Save up to 50% off annual marketing training memberships

Explore our Digital Experience Management Toolkit

Smartphone ownership up across all demographics

Author's avatar By Robert Allen 24 Nov, 2016
Essential Essential topic

Chart of the Day: Third Quarter Smartphone ownership stats show near total adoption among under fifties

A whopping 97% of under 45s in the US own a Smartphone. That's just about as high a rate of adoption as it's possible to get. The adoption rate is now as high as it is for fridges! A technology that's almost 100 years old Vs a technology that only really became widespread after 2008.

It's also interesting that Smartphone adoption is by no means restricted to the young and middle ages. Even the over 65s have a fairly high adoption rate of 68%. If current trends continue we can expect adoption rates of 80% or higher among the over 65s within just a couple of years.

Customers of all ages are now using mobile devices to search for products, browse and consume content. The people are mobile first. You should be too.

us-smartphone-market-share

  • Source: Nielson Mobile Insights
  • Sample Size: 30,000+ mobile subscribers in the US
  • Recommended Resource: Mobile Strategy Guide
Auhtor's avatar

By Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

This blog post has been tagged with:

Mobile vs Desktop usage statistics

Recommended Blog Posts