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How to leverage personalization for effective email marketing [Infographic]

Author's avatar By Expert commentator 20 Dec, 2018
Essential Essential topic

62.26% of customers feel happy and excited to respond to a specially tailored message from the retailer

The personalization of emails is not just limited to sending emails to your customers addressing them by their first names - it’s so much more than that.

 You can use personal information like their date of birth, full name and past purchases to create personalized customer experiences. This can be incredibly beneficial as personalized emails are known to increase conversions and retention rates.

In fact, 62.27% of customers feel happy and excited to respond to a specially tailored message from the retailer. This shows that you need to send tailored notifications to your customers based on their preferences.

Let’s take a look at some examples and the infographic by Post Funnel. This will give you an idea of how to effectively use personalization in your email marketing campaigns.

1. Personalized email marketing based on past engagement – Amazon

You can leverage the past interactions of your customers and send them customized emails accordingly. This will enable you to customize discounts and offers for your customers according to their interests.

Amazon uses this personalization strategy to get the most out of their email marketing.

Amazon homepage

2. Personalized email marketing based on location – Spartan Race

Location is another useful information that you can leverage to send customized offers to your customers. For example, Spartan Race saw a 50% increase in their website traffic, a 13% increase in conversions and a 25% increase in new customers when they leveraged location information in their email campaigns.

Spartan homepage

3. Personalized email marketing based on gender – Adidas

Your female customers might not be too interested in getting offers related to men’s products. And vice-versa. So you need to ensure that you send appropriate emails to your customers.

Big brands like Adidas have implemented this email marketing strategy. They segment their customers based on gender and make sure to send relevant emails to their customers.

Adidas personalization

To learn more about how to leverage personalization for effective email marketing, check out the infographic below from Post Funnel.

How_Personalization_Can_Pay_Off_Your_Email_Marketing_Efforts_version_3

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By Expert commentator

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