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Effectiveness of retargeting by age group [#DigitalInsights]

Author's avatar By Susanne Colwyn 03 Apr, 2015
Essential Essential topic

How shoppers can be encouraged to purchase using retargeting

American shoppers are spending more online, with revenue is expected to reach $307 billion by 2017. VWO 's eCommerce survey highlights some interesting findings to optimise your communication strategy as it explores how to capture the attention of online shoppers and understand what influences their buying decision.

One of the challengers is to encourage shoppers to return to their shopping carts, once abandoned. So how do you encourage them to return?

The survey highlights the power of 'Retargeting':

'54% of buyers will buy retargeted products, if a discount is offered'

VWO Ecommerce Survey - RetargetingThe graph shows there are tactics available to convert shoppers with retargeting and the most receptive are 18-34 year olds.

You can read the full report for more ecommerce conversion tactics.

Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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