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LinkedIn passes 200 million member milestone

Author's avatar By Dave Chaffey 09 Jan, 2013
Essential Essential topic

with new users being added at an average rate of two per second (or 172,800 per day)

Importance: [rating=2]

Recommended source: LinkedIn Blog

That's an impressive growth rate reminding us of the importance of LinkedIn professionally, or if we work in business-to-business marketing. It would be useful to know the number of active members and fake accounts to get a truer picture though. We find LinkedIn Group Spam needs daily moderation.

As is customary with user milestones, the company has produced an infographic celebrating the milestone. It shows the member numbers in different industries and shows that if LinkedIn were a country it would be the 5th largest in the world.

I recommend using the LinkedIn Skills feature to see the growth and key influencers in your sector.

Check out our B2B Digital Marketing Guide for guidance and examples from René Power on how to best use LinkedIn for Marketing. We will be publishing a new LinkedIn Guide too soon to help give ideas on personal and business use of LinkedIn.

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site,, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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