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Now companies need to encourage fans to “Subscribe to Get Notifications” as well as “Likes”

Author's avatar By Marie Page 12 Nov, 2012
Essential Essential topic

Facebook responds to brand backlash...

Last week I explained the changes to the Facebook algorithm which resulted in a huge drop in organic reach for brand pages.

Facebook has responded with a small tweak, just rolled out in the last day or so, which will enable fans to choose to see all a brand's notifications to their wall. AllFacebook.com have more on how Facebook's new notifications work.

Once brands realise this is now out of beta be prepared for a slew of notifications instructing fans to tick the Show in News Feed option. So my advice would be to "get in early".

And given that just posting a request to Fans to get Notifications on Facebook is probably likely to get to a measly 10% of your fanbase, you probably have no choice but to make it a Promoted Post.

On the plus side, this will really start to show up the brands that post continual spammy, content-less updates. Fans will soon get tired of seeing their constant ads masquerading as updates and unlike.

Thanks to Carlton Jefferis, Founder of new Facebook-based start-up Gettus! for alerting me to this update and for his help with this post.

 

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By Marie Page

Marie Page @marie_page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy, an e-learning portal for marketers and entrepreneurs. She recently published a book and online course “Winning at Facebook Marketing with Zero Budget”.

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