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Average desktop vs mobile browser resolutions worldwide in 2016 [#ChartoftheDay]

By Dave Chaffey 25 May, 2016
Essential
Website design

Which resolutions of web browsers should you target when testing new website designs or on conversion rate optimization projects?

It pays to be aware of the screen resolutions for the devices your prospects and customers are using since the quality of experience you deliver through your website can vary hugely depending on how well your design works at different resolutions. Even with a responsive web design (RWD) where screen layout adjusts depending on resolution, there are 'break points' which may mean that some resolutions don't work so well.

The latest worldwide screen resolutions show the challenge of the wide range of Desktop vs Mobile vs Tablet screen resolutions to test against. Of course, the tablet and smartphone resolutions have to be tested in both portrait and landscape format:


2016 Web Browser resolutions - desktop vs mobile

Of course, to find out the most popular resolutions to test, your first port of call should be analytics for your own site. But if you're targeting a new audience or market, compilations from other analytics can be useful. They are also a prompt of the range of platforms to target against.

It's also worth reviewing the trends in resolutions to help make the case for investment. For example, the most notable trend here is that 360 by 640 is increasingly dramatically.

Trends in Browser resolution 2015 to 2016

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here. Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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