Guides and Templates

Marketing jargon buster

Confused by marketing jargon? Don't know your PPC from your CMS? Get back on track by using our quick reference glossary of terms

How will this marketing jargon guide help me and my business?

In the world of marketing, you'll find it hard to avoid jargon, acronyms, and buzzwords in your day-to-day business language. The challenge is, that there are so many new and emerging terms that it can make life frustrating - no matter if you're just starting out in marketing or a seasoned pro. Maybe you've received an email asking to prove the YOY ROI of your company's CRO efforts, or perhaps you just can't work out what on earth a ROFU is. Whatever your reason to need a marketing jargon buster, we've got the solution right here.

We've created a glossary of over 50 acronyms and their definitions to help you cut through the jargon and we're adding to it regularly. In fact, get in touch with us if you have something new for our guide. Feel free to print off and hang our guide for future reference.

Who is the glossary for?

This marketing acronym glossary will be useful for all sorts of people learning about or working in and alongside marketing.

You might be a student or the director of a company - these terms can confuse the best of us.

How is this guide structured?

We've created this guide to be easily scanned and give quick, clear definitions. It's in alphabetical order and features image examples where necessary.

Resource Details

  • Author: James Story
  • Format:Ā Online long-form article
  • Related resources: For a full glossary of digital marketing terms, we recommend you take a look at this digital marketing glossary compiled by Smart Insights co-founder Dr Dave Chaffey on his personal site for marketing professionals and readers of his books.

About the author

James Story is Senior Content Manager for Lead Tech, a financial lead generation company providing high-quality leads for financial advisers and financial advice firms. He is a University of Leeds graduate and has spent over five years creating content for online PR, SEO, and digital marketing activities.

Free memebrship badge icon Free Membership is required

Access this resource now

Get access to this and 25+ other guides and templates with Free Membership

Join for free and get this guide Already a Free member? Login here Guide cover

The Marketing jargon buster is included in the

Digital marketing strategy and planning Toolkit

Get this for FREE as a sample of Guides and Templates available in this toolkit.

Join for free and get this sample guide Already a Free Member? Login here

Individual or Business members get full access to the guides and templates in this toolkit

Learn more about Individual or business membership options

...or take a look at the other Guides and Templates in this Toolkit

Look inside content

Why wait? Start Improving your marketing today

Join as an Individual or Business member to access this toolkit and up to 19 more.

Splitter graphic
Illustration for Individual Membership

Individual Membership

  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career
Illustration for Business Membership

Business Membership

  • Improve your (and your clients') results from marketing
  • Upskill and develop your marketing team
  • Get dedicated support on your journey
Free membership icon

Or, get started with Free Membership

BECOME A FREE MEMBER

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?

Globe illustration
Smart Insight partner logos

...plus over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Get better results

Make your job easier

Tenfold improvement

Learn more about Individual or Business membership options
Smart insights logo
CLOSE