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Attribution measurement from Ads (Infographic)

Author's avatar By Expert commentator 10 May, 2013
Essential Essential topic

Clickthroughs vs View-throughs - when do consumers interact and purchase?

Steelhouse carried out a research study, looking at various sources, to address the myth on ' view-through attribution'. Asked yourself the questions about the attribution of your digital marketing campaigns and which advertising resulted in the sale:  How many users who clicked on the ad actually made a purchase? Did our advertising impact the on-site purchase later via my website? 

Through their research, they have shown the importance of reviewing attribution and how you measure the impact of display ads beyond direct clickthroughs.

clickthroughs vs viewthoughs

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By Expert commentator

This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.

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