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The challenges of email marketing in 2016 [Infographic]

Author's avatar By Robert Allen 04 Apr, 2016
Essential Essential topic

Email has never been so important to marketers

Email marketing is a key part of any digital marketing strategy, and often is one of the most powerful tools for delivering ROI. New research on the chalenges of email marketing from the DMA shows that, increasingly, it is being conducted in-house, rather than left to an agency. However, marketers continue to struggle with measuring ROI and often suffer from a lack of useful data on customers. Take a look at this new infographic from the DMA to see the results of their recent results of their email marketing research.

Email marketing challenges 2016

Author's avatar

By Robert Allen

Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.

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2016 Digital Marketing Trends

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