Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users

Keyword cannibalization occurs when you're ranking for keywords with more than one URL on your website. Think of it like a chess game where you’re playing on both sides of the board. Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users. User intent is the focus here, because whilst the keywords you want to rank for might be different, the search intent or "query" is the same. [si_guide_block id="5762" title="Download our Premium Resource – SEO gap analysis Excel spreadsheet" description="This spreadsheet will show you how to create a comprehensive target keyword report and review performance to identify new SEO and content marketing strategies."/]

Why do multiple pages compete?

Having different URLs compete for the same keywords is not unheard of. In…

We have explored the world of SEO custom alerts to make sure that key elements such as robots.txt, traffic and rankings are closely monitored

Have you ever spent time and effort on optimizing a website only to see all that hard work blown away in a blink of an eye? We have explored the world of SEO custom alerts to make sure that key elements such as robots.txt, traffic and rankings are closely monitored so you can track issues and fix them straight away. [si_guide_block id="5750" title="Download our Premium Resource – Successful SEO guide" description="Our comprehensive guide to Search Engine Optimisation best practices isn't just for SEOs, the clear explanations mean that it can be used by marketers to ask the right questions to boost their SEO."/] After a (bad) experience with a developer going rogue and disallowing an entire site overnight, I’ve been focusing on finding solutions to potentially avoid catastrophic issues like…

What percentage of searches are on organic vs paid results

Much of the insight into how consumers search is based on Google services like Keyword Planner and Search Console. Like all analytics, these are limited to quantitative data and don’t tell us much about the motivations for the behaviour. This new research study considers different types of behaviour by reviewing eye tracking for different search types on the ‘path to purchase’. It’s a UK study, similar to previous research from iProspect in the US that I reported on, but haven’t been repeated recently.

Methodology

Eye tracking was used to observe respondents when searching with Google using a variety of commonly used search terms across eight sectors: Male and Female Fashion, Beauty, Home Furniture and Furnishings, Health, Dental, Hotels and Holidays, Insurance and Restaurants. Each search term was introduced to the respondents with a research task, based on a context. For example: ‘You’ve started planning…

Position tracking for small businesses made easy through SEO tools

Search engine optimization (SEO): in this day and age, you're simply not going to get anywhere without it. No matter what line of work you're in, it's almost a guarantee that you're going to use the internet, and this fact has made it even more important to know how to use SEO to drive visitors to websites and front doors. Thankfully, because of how connectivity is so widespread, there's no dearth of tools to support the SEO efforts of business owners.

The features you need

Nowadays any small business or online agency can run their own SEO campaigns or take on projects on behalf of other companies. SEO has come a long way since the black-hat days of keyword stuffing, though; working your website up the search results ladder into that coveted top spot requires a steady hand on the tiller and…

How old are the top ranking pages and what does this mean for your business?

One very common question everyone wants to know is 'how do I get my website ranking on Google?' Marketing agencies are probably used to hearing this question and responding with the same answers that there's not a 100% chance of ranking on Google even if you do everything right. Ranking first on Google organically may not be as successful as you once thought when you've got 3-4 search ads taking space at the top. So what does it take for higher chances of potentially ranking based on Google? Only 22% of pages that currently rank in the top 10 were created within 1 year, with the majority of pages being 3 years and older. These strategies on this infographic by The Website Group are guaranteed to revolutionize your marketing. Courtesy of: The Website Group…

Chart of the Day: How Google's featured snippets are reducing the number of traditional organic links

Organic search traffic remains one of the most effective methods of customer acquisition. So, it's as important as ever to be on top of the changes that Google makes to its algorithms and the formats used to show recommended sites in the search engine results pages (SERPs). This Chart of the Day shows nicely what SEOs have known for a long time, i.e. that the search results features such as featured snippets, related questions, images, video are now so important that they should be an essential consideration in most markets. It's indicated by this compilation from Moz of 10,000 sample queries used in the Moz features graph (see second chart below) which shows that fewer than half of these SERPs have the full 10 blue hyperlinks we have been familiar. The remainder are the features shown in the…

Chart of the Day: Clickthrough research data reveals the importance of 1st, 2nd or 3rd position in Google

You often hear company owners saying “I want to rank top” for their target keywords. Although this may be an unrealistic hope, they’re right to say this since they realise that the proportion of clicks driven by top positions in the organic search listings is much higher. Research showing average clickthrough rates by position in the SERPs (Google's search results pages) are useful since they can help make the business case for more investment in SEO since you can estimate uplift in visits with improved rankings when performing a gap analysis for which keywords to improve in SEO, using search query data from Google Search Console, for example. The best open source for this data today is the Advanced Web Ranking organic CTR research which we share here, so you can check out the different…

Will you be using the full range of Free, Freemium and Paid tools available to review and improve your SEO and content marketing effectiveness?

To compete with SEO, it's essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track of how your SEO can be boosted. We think that harnessing the insight available from tools isn't just important for SEO specialists, but essential whether you’re Director of Search for a multi-national business, digital marketing manager, working as an account manager in digital marketing agency, owner of an SME, even if you run your own blog Previously, we have rated the best tools for digital marketing overall, but we wanted to drill down to review the best services for SEO and content marketing to help readers this year.

[si_guide_block id="70611" title="Download Expert Member resource – Essential Digital Marketing Tools" description="This guide will…

Great new visual design and usability, but no long-term data (yet)

There has been a fair bit of excitement about the new search console (GSC) since it was first announced, perhaps mainly since it was promised this would give us access to a full 16 months data about search queries to our site rather than the previous 90 days. Last week took a look, prompted by the many reminders to take a look a the new beta since I asked to join the beta a few months back. Google announced the beta was available earlier in January and it seems most admins will be getting alerts, but if you haven't you can read about the benefits here and see Google's summary of the new search console features. I was also interested to see whether there would be any new reports or insights which were available.…

 Knowing if you’ve got a successful retail SEO campaign all starts with picking the right metrics

With a wealth of information at your fingertips in Google Analytics, how do you determine what the key performance indicators (KPIs) are for your website? Everyone wants to demonstrate the value of organic campaigns but since the cruel and unusual punishment of the removal of the organic keyword conversion report in Google Analytics to be replaced by the opaque 'not-provided', it can seem difficult to measure the impact of all the hard work although the improved Search Console-Google Analytics integration does help. Before we dive into the KPIs, it’s important to remember a few things when you’re pulling data out of Google Analytics and drawing conclusions from this…

What is data without human interpretation?

As with any quantitative data you get the what but not the why. Human interpretation of this data is where the…

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Search Engine Optimisation (SEO)?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments