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How effective are your personalization tactics?

Chart of the Day: Email Personalization in 2017

Dynamic content is broadly viewed as highly effective in the world of email marketing. For anyone not sure what this buzzword means:

Dynamic content involves a web page or email communication that is created in real time, often with reference to a database query, in response to a user request.

In the chart below, we see that dynamic content in email marketing is the most effective of personalization tactics. But what is interesting is taht personalized email content based on software/machine learning is 58% effective. People are capitalizing on using machine learning to deliver highly relevant content to marketing emails. This is definitely a trend to look out for.

Want to start to personalize your emails? Find out how in our article; 1 to 1 dynamic content personalisation is the future of email marketing.

Email Personalization in 2017

By Kim Greenop-Gadsby

I am the Email Marketing Manager for Smart Insights. I manage all our email marketing and our automation platform. I get very excited about all things email because I’m just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I’m not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.

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