How does your digital marketing compare?

Use our free benchmarking templates to score your digital competitiveness for all the key digital channels.

Free Download Digital transformation

For every business owner, marketer, or webmaster it’s essential to keep tracking what’s happening on a site and to have enough time to deal with multiple tasks as well

Running your own website is a pretty challenging and time-consuming process in the era of constant technology updates and search algorithms changes. For every business owner, marketer, or webmaster it’s essential to keep tracking what’s happening on a site and to have enough time to deal with multiple tasks as well. Fortunately, there are various Chrome extensions that let you manage your website issues and save time. Here are the best plugins you can use for free to measure your site’s performance without leaving the web page.

1. SimilarWeb

This easy-to-use plugin lets marketers see key metrics for their website, such as traffic statistics, rankings, traffic sources, top referring sites, top paid and organic keywords, etc.…

6 of the best SEO tools to make sure your on-page SEO is optimized

Implementing SEO Services for clients in a wide array of industries, I’ve learned to utilize some amazing tools for on-page SEO – and how much of a difference on-page SEO can make in helping your website rank high on search engines.

Why On-Page SEO Matters

On-Page SEO is critical because it influences the way in which Google and other search engines interpret the content on your page. Your goal is to ensure that your content is fully optimized for your chosen keywords so that the search engine is encouraged to rank you higher. Without proper on-page SEO, it’s likely that your competitors who have optimized their pages will sail past you in the SERP’s, even with worse content and a less powerful backlink profile.

[si_quick_block id="108899" title="7 on-page SEO techniques"…

Chart of the Day: New experiment on outbound links shows their impact

A lot of discussion of SEO is around the right type of backlinks, links into a site, and rightly so given their continued importance to ranking. But what about links out from a site, do they have an impact? These are discussed less often, but can have an impact as the chart from this experiment by Reboot Online shows. The experiment involved purchasing 10 new domains which mentioned the niche term "Phylandocic". Each article mentioned 2 authoritative, related websites. On 5 of the websites, mentions are in plain text whilst on the other 5 sites, they are hyperlinked. The domains were all registered at the same time to remove any domain age influence. All domains contained 10 random but pronounceable characters and all domains were confirmed as having 0 search volume produced in Google. All sites were co-hosted to minimise any…

It was long thought that having the keyword in your domain name would help you in the SERPs. Is this actually the case?

Ahrefs have done some stellar research into the On-page ranking factors in 2016 and have found many interesting nuggets. Back in 2012 Google rolled out an updated intended to bring an end to high ranking, low-quality Exact Match Domains (EMDs). Since then, the scurry to find high volume, keyword rich domains has somewhat diminished. But does have an EMD still impact the SERPs? As evidenced in the data, there is a clear jump between position #1 and #2 which suggests that either the EMD update is no longer in effect, or something different is going on. First of all, the phrasing used by Matt Cutts himself was "Minor weather report: Small upcoming Google algo change will…

Applying common sense when optimising your content for SEO and readers

Myths of good and bad practices in online marketing tend to be shared and reshared and can become self-perpetuating, so it can be confusing for newcomers to online marketing to understand what will work and what wont. Given the importance of SEO and the many ranking factors, it's not surprising that many myths have developed. I hear many of these SEO myths daily, so in this post, I hope to separate some of the facts from the fiction, specifically related to copywriting for SEO, highlighting the most common myths we are still seeing and how to avoid them.

1. Insisting on 'keyword density'

Believe it or not, I still receive requests from clients for a specific percentage of keyword density in their copy. I always strongly advise against it [Editor's note - not a surprise, we were asked about the Recommended keyword density for SEO in our…

Check your competitor’s SEO strategies with the Ahrefs Site Explorer and Backlink History tools

We live in an age of competition where you have to be at the top of your game to survive, let alone thrive. If you are in the field of Internet Marketing, then you have probably been encouraged to improve your content and your promotion techniques on several occasions to achieve better results. All of these work perfectly fine, but they are not enough to get you across the finishing line ahead of your competitors. Sometimes you are required to broaden your horizon and think slightly out of the box. How can you do that? Well it’s simple. Tap into the minds of your competitors and figure out the strategies that they are devising. This way, you can better equip yourself to compete with them and outsmart them. When it comes to SEO, checking your competitor’s strategy with …

How to optimise your online images for search engines

There's an old phrase that says, 'a picture is worth a thousand words'. This may be true for the rest of world but not for Google, Yahoo, Bing and other search engines. When their bots crawl an image, for example my picture, they actually can't see the image and  but they only see the context of the image from its filename and the Alt Text. Google also pick up the context from any captions and links to the page containing the image so it's important to make web editors aware of these factors too. The potential commercial importance of getting image optimisation right is shown by this example where images are shown 'above the fold' and typically get good clickthrough rates. This example shows how, for some queries, Google will trigger a "OneBox" featuring…

A reminder of the latest thinking on copywriting for SEO and conversion

If you're not an SEO specialist, but are involved with writing or reviewing website copy, it can be tricky keeping up with the latest approaches to writing for SEO. We can't all afford SEO agencies or in-house experts! If this describes you, this infographic from ContentVerve could be a useful reminder. It gives a good summary of the latest thinking if  you are simply looking to become familiar with the current top level SEO tactics, without it getting too techie. Remember though, as the introduction to the infographic says, write for humans first, SEO second, keep it natural! …
This is the 12th step in my 12 part series on SEO.  In this article I’m looking at the role of voice-of-customer programs to help SEOs learn what is, and isn’t, working on their website, helping to inform optimisation and testing programs. It’s going to be short and hopefully sweet.

Why is Voice-of-Customer relevant to SEO?

Consider this scenario: You’ve got a webpage ranking well for a primary keyphrase. It’s driving muchos traffic, but your bounce rate is over 90% and has blown the site average for organic landing pages. As a result, you start to see your ranking drop. The search engines are starting to think your webpage isn’t so great after all. You can dig into your web analytics data to find out what is happening – visits, bounce rate, time-on-site etc, but...

What web analytics data won’t tell you is why that’s happening

This is where voice-of-customer (VoC) programs can help. VoC techniques…

2 examples of a technique to use for retail SEO

Advice to create quality content is a recurring theme from Google. It’s the recommendation every time someone raises a complaint about their latest algorithm. It’s also what Matt Cutts recommends in response to almost any question from the broad brush, like ‘What’s the best way to rank higher” to narrow focus such as ‘how do we avoid duplicate content’. If you have already created well-written content on your site describing your products and services, and cracked the keyword conundrum, (appropriate use in page titles and headings, not too many, not too few, plus a smattering of synonyms) you may be wondering what else you can do. One approach is to look carefully at your product pages; earlier this week on Smart Insights, Jimmy McCann showed 5 tips for optimising product…

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Search Engine Optimisation (SEO)?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments