Adwords/ PPC marketers need to make sure they're optimising for mobile- it makes up more than half of clicks!
We've seen the share of web traffic from mobile devices explode in recent years, with mobile overtaking desktop late last year. Now PPC has caught up, in America at least. In the 1st quarter of 2016 the combined tablet and phone PPC clicks outstripped desktop for the first time ever. Exciting times for mobile marketers, and an important moment for all PPC marketers, who need to make sure they are thinking about mobile as an integral part of their plans, rather than an ad on or appendage.