How will this 90-day planning template help me and my business?
Planning your digital marketing in 90-day intervals is powerful because it helps you focus on a shorter and more manageable timeframe, compared to planning for a whole year. This approach allows you to execute strategic initiatives from your annual plan within a practical period, which is more feasible than a 30-day timeframe.
For instance, 'always on' tasks like improving your homepage or updating an email sequence may take longer than a few weeks to analyze, plan, and implement, especially in larger organizations where discussions and approvals can take time.
Annual marketing or digital marketing plans are a regular part of the annual budgeting process. But annual plans have the weakness that they don’t readily translate to operational plans that can be used to manage and project plan different marketing activities. This is where 90-day or quarterly planning can help. It’s…
How will the digital marketing plan workbook help me and my business?
It can be difficult to know where to start when creating or updating your digital strategy. Our workbook gives you a tried-and-tested structure based on the Smart Insights RACE Planning Framework to help you create an effective integrated digital marketing strategy.
Our digital plan workbook is designed to help you define a digital marketing strategy as quickly as practical through completing a series of blank Word templates.
If you're looking to present your audit and strategy recommendations to colleagues or clients, see our Digital marketing strategy PowerPoint template.
The template tools in the workbook are tables and charts designed for quick analysis and summary of your current use of digital marketing and future digital strategies to improve the contribution of digital marketing.
We have selected 5 core templates that are essential for a plan in a business of any size. For a more…
How will the Agency Account Growth planning template help me and my business?
With the high risk and cost of pitching for new business, retaining and growing profit from established client accounts is an essential focus for most agencies.
You may get stuck in business as usual, i.e., paid work takes priority, so account growth may not get sufficient attention. The aim of this template is to give you a framework which will give a more structured approach to growing an account.
This template is designed to help grow your client’s business, and it can also serve as a storage place for client information. Agency teams often change, so it's helpful to have a reliable source to learn about your client's business history.
The template also contains a capability review for agencies to benchmark their agency growth activities.
Who is this template for?
We created this template to help Account Owners (Group Account Directors, Account Directors) and…
This checklist is aimed at helping you choose the best email provider to fit your needs based on their features and service. Larger businesses can use it to create a Request for Proposals (RFP) or Request for Tender (RFT) when comparing bids in a pitch from different email marketing service or marketing automation providers. Smaller and medium sized business should also review their different features against the detailed recommendation in the document.…
How will this social media audit template help me and my business?
Every successful marketing strategy starts with a detailed audit. After all, how are you supposed to improve if you don't know how well you're currently doing? This is especially true when formulating a social media strategy. The fast-paced nature of social platforms means that you constantly need to review your performance and optimize your posts if you want to become a thought leader in your industry.
Managing social media updates as part of content marketing activities takes time. You want to make sure you are focusing in the right places and getting the returns on your investment. That's why our Word Doc social media audit template helps you review the effectiveness of your own social media activities, or for your clients. There's also a full example report included using a fictitious company who are looking for more clients in their…
How will the planning template help me and my business?
Across the years we have worked with many businesses, large and small, creating campaigns and reviewing their marketing campaign planning. This template brings together all the components needed to create an effective marketing campaign plan.
We've designed this template to help marketers manage marketing campaigns more effectively - to help get the campaign plan right first time by increasing understanding between the person briefing the campaign and those completing it. The template is intended to help companies:
Set clearer goals and track them more clearly through analytics
Define target audiences more clearly
Develop a clearer message hierarchy
Review and select the right types of media for your campaign
Improve campaign integration between digital and non-digital channels
Who is the planning template for?
This campaign planning template is designed for:
Client-side marketers who use it for planning campaigns they run in-house…
How will the gap analysis template help me and my business?
An SEO gap analysis helps you review your "market share of consumer searches".
Use our gap analysis spreadsheet to identify opportunities to attract new high quality visitors searching on high intent keywords online. It compares the effectiveness of organic search compared to paid in driving visitors to your site.
When consulting with businesses, we have found that many have a poor target keyword list which is either not detailed enough or poorly structured. This spreadsheet will show you how to create a comprehensive target keyword report and review your performance to help you identify new SEO and content marketing strategies. At Smart Insights, we use this spreadsheet as part of our SEO strategy and it helps us deliver over 80% of the half a million unique visits we get per month to our website, generated through organic search.
What is gap analysis?
Where there's…
How will this template help me and my business?
We know it can be difficult to understand the best way to produce marketing plans. Sometimes this is a barrier to business' having a social media plan, which means you don't know what goals you are working towards. Creating a social media marketing plan will help you make the best use of social networks with the limited resources you have available. That's why we created this social media plan example template to help you see a completed example from a fictitious company.
Health Recruitment Ltd is a fictitious company created for this template. While the example is B2B, we believe that the template can be used by B2C companies as well, and that it is also appropriate for companies with more complex strategies.
This template is designed to be a practical model you can quickly apply to your business or your clients'…
How will this content marketing playbook help me and my business?
Now that most marketers appreciate that content marketing is at the heart of digital marketing, it's becoming more difficult to make your content marketing effective. Competing in content marketing needs an approach where you work to a plan to develop more engaging content than your competitors and work hard to continuously improve this.
This playbook provides a checklist for content marketers and managers to use to quickly review their content marketing. It covers the main activities that need to be managed to drive success with content marketing. The checklist contains useful links through to more detailed Smart Insights member resources explaining each approach in more detail.
It is structured around our RACE Growth System OSA process, helping you identify your:
Opportunity. Review your current use of content marketing and set goals.
Strategy. Creating a content marketing strategy.
Action. Schedule creation and…
How will this SEO playbook help me and my business?
Our playbook series of marketing templates is aimed at helping you quickly review the main activities you need to work on and get better results from different digital marketing channels. This playbook focusses on search engine optimization (SEO), giving you a 'fast start' checklist of all the factors businesses need to get right for SEO success. This helps give the top-level view with a simple list of factors to consider.
You might feel the draw of "newer" forms of marketing, such as content marketing or social media marketing - and they certainly have their place - but SEO is still a fantastic way to drive quality visitors to your site. Some businesses and blogs, including Smart Insights, deliver well over half their traffic from organic search through their SEO mastery, or the strength of their brand. We drive almost 70%…
