago when Google stopped reporting on keywords from organic search when it blocked reporting of encrypted search terms, labelling them as the opaque 'not provided'.
What marketers need to know about this new feature
1. You can now see not only the volume of traffic generated by organic keywords, but also the visit quality
When integration is configured we have been able to see estimates impressions and clickthrough of search volume for different keywords, which has been helpful since Google blocked reporting secure searches with keywords reported as not provided.
This means that you can now see data on bounce rate and conversions in Google Analytics as shown here. Previously just…
Internet Explorer has finally been dethroned from atop the Web Browser perch
Microsoft's clunky and outdated web browser has been on a gradual decline since 2008 and has eventually been overtaken by Google Chrome as the most world's most widely used Web Browser. The data from NetMarketShare, powered by TrueStats also points to a slight fall in market share for Firefox.
Since the introduction of Google Chrome in 2008, there has been a steady shift in the status quo, where Internet Explorer had ruled for so many years unchallenged. With the introduction of Microsoft's newest web browser - Edge, coupled with Google Chromes superior performance, Internet Explorer's time looks to be coming to a slow end.
Chrome now accounts for 41.66% of the market share, 0.31% more than IE, however, the rate of the decline suggests the gap will widen very quickly.
Chrome's…
