Clickthroughs vs View-throughs - when do consumers interact and purchase?
Steelhouse carried out a research study, looking at various sources, to address the myth on ' view-through attribution'. Asked yourself the questions about the attribution of your digital marketing campaigns and which advertising resulted in the sale: How many users who clicked on the ad actually made a purchase? Did our advertising impact the on-site purchase later via my website?
Through their research, they have shown the importance of reviewing attribution and how you measure the impact of display ads beyond direct clickthroughs.