2018 has been dubbed the year of Influencer Marketing by many including MarketingLand and AdWeek who report on research that:
"67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience, thus leading to more impactful results".
Of course, Influencer marketing isn't new, indeed we first published our Influencer Marketing guide 5 years ago and continue to update it in line with changing practices and increased regulation. We're sharing this research from Linqia since it is a detailed report covering use of influencer marketing which will help marketers compare their approach for managing influencers.
This chart features some of the latest trends according to Linqia. It provides a good checklist of tactics you could be considering.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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