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5 useful Social Media Analysis tools

Author's avatar By Expert commentator 21 Mar, 2017
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Use these Social Media Analysis Tools to better understand your customers

With the advent of digital marketing trends, social media analysis has become crucial to monitor the multitude of audience interactions towards the different products and services. Today, there are more than 500 tools in the market to measure a campaign’s performance on the different social media platforms. By 2020, the size of social media analysis tools in the market is expected to exceed 5 billion dollars. Before this happens, here are five of the best tools of today that will help you manage your social media channels more effectively:

1- Keyhole

Keyhole is an all-in-one social media analytics platform that tries to spare users from the hassle of manually switching from one tool to another. It takes note of the keywords users provide across several platforms, and then follows the hashtags the users want to monitor on Twitter and Instagram. This tool allows users to track the industry influencers’ accounts in social media channels such as Twitter, Instagram and Facebook.

Keyhole has two main features:

1. Real-time hashtag (or keyword) tracking

This displays the total number of posts, the engagement rate and the total reach and impressions of generated hashtags. It enables the users to download the results in PDF and Excel reports. Users can also check dedicated Influencers metrics to analyze advocates talking about hashtags and filter influencers based on geo-location and keywords on their bios. Likewise, you can also identify the most popular hashtags relevant to your campaign and find areas of opportunity from these.

2. Social Media Account Analytics and Reporting

The range of optimization data available through the analytics help users create engaging posts and learn when to share them. Here, you may see which updates generated a high interaction across the different social media channels, which hashtags are widely-used, the best times to post updates and other network-specific factors. Through this analytics, you are given ideas about your competitor’s strategies, analyze their growth, and monitor their activities and engagement. You may even track their major social accounts to discover which of their tactics work and which fail in your category.


A location-based social media analytics & monitoring tool, Lucidya helps you in making smarter strategic decisions. Using its patented big spatial data search engine – Spatial Swift, Lucidya analyzes both current and historical social media content in real-time using the contents published on the different social media channels. With Lucidya, you can filter results geographically down to the city level, likewise analyze influential users, sites and content to understand consumers’ feedback, in order to expand your reach to target customers.

Through Lucidya, companies are able to visualize billions of live-streaming and historical posts on maps in real-time. This is very useful in understanding what your target market really wants. With Lucidya, you can also measure the impact of your published content across different locations. How amazing is that? Plus, you can study the different conversion rates resulting from your marketing efforts and optimize them in order to identify your areas of high demand. Since the demand for a particular product varies from place to place, location-based monitoring tools come in handy to enable you to make quick and smarter decisions. 


Mention is a social media management and monitoring tool for small and medium businesses. It offers a variety of publishing, monitoring, social analytics, and integration capabilities. Through Mention, you may be able to use content translation, multi-channel publishing, and publishing curation services. Mention’s social media listening and monitoring capabilities include amplification rate management, customer engagement notifications, engagement rates, and mention volume. Likewise, it offers the social analytics services of exportable raw data, exportable reports, and social ROI reports. Additional features of the software include collaboration platform, task management, and product support. Believe it or not butMention is a tool that can replace Google Alerts. (Google Alerts send emails notifying you whenever a keyword or phrase you specified was cited online.)

Through Mention, you can monitor millions of sources in real time and in 42 languages.


Audiense is a tool that can help you get to know more about your target audience and manage your communities on Twitter and Instagram. It enables you to find users and make use of the tool’s different features like; audience segmentation, social community management and even social analytics reports.

The social intelligence data provided through Audiense allow you to highlight the personality traits of your audiences, and use this newfound knowledge to search for accounts that have similar personality traits to target.

One of the features you will find here is the tool’s ability to transfer the list of audience you built within the platform into the Twitter Ads platform and then use paid marketing methods to target this filtered audience. Amazing stuff.


After merging with "Unio Metrics,"Tweetreach, can now provide you with more accurate data starting from the density graph to show when posts are hitting the largest number of desired followers, and to report how far a Twitter handle, keyword or hashtag has reached. It also measures the number of accounts reached, number of impressions, number of retweets, top contributors, most retweeted Tweets, list of contributors and an embedded timeline of user tweets.

If you're analyzing the reach of a brand, a marketing campaign, or an event on Twitter, TweetReach will be able to help you as its functions allow you to measure the response, engagement and effectiveness of your campaigns.

TweetReach makes it easy to measure your Twitter campaigns so you can demonstrate real results. Through this tool, you are able to analyze tweets with your hashtags, brand names or URLs; get in-depth social analytics on reach, exposure, tweets and even contributors. If you are monitoring a brand, tracking media events, running marketing campaigns, or holding contests and games on Twitter for your company or your clients, TweetReach is a tool that will allow you to measure the impact of your efforts. How to respond to the market is already up to you.

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