Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible.

Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – digital campaigns. However, social media is far from static and what worked a few months ago may not get you the same good results now. Habits change, platforms evolve, and new platforms come into existence. All of this influences how people use and react to social media marketing, as well as how marketers are able to reach their audience. It is more important than ever before for marketers to understand and stay ahead of the curve when it comes to social media. Doing so ensures you have the right tools at your disposal, an up-to-date strategy, and the…

Digital detox strategies are being employed by individuals to step away from the screen and focus on improving their mental and real-life social wellbeing

The social landscape is currently in flux. Platforms are seeing immense shifts in the way people engage with their services. For example, while Facebook sees rapid decreases in users, Instagram is experiencing a seemingly unstoppable upward trend. Volatility in the social media market is nothing new. You only have to look at past case studies such as the demise of platforms like MySpace and Bebo to see how constantly changing user needs and expectations are sculpting the digital environment. [si_guide_block id="143548" title="Access our Quick Win – How to increase your Instagram followers" description="Learn how you can use Instagram's unique content options to grow your following and become a leading voice in your industry."/] This constant change means that — as in past…

Social signals may not be a confirmed ranking factor for Google yet, but there are plenty of reasons to use social media to support your SEO strategy

While Google has yet to confirm that social media signals (Facebook likes, Twitter tweets, Pinterest pins, etc.) are a ranking factor for its search engine algorithm, there are still ample reasons to use social platforms to support and diversify your SEO strategies. Why? Well, when you look at the most influential ranking factors behind Google Search, many of them are human-centered variables that go well beyond content and keywords. A recent study from SEMrush shares compelling insights behind some of those ranking factors, such as the importance of direct website traffic and user engagement, and how those variables influence search rankings. [si_guide_block id="36509" title="Download our Individual Member Resource – Managing social media plan example template" description="This template is designed to be a…

People are moving away from Facebook and Twitter. Instead, they’re sharing content via private messaging apps. These private channels are referred to as dark social.

It’s no secret that the number of shares you see on social media has started to decline. So, does this mean people have stopped sharing the content they find interesting? No. The only thing that has changed is the way users share content. Conversations are moving from public feeds and timelines to private messaging apps. In fact, 63% of users use messaging apps to share content or information. [caption id="attachment_143623" align="alignnone" width="640"] [Image source: Global Web Index][/caption]In a nutshell, people are moving away from Facebook and Twitter. Instead, they’re sharing content on WhatsApp, FB Messenger, emails, and other private messaging apps. These private channels are referred to as “dark social.”

Understanding dark social

At some point, all of us…

Social media users want access to relevant information immediately, which QR codes can help provide

QR codes, short for Quick Response, have really taken off in the last few years, with many social media giants jumping onto the bandwagon as well. In today’s fast-paced world, social media users want instant gratification. They want access to relevant information immediately. QR codes can make that happen! The amount of QR codes redeemed is set to grow from 1.3 billion in 2017 to 5.3 billion by 2022. You’re probably used to seeing QR codes all around you: on receipts, restaurant menus, discount coupons, mobile apps and pretty much everywhere you go. It’s no secret that they’ve taken the digital world by storm. [si_guide_block id="5768" title="Download our Individual Member Resource – Social media marketing strategy guide" description="Our social media strategy guide will help you create an integrated social media marketing strategy that shows you…

To get your message across to your audience and achieve your goals, you first need a social media plan

With social media becoming more important every day, there's a case for every business to exploit this platform for marketing. When you consider that 73% of marketers have found social media effective for their business, you’ll see that this is an ideal platform for boosting your revenue. But to get your message across to your audience and achieve your goals, you first need a social media plan. Now, the big question is: what do you need to know to develop an effective social media plan? [si_guide_block id="36509" title="Download our Individual Member Resource – Managing social media plan example template" description="This template is designed to be a practical model you can quickly apply to your business or your clients' business."/] In this blog…

Professional services marketing: Build a business case for social success

Social media adoption has been rapid within organisations serving consumer markets. The same however can't be said for professional services, where social media generally speaking remains a struggle. Many professional service firms are at a loss as to how best to harness the power of social to achieve their overall vision and goals, and often harbour a number of concerns stifling any progress: Perceived risk of reputational harm through social media interaction. Uncertainty as to which internal department(s) should 'own' social media. Confusion and lack of expertise around selecting the 'right' social media technology, and integrating this with existing systems such as CRM. Lack of clarity around proving the business value of social media. Belief that moving away from 'traditional' modes of business development and marketing to interact online may result in wasted time and effort (and money!). [si_guide_block id="142372" title="Low-budget PR for…

If you aren't following social media marketing best practices, it’s difficult to get results.

Today, every serious business – across industries - uses social media. But how many of them can boast of actually achieving their social media goals? Sadly, a lot of businesses use social media because everyone else is using it. Because social media has become an absolute must-have. But without following social media marketing best practices, it’s difficult to get results. [si_guide_block id="5778" title="Download our Individual Member Resource – Social media marketing strategy workbook" description="Create a strategy to prioritize your social media marketing activities to support business aims with this workbook."/] For businesses that win on social media though, it can be rewarding. Unsurprisingly, 73% of marketers claim social media has been effective for their business. That’s why in this…

Chart of the Week: 70% of marketers say that their main goal for using social media is to increase brand awareness, showing that social is about more than sales

Social media continues to be a powerful marketing tool for brands and yet almost half (47%) of marketers say that the biggest challenge they face is creating a social media strategy that supports their organization’s goals. Sprout Social’s latest report reveals that marketers’ biggest goal for social media is to increase brand awareness, with 70% choosing this option. Second to this is sales/lead generation (59%), which is likely to reflect the larger goals of an organization and may not be suited to social media for every company. Other goals that marketers have for social media include increasing community engagement (48%), growing the brand’s audience (46%) and increasing…

Lush UK has ditched social media to put social back into the hands of its communities but is this a brave move, misguided or something else entirely?

Social media has become such a huge part of our daily lives, as well as an important aspect of marketing. From keeping up with friends and family and growing your audience to becoming an influencer and increasing brand awareness, social media is a powerful tool. It’s no wonder then that social media users across the globe increased 9% year-on-year, with 3.484 billion people using social networks in 2019. This has led to more brands increasing their use of social media to reach greater audiences and networks have responded to this with tools like shoppable posts. With social adapting to demand and digital marketing strategies attempting to keep pace, the news that…

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