Do you nurture your leads and know when they are 'qualified, sales ready' contacts?
Some interesting sales statistics to keep at the forefront of your mind when planning how to convert your leads. They could also help build your business case for investment and resources to manage your lead nurturing program. It can work both ways, in that you can miss out on sales by not responding to your 'sales ready leads' or provide irrelevant information at the wrong time to prospective buyers, which pushes them towards another brand.
The key is covering all bases; defining your personas, sharing relevant personalised content, understanding how they search for information, knowing where they are in the sales funnel and efficient internal processes.
For example, stats in the infographic from Orchestrate show by ensuring you have customer service SLAS can increase sales - 35% to 50% of customers buy from those who respond first!
The statistics show that:
- Marketing leads convert less than those which have been nurtured over time; so think about your personalised communication strategy throughout the sales funnel rather than one-off campaigns. 75% of leads are not ready to buy!
- Companies focusing on lead nurturing, generate 50% more qualified leads; don't hard sell if your audience is not at the buying stage.