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The most effective CRO techniques [#ChartoftheDay]

Author's avatar By Robert Allen 24 May, 2016
Essential Essential topic

How difficult are the most effective CRO techniques?

This chart from the Ascend2 Conversion Rate Optimization research report shows the views on CRO effectiveness from 177 marketers in medium to large B2B and B2C organisation.

Effectiveness of CRO tactics

A/B testing seems to rule the roost, as the most effective and easiest tactic. Our Customer Journey analysis survey also found A/B testing as the most popular testing method among 1100 marketers, so this corroborates our findings. We also found that multivariate testing was seen as difficult to implement.

Personalisation of content was also seen as very effective but was also judged to be tricky to implement. You'll need content personalisation tools to do it right, so you might want to consult our free digital marketing tools guide if you're considering implementing a content personalisation program.

Author's avatar

By Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

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