Facebook responds to brand backlash...
Last week I explained the changes to the Facebook algorithm which resulted in a huge drop in organic reach for brand pages.
Facebook has responded with a small tweak, just rolled out in the last day or so, which will enable fans to choose to see all a brand's notifications to their wall. AllFacebook.com have more on how Facebook's new notifications work.
Once brands realise this is now out of beta be prepared for a slew of notifications instructing fans to tick the Show in News Feed option. So my advice would be to "get in early".
And given that just posting a request to Fans to get Notifications on Facebook is probably likely to get to a measly 10% of your fanbase, you probably have no choice but to make it a Promoted Post.
On the plus side, this will really start to show up the brands that post continual spammy, content-less updates. Fans will soon get tired of seeing their constant ads masquerading as updates and unlike.
Thanks to Carlton Jefferis, Founder of new Facebook-based start-up Gettus! for alerting me to this update and for his help with this post.