6 questions your boss will ask about social media automation (and how to win them over)

Engagement is the name of the game in running a successful social media campaign. Customers are 20-40% more likely to spend money on products coming from brands that engage with them on social media. However, responding to comments and messages left behind by potential customers can quickly consume a huge chunk of your time. On top of this, running a successful social marketing campaign involves carrying out tasks that are repetitive. Here are 8 statistics to prove the worth of social media marketing: It is for this reason why more and more businesses are using marketing automation tools to run their social media marketing campaigns. As its name suggests, these are software programs that handle many of the time-consuming tasks involved in running a successful social media campaign. By…

Ever found yourself stuck in a dilemma while posting images on social media?

A crisp shot posted on Facebook may appear to be of a terrible quality on Twitter, and that’s just two of the many different social channels out there.

While content marketing focuses primarily on the quality of content, the quality of additional assets, such as the feature images and video links should be equally scrutinized. These assets should compliment the textual content, instead of detracting from it. A blurry image may put the user off of your content entirely, as they might question the overall quality of the link.

If you can’t make the effort of presenting your audience with decent quality content, why should they make the effort of consuming it?

[si_guide_block id="85104" title="Download our Free Resource – Top 10 common content marketing mistakes" description="With so much content being produced,…

An outline of creative best practices across YouTube, Facebook and Twitter

The social media landscape may be constantly changing but one element remains consistent: content is king. However whilst content itself may be an essential component of any social media strategy, the creative formats and best practices for each platform are often quite different and not always transferable across one another. There are many helpful guides, blog posts and resources to help digital marketers stay on track but I thought it worthwhile highlighting some of key creative best practices for YouTube, Facebook and Twitter in the form of a quick, bullet-point checklist. This is by no means a definitive list but hopefully a decent top-level guide and primer for anyone new to producing social creative. [si_guide_block id="82119" title="Download FREE Resource – 10 common social media marketing mistakes guide" description="Our actionable guide to avoiding common social media marketing mistakes to help…

These days, social media is non-negotiable as far as marketing is concerned. You simply cannot ignore the power of social media with the number of worldwide users expected to hit three billion by 2021

If you aren’t already leveraging social media tools to acquire more customers, then you’re missing out on millions of prospects. They help you to engage your target audience in a more personal way. And social media is the ideal place to increase your brand’s exposure, generate more leads, and even service customers. But it’s not as easy as it sounds. If it were, everybody would be doing it, and doing it well. It takes a certain level of planning and tact to get the most out of social media marketing. Hopefully, these tricks will help you with your customer acquisition strategy on social…

Why social media is a must-use tool in conjunction with your call centre’s customer service efforts

In the past, social media was a separate customer service tool and even an entirely separate department to the call centre. They were seen as two different entities with two different goals; social media used to create brand awareness and call centres used to provide customer service. But more and more companies are becoming aware of the benefits of integrating social media into their daily customer service activities to improve business process management overall. Research shows that today, customers prefer using social media for customer service rather than picking up the traditional phone and making a phone-call. One in three social media users prefer customer service through social channels, and customers will spend between 20-40% more with companies who engage with them through social media. Combining social media and customer service clearly makes for…

Chart of the day: After Snapchats controversial redesign last year, satisfaction with the app has plummeted

YouGov data suggests the app has erased two years of work in just a few months, as Snapchat's impression score and satisfaction score has dropped significantly. The survey asked users in the Unites States (US) aged 18-34, who'd then fall into the millennial category, to rate how satisfied with the SnapChat brand. YouGov do continuous tracking of brands including Snapchat, as part of their BrandIndex product. As you can see from the chart above those aged 18-34 have reported a massive drop in terms of a positive impression with Snapchat. As you can see from the chart below, there is a massive drop in satisfaction too. Those aged 18-34 have suddenly recorded a more negative impression of Snapchat and a…

If recent trends like “conversational marketing” and “social selling” have anything to teach us, it’s that social media has matured a great deal as a pure prospecting platform since its early days

Not to imply that anyone has truly reinvented the wheel here. For the most part, brands on social media have always used it as a means for finding and educating prospects, raising brand awareness and building communities of fans. On the other hand, B2B marketers’ objectives in general, and on social media specifically, have been evolving. [si_guide_block id="82119" title="Download FREE Resource – 10 common social media marketing mistakes guide" description="Our actionable guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that limit engagement with your target audience."/] Bizible’s most recent State of Pipeline Marketing Report demonstrates that instead of prioritizing demand and lead…

Our compilation of the latest social media statistics of consumer adoption and usage

Social networks are now so well established, that there is a core 'top 5' social networks that don't change much from year-to-year. But, as we'll see in this post, the most popular social media sites vary a lot by level of usage in different countries and demographics. Understanding these differences in popularity of different social networks is really important when targeting specific audiences. When comparing the most popular social networks it's best to review them by active account usage, not just the number of user accounts. We'll also see in this summary that some social networks are growing more rapidly than others while some are now in decline.

2018 social media stats update

We'll keep this post updated during 2018 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. We'll be pointing…

In 2017, social media platforms boasted 2.8 billion users across the globe. That equates to about 37 percent penetration, and the numbers continue to grow every year. For marketers who know how to segment their audiences, that’s excellent news.

Social media channels offer the most granular way for marketers to identify real people. They allow marketers to not only know when they’re advertising to males, females, young adults, or retirees, but also to cross-reference basic demographics with profile data, behavior, interests, and users’ social graphs in order to qualify audiences at a level superior to other advertising channels. The ability to target exactly who you want and to take attributes from your CRM data and consumer preferences specific to how they interact with your brand is a unique advantage of social advertising. For instance, the San Antonio Spurs tested a variety of creatives for Facebook’s link ads to encourage a custom…

While new digital marketing techniques are constantly emerging, the old standbys remain great strategies to attract new customers

People love free stuff, giveaways, and contests. Remember Warren Buffett’s $1 billion March Madness challenge? Even though the odds were abysmal (about 1 in 9.2 quintillion), more than a million people still got excited to compete. There’s a reason why these types of contests and giveaways work so well: They build excitement and attract potential customers. If the giveaway is newsworthy (even if it’s not $1 billion-newsworthy), it still creates buzz and encourages people to share among friends. [si_guide_block id="82119" title="Download FREE Resource – 10 common social media marketing mistakes guide" description="Our actionable guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that limit engagement with your target audience."/]

Social Media and Branding

Social media has the power to transform the way we connect with brands and one another.…

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