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Now companies need to encourage fans to “Subscribe to Get Notifications” as well as “Likes”

By Marie Page 12 Nov, 2012
Essential

Facebook responds to brand backlash...

Last week I explained the changes to the Facebook algorithm which resulted in a huge drop in organic reach for brand pages.

Facebook has responded with a small tweak, just rolled out in the last day or so, which will enable fans to choose to see all a brand's notifications to their wall. AllFacebook.com have more on how Facebook's new notifications work.

Once brands realise this is now out of beta be prepared for a slew of notifications instructing fans to tick the Show in News Feed option. So my advice would be to "get in early".

And given that just posting a request to Fans to get Notifications on Facebook is probably likely to get to a measly 10% of your fanbase, you probably have no choice but to make it a Promoted Post.

On the plus side, this will really start to show up the brands that post continual spammy, content-less updates. Fans will soon get tired of seeing their constant ads masquerading as updates and unlike.

Thanks to Carlton Jefferis, Founder of new Facebook-based start-up Gettus! for alerting me to this update and for his help with this post.

 

By Marie Page

Marie Page @marie_page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy, an e-learning portal for marketers and entrepreneurs. She recently published a book and online course “Winning at Facebook Marketing with Zero Budget”.

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