How shoppers can be encouraged to purchase using retargeting
American shoppers are spending more online, with revenue is expected to reach $307 billion by 2017. VWO 's eCommerce survey highlights some interesting findings to optimise your communication strategy as it explores how to capture the attention of online shoppers and understand what influences their buying decision.
One of the challengers is to encourage shoppers to return to their shopping carts, once abandoned. So how do you encourage them to return?
The survey highlights the power of 'Retargeting':
'54% of buyers will buy retargeted products, if a discount is offered'
The graph shows there are tactics available to convert shoppers with retargeting and the most receptive are 18-34 year olds.
You can read the full report for more ecommerce conversion tactics.